American Choice Railing & Fencing

What American Choice Railing & Fencing does

American Choice Railing & Fencing, LLC is a privately held New Jersey manufacturer and installer of custom railings, gates, and outdoor living products, founded in 2007 and operated by owner Bill Brennan. The company is headquartered at a single manufacturing facility in Wall Township, NJ (5005 Belmar Blvd, Unit A-1), and sells and installs exclusively within a defined 9-town service area along the Jersey shore across Monmouth and Ocean counties. Its customer base consists primarily of homeowners and contractors seeking code-compliant, coastal-environment-durable railing solutions for residential, light-commercial, and oceanfront applications, with a secondary segment of rental property owners in beach communities.

The company's core capability is in-house custom manufacturing — vinyl railings, gates and pergolas are custom routed at the Wall facility rather than drop-shipped, and installation is performed by company crews across the service territory. Its product portfolio spans five material systems (vinyl, stainless cable, aluminum, cellular PVC, and composite), supplied through brand partnerships with Intex, Westbury, TimberTech, Atlantis Rail, Vista, and Bella Cabo, alongside proprietary vinyl and gate builds. Technical differentiators include 100% virgin PVC with aluminum reinforcement, Type 316 stainless cable systems engineered to IBC/IRC spacing requirements, ADA-compliant aluminum, and custom powder-coat finishes.

The business model is a vertically integrated, sales-led, quote-based operation. Customers initiate projects via "Request a Quote" CTAs, phone, or WhatsApp, and receive a free on-site measurement within two business days; there is no e-commerce checkout. Revenue is generated primarily from one-time custom product-plus-installation projects, with secondary DIY kit sales of stock vinyl railings and free local delivery/warehouse pickup on qualifying orders. The company is bootstrapped with no external institutional investment, no parent company, and no disclosed headcount or revenue.

Name

American Choice Railing & Fencing

Legal name

American Choice Railing & Fencing, LLC

Website

https://americanchoicerailings.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

American Choice Railing & Fencing is a privately held, owner-operated New Jersey manufacturer and installer of custom vinyl, cable, aluminum, cellular PVC, and composite railings, gates, and outdoor products, serving homeowners and contractors across 9 Jersey shore towns from its Wall, NJ facility since 2007.

Ownership category

akta.pro rank

Product category

Railing and Outdoor Structure Manufacturing

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI)

akta.pro secondary industries

Deck Design & New Deck Construction (HSAIAJAE), Fence Installation & Replacement (HSAPALAC), Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL)

Keywords

• Custom railing manufacturing
• Vinyl railing installation
• Cable railing systems
• Aluminum railing fabrication
• Outdoor fencing products

Headquarters

HQ city

Township Of Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom railing product sales and installation: Custom railings, gates, pergolas and outdoor products sold with professional installation. Products are manufactured in-house in Wall, NJ and installed by company crews along the Jersey shore. One-time product plus installation revenue per project.
2. DIY kit sales (vinyl railing): Standard vinyl railing kits sold for self-installation, stocked in white. One-time product purchase without installation.
3. Warehouse pickup and delivery: Products available for pickup at Wall facility or delivered locally for free on qualifying orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

American Choice Railing & Fencing manufactures and installs custom railings, gates, pergolas and outdoor products in five material systems — vinyl, stainless cable, aluminum, cellular PVC, and capped composite — from its Wall, NJ facility. The company handles the entire process on its own, including free on-site measurement within two business days, in-house manufacturing with custom routing, and professional installation by company crews across 9 shore towns in Monmouth and Ocean counties. It also sells DIY vinyl railing kits and offers free local delivery on qualifying orders.

