Shenzhen Soro Electronics Co.

What Shenzhen Soro Electronics Co. does

Shenzhen Soro Electronics Co., Ltd. (branded as SOROTEC) is a Chinese manufacturer of power electronics products founded in 2006, headquartered in Shenzhen's Bao'an District with a 20,000-square-meter production facility in Dongguan. The company's product portfolio spans solar inverters (residential off-grid, hybrid on/off-grid, micro-inverters, and industrial/commercial energy storage inverters), LiFePO4 batteries (2.56–15.36kWh wall-mounted and rack-mounted), MPPT solar charge controllers, UPS systems (1kVA–800kVA), power quality products (active harmonic filters, static var generators), and pre-integrated industrial SES outdoor cabinets (100–215kWh). Technical differentiators include 800V high-voltage PV platforms, dual MPPT with up to 27A input, IP54–IP66 protection ratings, <10ms grid-to-backup switching, BMS communication via CAN/RS485, and parallel scalability up to 6–9 units. Products carry CE (LVD/EMC), CUL, FCC, TUV CB, EN/IEC 62109, ISO9001, ISO14001, and OHSAS18001 certifications, and are exported to 100 countries.

SOROTEC operates a sales-led, OEM/ODM-enabled business model. Revenue is generated primarily through hardware sales (solar inverters, batteries, UPS, power quality products) supplemented by custom manufacturing services (appearance, logo, and software modification) for partner brands. Pricing is universally quote-based with no public list pricing. The go-to-market blends direct sales via soropower.com with a 'Get A Quote' lead capture flow, OEM/ODM white-label partnerships, international distribution across 100 countries, and active participation in flagship industry exhibitions including SNEC PV+ 2024 and the GRES Energy Summit. Named anchor customers include China Mobile, China Unicom, China Tower, China Telecom, PetroChina, and State Grid, complemented by OEM partners in Europe, South America, the Middle East, Africa, and Southeast Asia.

The company is privately held with no disclosed institutional investors, no external funding rounds, and no management team publicly identified in the source data. Registered capital stands at approximately 50.1 million RMB. Strategic posture is centered on product-line breadth (residential through industrial), geographic diversification through OEM/export channels, and incremental capability additions such as independent testing laboratories, North American split-phase product variants, and all-in-one integrated energy storage systems launched in 2021. The firm has not articulated any AI/ML-driven differentiation; all product intelligence derives from classical embedded control systems (MPPT algorithms, BMS, MCU-based power management).

Name

Shenzhen Soro Electronics Co.

Legal name

Shenzhen Soro Electronics Co., Ltd.

Website

https://soropower.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Shenzhen Soro Electronics Co. (SOROTEC) is a Chinese manufacturer founded in 2006 that designs and produces solar inverters, LiFePO4 batteries, MPPT controllers, UPS systems, and industrial energy storage cabinets for residential, commercial, telecom, and off-grid customers across 100 countries via direct sales and OEM/ODM partnerships.

Ownership category

akta.pro rank

Product category

Solar Inverters and Energy Storage Systems

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)

akta.pro secondary industries

Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Power Electronics for Renewable & Grid-Tied Applications (Solar inverters, wind converters, grid-tie interfaces) (IMAGADAJ), Renewable Power Electronics & Advanced Inverters R&D (SiC/GaN, Grid-Forming, HVDC Converter Tech) (EUAMAOAF)

Keywords

• Solar inverters manufacturing
• Energy storage systems
• LiFePO4 batteries
• Uninterruptible power supply
• MPPT solar controllers

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solar Inverter Sales: Direct sales of solar inverters including residential off-grid inverters, hybrid on/off grid inverters, micro inverters, and industrial/commercial energy storage inverters. Revenue generated from product sales with customization capabilities for OEM/ODM customers.
2. Energy Storage Battery Sales: Sales of LiFePO4 batteries for residential and commercial energy storage applications, ranging from 5kWh to 15kWh capacity.
3. UPS Systems: Uninterruptible Power Supply systems ranging from 1 KVA to 800 KVA including Modular UPS, Low Frequency UPS, High Frequency UPS, and Outdoor UPS products.
4. Power Quality Products: Sales of power quality products including Active Harmonic Filter and Static Var Generator for industrial applications.
5. OEM/ODM Services: Custom manufacturing services providing appearance customization, logo modification, and software modification for partner companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shenzhen Soro Electronics Co. (SOROTEC) designs, manufactures, and supplies power electronic products for the solar energy industry. Its portfolio includes solar inverters (residential off-grid, hybrid on/off-grid, and industrial/commercial), LiFePO4 energy storage batteries, all-in-one and modular energy storage systems, MPPT solar charge controllers, telecom solar power solutions, and UPS systems. The company also provides OEM/ODM customization services including appearance, logo, and software modifications.

