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The Consumer Voice

Full company profile

uuid002qi94

Namestring
The Consumer Voice
Websiteurl
theconsumervoice.co.uk
Company typeenum
Private
Founded yearint
2011
Descriptiontext

The Consumer Voice is a UK-based consumer advocacy organization founded in 2011 by Martina Mercer and headquartered in Okehampton. The organization provides consumer advice through BBC broadcasts and serves shoppers and brands with consumer-interest representation, operating with a headcount of 51-100 employees as a private for-profit entity.

The organization's most prominent current activity is its role as a named plaintiff in legal proceedings against the Financial Conduct Authority's £9.1 billion car finance compensation scheme. Together with three major motor finance lenders (Volkswagen Financial Services, Mercedes-Benz Financial Services, and Crédit Agricole Auto Finance), The Consumer Voice has filed challenges before the Upper Tribunal, arguing that average proposed payouts of £700-£830 per borrower insufficiently compensate victims of undisclosed commission mis-selling. The scheme covers an estimated 14 million motor finance agreements issued between April 2007 and November 2024, with payouts originally expected to begin in summer 2026.

The Consumer Voice does not operate a disclosed technology product, software service, or commercial pricing model. Its visibility derives from media appearances, consumer-facing advocacy, and participation in regulatory and legal forums on behalf of consumers affected by financial mis-selling. No revenue figures, funding rounds, partnerships, acquisitions, or customer contracts are disclosed in the available source data.

Short descriptiontext

The Consumer Voice is a UK consumer advocacy organization founded in 2011 that provides consumer advice on the BBC and represents shoppers in financial mis-selling disputes, most prominently as a named plaintiff in legal challenges to the FCA's £9.1bn car finance compensation scheme.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersOkehampton, United Kingdom
HQ citystring
Okehampton
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
consumer advocacy, consumer advice, financial mis-selling, regulatory advocacy, consumer representation
Industry1 code
1Consumer Protection & Product Safety Regulators
CodeBPAIAOAEPrimaryYes
Product category
Consumer Advocacy Services
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The Consumer Voice is a UK-based consumer advocacy organization that provides consumer advice on the BBC and to shoppers and brands. The organization focuses on representing consumers in cases of financial mis-selling, most prominently challenging the Financial Conduct Authority's (FCA) £9.1bn compensation scheme for victims of the motor finance scandal, where 14 million car loan agreements between April 2007 and November 2024 were affected by undisclosed commission payments between lenders and car dealers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Consumer Voice, along with three major lenders, has filed legal challenges threatening to delay FCA compensation payouts expected to begin summer 2026.
+1 more record
Product overview1 text field

The Consumer Voice is a consumer advocacy organization in the UK. Based on the available source data, there is no technology product or software service offering described. The organization is referenced in news coverage related to its advocacy work on behalf of consumers in financial disputes, specifically challenging the FCA's compensation scheme for car finance mis-selling victims.

Product and service1 record
1Consumer Advice Services
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Consumer Voice

Consumer Advocacy Servicestheconsumervoice.co.uk

The Consumer Voice is a UK consumer advocacy organization founded in 2011 that provides consumer advice on the BBC and represents shoppers in financial mis-selling disputes, most prominently as a named plaintiff in legal challenges to the FCA's £9.1bn car finance compensation scheme.

What The Consumer Voice does

The Consumer Voice is a UK-based consumer advocacy organization founded in 2011 by Martina Mercer and headquartered in Okehampton. The organization provides consumer advice through BBC broadcasts and serves shoppers and brands with consumer-interest representation, operating with a headcount of 51-100 employees as a private for-profit entity.

The organization's most prominent current activity is its role as a named plaintiff in legal proceedings against the Financial Conduct Authority's £9.1 billion car finance compensation scheme. Together with three major motor finance lenders (Volkswagen Financial Services, Mercedes-Benz Financial Services, and Crédit Agricole Auto Finance), The Consumer Voice has filed challenges before the Upper Tribunal, arguing that average proposed payouts of £700-£830 per borrower insufficiently compensate victims of undisclosed commission mis-selling. The scheme covers an estimated 14 million motor finance agreements issued between April 2007 and November 2024, with payouts originally expected to begin in summer 2026.

The Consumer Voice does not operate a disclosed technology product, software service, or commercial pricing model. Its visibility derives from media appearances, consumer-facing advocacy, and participation in regulatory and legal forums on behalf of consumers affected by financial mis-selling. No revenue figures, funding rounds, partnerships, acquisitions, or customer contracts are disclosed in the available source data.