Product overview

American Choice Railing & Fencing is a New Jersey-based manufacturer and installer of custom railing, fencing, and outdoor living products. The company operates as a single integrated offering combining in-house manufacturing and professional installation services. Their product portfolio centers on five core railing material systems: Vinyl (including standard, colonial baluster, picket, and drink rail variants), Cable (RailEasy™ and Atlantis Rail systems with Type 316 stainless steel), Aluminum (residential, commercial, and custom powder-coat options), Cellular PVC (Intex Hampton, Liberty Series, and Dartmouth), and Composite/TimberTech (Classic, RadianceRail, drink rail, and cocktail rail). Beyond railings, they offer a complementary gate product line (custom, aluminum driveway, vinyl privacy, and pool-code safety gates) and custom products including pergolas, outdoor shower enclosures, and PVC millwork. All products are manufactured at their Wall, NJ facility and installed by company crews across Monmouth and Ocean counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Vinyl Railing — 36" 36" residential height vinyl railing made from 100% virgin polyvinyl reinforced with aluminum, stocked in white. Available as an in-stock DIY kit or with full installation by company crews; for residential decks and porches.
• Vinyl Railing — 42" 42" height aluminum-reinforced vinyl railing engineered for elevated decks and pool-code applications. Targets residential and commercial projects requiring taller code-compliant railings.
• Vinyl Standard Railing — Square or Colonial Balusters Standard vinyl railing system offered with a choice of square or colonial balusters. Constructed from 100% virgin polyvinyl with aluminum reinforcement, stocked in white. Sold with on-site measurement, manufacturing, and installation.
• Vinyl Picket Railing Classic square-picket vinyl railing available in a broad range of styles and colors. Aluminum-reinforced for structural integrity in coastal salt-air environments; intended for residential deck and porch applications.
• RailEasy™ Cable System Made-to-order stainless steel cable railing system using 1/8" 1x19 Type 316 corrosion-resistant cable at 3" on-center spacing, with posts no more than 4 feet apart for code compliance. Offered as install-only and paired with a clean, near-invisible modern frame; for residential and light commercial coastal projects.
• Cable + Mahogany Drink Rail Stainless cable railing paired with a warm mahogany drink rail on top, marketed as a shore-favorite combination for sea-view decks. Combines cable infill with a flat drink ledge for entertaining.
• Atlantis Rail Cable Systems (Nautilus, Nova, Spectrum, Orion, SunRail) Atlantis Rail stainless cable railing product line supplied and built by American Choice, including the Nautilus, Nova, Spectrum, Orion, and SunRail systems. Uses Type 316 stainless cable on modern frames; for residential and commercial cable railing installations where a clean contemporary look is desired.
• Residential Aluminum Railing Fully welded, powder-coated aluminum railing for residential decks, porches and stairs. ADA-compliant, with custom powder-coat colors available. Sold via "Call for Pricing" with on-site measurement and company installation.
• Commercial Aluminum Railing Heavier commercial specification aluminum railing meeting or exceeding code requirements. Suited to commercial decks, multi-family properties, storefront entries, and other higher-traffic installations.
• Custom Powder-Coat Aluminum Fully welded aluminum railing with a wide range of custom powder-coat colors and textures, specified to project requirements. Targets residential and commercial customers requiring color-matched or design-specific aluminum railings.
• Intex Hampton (Cellular PVC) Economical extruded cellular PVC railing system with 3½" flat or peaked top rails and a painted-wood look without wood upkeep. Built and installed by American Choice using Intex-supplied components; for residential and light commercial applications.
• Intex Liberty Series (Cellular PVC) Extruded cellular PVC railing system with 3½" or 2⅞" flat top rails and a choice of standard, aluminum, or glass infill. Built and installed by American Choice using Intex-supplied components.
• Intex Dartmouth (Cellular PVC) Elegant, modern extruded cellular PVC profile with 3½" or 4" top rails and a painted-wood look without the upkeep. Built and installed by American Choice using Intex-supplied components.
• TimberTech Classic Composite Rail Capped composite railing with a warm hardwood look and a protective outer shell that resists moisture, fading, and stains. Supplied by TimberTech, built and installed by American Choice; features square composite balusters at 36" or 42" heights and is IBC/IRC compliant.
• TimberTech RadianceRail Clean, modern TimberTech composite profile with a wide, comfortable top rail and capped composite durability, finished to match TimberTech decking. Built and installed by American Choice.
• Composite Drink Rail Flat, wide composite cap that doubles as a drink ledge along the top rail, designed to pair with baluster, cable, or glass infill on TimberTech composite railing installations.
• Composite Cocktail Rail Elevated composite ledge for stools and drinks along the railing run, designed to keep the sightline open while providing a usable surface. Pairs with TimberTech composite railing systems.
• Custom Gate Custom-built gates manufactured in-house to match the corresponding railing or fence, with full hardware including hinges, locks, latches, and handles specified to the opening. Used for residential and commercial property entries.
• Aluminum Driveway Gate Fully welded, powder-coated aluminum gate sized to a driveway opening, available as single-swing or double and hung on heavy-duty hinges. Targets residential and commercial properties requiring secure driveway entries.
• Vinyl Privacy Gate Vinyl gate built to match a privacy fence, with aluminum-reinforced frame and self-closing hinges, latch, and handle hardware. Used for residential fence runs and backyards.
• Pool-Code Safety Gate Self-closing, self-latching gate with a key-lockable latch mounted at code height, engineered to meet local pool-barrier requirements for residential pools.
• Custom Pergola Custom pergolas designed, fabricated in-house, and installed to suit the outdoor space, sized and finished to match the project. Targets residential decks, patios, and outdoor living areas.
• Outdoor Shower Enclosures and PVC Millwork Outdoor shower enclosures and PVC millwork built in-house as custom products, designed to suit coastal residential outdoor spaces. These complement the company's railing and gate offerings as custom outdoor structures.