Product overview

Shenzhen Soro Electronics Co. (SOROTEC) is a high-tech enterprise established in 2006 specializing in power electronics with a portfolio of solar energy products. The core product line centers on the REVO series inverters (VM II PRO, VM IV, VM V, HMT, HES, HM, MPI, VP/VM, VM III-T) for residential, commercial, and industrial applications, complemented by all-in-one energy storage systems (iHESS, REVO HESS), industrial-scale SES cabinets, LiFePO4 batteries (SL-W/SL-R series), telecom power solutions (48VDC systems), MPPT solar controllers, and UPS systems (1KVA-800KVA). Products feature MPPT technology, BMS communication via RS485/CAN ports, cloud-based remote monitoring, and protection ratings from IP20 to IP66, serving both on-grid and off-grid requirements across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• REVO VM II PRO Series Solar Inverter

Quantifiable outcome

• Saves 15%-30% on annual electricity bills through peak-valley arbitrage where peak-valley difference exceeds 0.7 yuan/kWh
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sungrow Power Supply: Broad incumbent: one of the world's largest inverter manufacturers with a portfolio that includes hybrid, string, and central inverters plus energy storage systems, competing head-to-head with SOROTEC across residential through utility-scale.
• SMA Solar Technology: Broad incumbent: German inverter specialist across residential, commercial, and utility-scale PV; competes with SOROTEC particularly in European markets and on hybrid storage systems.
• Huawei Smart PV: Broad incumbent: digital power giant offering string inverters, smart PV optimizers, and grid-forming storage solutions; competes with SOROTEC in residential, C&I, and utility-scale solar + storage globally.

Regional players

• INVT Electric: Regional peer: Shenzhen-headquartered manufacturer of solar inverters, UPS, and power electronics, primarily serving China and Asia, overlapping with SOROTEC in industrial/commercial UPS and PV inverter categories.

Direct peers

• Growatt New Energy: Direct competitor: a Shenzhen-headquartered solar inverter manufacturer with overlapping REVO-class product lines spanning residential hybrid, off-grid, microinverter, and energy storage systems, sold globally through similar distribution channels.
• MUST Power: Direct peer: shares an email domain with SOROTEC ([email protected] appears on their quote contact), suggesting affiliated or closely related solar inverter, UPS, and battery product lines serving similar markets.
• Ginlong Technologies (Solis): Direct competitor: another Chinese inverter OEM with hybrid/string inverters and storage solutions, similar target customers (residential, C&I), and global distribution model overlapping SOROTEC's 100-country reach.
• GoodWe: Direct competitor: Chinese manufacturer of hybrid and on/off-grid solar inverters (single and three-phase), energy storage inverters, and LiFePO4 batteries serving the same residential and C&I segments with comparable price points.
• East Group (Shenzhen East Electronic): Direct competitor: Shenzhen-based power electronics manufacturer producing UPS systems (1kVA-800kVA class), inverters, and energy storage; overlaps directly with SOROTEC's UPS and inverter line-ups.

Emerging players

• SolarEdge Technologies: Emerging/differentiation player: pioneered module-level power electronics (optimizers + inverters) and is now adding battery storage; competes with SOROTEC's REVO HMT hybrid inverters in residential markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeLHnMLNcffhi4S04fVH-rg
• Facebookfacebook.com/sorotecpower
• LinkedInlinkedin.com/company/sorotec-solar-energy-storage
• Instagraminstagram.com/solar_sorotec
• TikToktiktok.com/@soroelectronics
• Xx.com/soro_power

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Soro Electronics Co.