The Consumer Voice firmographics

Firmographics
Name
The Consumer Voice
Website
https://theconsumervoice.co.uk
Company type
Private
Founded year
2011
Operating status
Operating
Headcount range
51–100 employees
Short description
The Consumer Voice is a UK consumer advocacy organization founded in 2011 that provides consumer advice on the BBC and represents shoppers in financial mis-selling disputes, most prominently as a named plaintiff in legal challenges to the FCA's £9.1bn car finance compensation scheme.
Ownership category
akta.pro rank

The Consumer Voice industry classification

Industry
Product category
Consumer Advocacy Services
akta.pro primary industry
Consumer Protection & Product Safety Regulators (BPAIAOAE)

Keywords

  • Consumer advocacy
  • Consumer advice
  • Financial mis-selling
  • Regulatory advocacy
  • Consumer representation

Where The Consumer Voice is headquartered

Location

Headquarters

HQ city
Okehampton
HQ country
United Kingdom
HQ region
Europe

Markets served

The Consumer Voice business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

The Consumer Voice product offering

Product offering

Core offering

The Consumer Voice is a UK-based consumer advocacy organization that provides consumer advice on the BBC and to shoppers and brands. The organization focuses on representing consumers in cases of financial mis-selling, most prominently challenging the Financial Conduct Authority's (FCA) £9.1bn compensation scheme for victims of the motor finance scandal, where 14 million car loan agreements between April 2007 and November 2024 were affected by undisclosed commission payments between lenders and car dealers.

Product overview

The Consumer Voice is a consumer advocacy organization in the UK. Based on the available source data, there is no technology product or software service offering described. The organization is referenced in news coverage related to its advocacy work on behalf of consumers in financial disputes, specifically challenging the FCA's compensation scheme for car finance mis-selling victims.

Differentiator

Problem solved

Functional benefit

Products and services

  • Consumer Advice Services

Quantifiable outcome

  • Consumer Voice, along with three major lenders, has filed legal challenges threatening to delay FCA compensation payouts expected to begin summer 2026.
  • +1 more outcomes

Companies that use The Consumer Voice

Customer profile

Segments1 record

Ideal customer profiles1 record

The Consumer Voice technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Consumer Voice partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

The Consumer Voice competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

The Consumer Voice social profiles

Digital presence

The Consumer Voice financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Consumer Voice leadership team

Management profile

Number of profiles

Profiles1 record

The Consumer Voice funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Consumer Voice M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Consumer Voice

What does The Consumer Voice do?

The Consumer Voice is a UK-based consumer advocacy organization that provides consumer advice on the BBC and to shoppers and brands. The organization focuses on representing consumers in cases of financial mis-selling, most prominently challenging the Financial Conduct Authority's (FCA) £9.1bn compensation scheme for victims of the motor finance scandal, where 14 million car loan agreements between April 2007 and November 2024 were affected by undisclosed commission payments between lenders and car dealers.

Is The Consumer Voice a public or private company?

The Consumer Voice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Consumer Voice founded?

The Consumer Voice was founded in 2011. It employs 51 to 100 people.

Where is The Consumer Voice based?

The Consumer Voice is headquartered in Okehampton, United Kingdom, in the Europe region.

Does The Consumer Voice have an API?

No public API is recorded for The Consumer Voice.

What industry is The Consumer Voice in?

The Consumer Voice's product category is Consumer Advocacy Services. Its primary akta.pro industry code is BPAIAOAE, Consumer Protection & Product Safety Regulators.

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Live signals
The GuardianFCA faces four lawsuits over £9.1bn compensation scheme for car loan victimsThe UK Financial Conduct Authority is facing four legal challenges against its £9.1bn compensation scheme for victims of the motor finance scandal, with claims from consumer group Consumer Voice and lenders Volkswagen Financial Services, Mercedes-Benz Financial Services, and Crédit Agricole Auto Finance. The lenders and consumer advocates argue the scheme, which averages £830 per borrower, massively short-changes victims and could be reviewed by the Upper Tribunal. The legal actions threaten to delay payouts that were expected to begin as early as this summer, dashing the FCA's hopes of resolving the scandal in which drivers were overcharged for loans due to undisclosed commission payments between lenders and car dealers from 2007 to 2024.Evening StandardMercedes-Benz among firms to challenge FCA’s car finance compensation schemeMercedes-Benz and two other lenders have challenged the FCA's compensation scheme for mis-sold car loans, with Consumer Voice also appealing. The FCA estimates payouts of about £7.5 billion for 12.1 million deals. The FCA said it is considering its approach and will set out more later this week.CityAMMercedes Benz joins legal battle over £9bn motor finance schemeMercedes Benz joined four legal challenges against the UK FCA's motor finance redress scheme, which requires the industry to pay £9.1bn in compensation. Mercedes has set aside £400m, while Lloyds and Santander have not challenged. The FCA said it is considering its approach and will set out more later this week.Business LiveFCA car finance mis-selling scheme advances as industry drops challengeThe FCA will proceed with its £9.1bn motor finance compensation scheme after the Finance and Leasing Association dropped its legal challenge. The scheme covers about 12.1 million mis-sold agreements at an average of £829 each, with total redress expected at £7.5bn. Consumer Voice has announced it will challenge the scheme.CityAMMotor finance trade body gears up for legal battle to £9bn redressThe UK motor finance trade body FLA is considering a legal challenge to the FCA's £9bn redress scheme, with a decision expected by Sunday. The scheme cuts costs to £9.1bn from £11bn and covers 12.1m agreements, with payouts starting this year. RBC analysts expect further legal action.