Quantifiable outcome

• Free on-site measurement within 2 business days
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• IntexcoreTechnology or IntegrationIntex supplies extruded cellular PVC railing systems including Hampton, Liberty Series, and Dartmouth lines. American Choice builds and installs Intex products as part of their railing offerings.
• WestburycoreTechnology or IntegrationWestbury supplies aluminum railing systems. Products specified as Westbury Aluminum in American Choice's service offerings.
• TimberTechcoreTechnology or IntegrationTimberTech supplies capped composite decking and railing products including Classic Composite Rail, RadianceRail, and composite drink/cocktail rails.
• Atlantis RailcoreTechnology or IntegrationAtlantis Rail supplies stainless cable railing systems including Nautilus, Nova, Spectrum, Orion, and SunRail lines. American Choice offers RailEasy cable system components compatible with Atlantis Rail systems.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Intex Millwork Solutions: Manufacturer of extruded cellular PVC railing and millwork systems (Hampton, Liberty, Dartmouth) — currently a supplier partner to American Choice. Closely comparable product line and customer base in the cellular PVC category.

Broad incumbents

• TimberTech (AZEK): Major composite decking and railing manufacturer (Classic Composite Rail, RadianceRail) — already a core supplier to American Choice. Operates at national scale through a dealer/installer network similar to where American Choice participates.
• Trex Company: National composite decking and railing manufacturer whose railing products (Transcend Railing, Signature Railing) compete directly with the TimberTech composite lines American Choice installs. Comparable in product category but vastly larger scale and broader distribution.
• Vista Railing Systems: North American aluminum and glass railing manufacturer and a supplier to American Choice. Comparable product range (aluminum and glass infill) targeting both residential and commercial applications through pro distribution.
• Atlantis Rail Systems: National cable and stainless steel railing manufacturer — already a core supplier of Nautilus, Nova, Spectrum, Orion and SunRail lines to American Choice. Directly comparable product set in the cable railing category.
• Fortress Railing Products: National manufacturer of steel, aluminum, and cable railing systems with comparable product mix to American Choice's aluminum and cable offerings (Fe26, Al13 HOME, Cable). Sold through national building-products distribution.
• Feeney Architectural Products: Manufacturer of stainless steel CableRail systems and DesignRail aluminum railings — directly comparable cable railing offering competing with American Choice's RailEasy Type 316 cable line. National distribution via dealers.
• RDI Railings (Barrette Outdoor Living): National railing manufacturer (vinyl, aluminum, composite) distributed through big-box and pro-dealer channels — directly competes in the same vinyl and aluminum categories American Choice sells and installs.
• Regal Ideas Aluminum Railing: Manufacturer of powder-coated aluminum railings with DIY-friendly distribution and pro-channel partnerships. Competes in the same residential and commercial aluminum railing segments American Choice serves.
• Westbury Aluminum Railing: National aluminum railing systems manufacturer and a core supplier to American Choice. Offers Tuscany, Veranda, Riviera and other lines competing with American Choice's residential and commercial aluminum offerings, distributed through a national dealer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Choice Railing & Fencing