The Heinz Clasen container nurseries

Name

The Heinz Clasen container nurseries

Legal name

Heinz Clasen Container-Baumschulen GmbH

Website

https://clasen-blaubeeren.de

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Container Nursery / Blueberry Plants

NAICS

Berry (except Strawberry) Farming (111334), Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Container nursery plants
• Blueberry plant production
• Ornamental nursery stock
• Fruit plant wholesale
• U-pick blueberry farm

Headquarters

HQ city

Tangstedt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Blueberry Plant Sales: Sale of container-grown blueberry plants to commercial fruit growers, garden centers, and wholesale buyers. Produces 1.5 million plants annually on 20 hectares.
2. Self-Picking (U-Pick): Consumer self-picking of fresh blueberries directly from the plantation during season (July-August).
3. Blueberry Vending Machine: 24/7 automated vending machine at Dorfstraße 45 for fresh blueberry sales outside regular hours.
4. Nursery Stock Sales: Sale of ornamental nursery stock including ornamental shrubs, hydrangeas, hibiscus, and hedge plants in C25L containers to garden centers and wholesale.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The company produces and wholesales container-grown blueberry plants at industrial scale (1.5 million plants per year across 20 hectares), supplying commercial fruit growers, garden centers, and wholesale trade buyers. It complements this core offering with a diversified nursery stock line (ornamental shrubs, hydrangeas, hibiscus, hedge plants, and a C 25 l solitaire assortment) and consumer-facing fresh blueberry sales through seasonal self-picking and a 24/7 vending machine.

Product overview

The Heinz Clasen Container-Baumschulen GmbH operates as a specialized blueberry and tree nursery business with a diversified product portfolio. The company produces 1.5 million blueberry plants annually in containers across 20 hectares, serving commercial fruit growers, garden centers, and wholesale markets. The core product line includes Blaubeerpflanzen (blueberry plants) and Baumschulgehölze (tree nursery plants) such as ornamental shrubs, hydrangeas, hibiscus, and hedge plants, complemented by a Solitärsortiment C 25 l premium collection. Customer-facing services include a Selberpflücken (self-picking) experience during the July-August season and a 24/7 Blaubeerautomat (blueberry vending machine) for automated sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Blaubeerpflanzen (Blueberry Plants) Container-grown blueberry plants cultivated on 20 hectares, producing 1.5 million plants annually, sold to commercial fruit growers, garden centers, and wholesale buyers for fruit production and retail resale.
• Baumschulgehölze (Ornamental Tree Nursery Stock) Ornamental nursery stock including ornamental shrubs, hydrangeas, hibiscus, and hedge plants in container format, supplied to garden centers and wholesale buyers for landscaping and gardening applications.
• Selberpflücken (Self-Picking / U-Pick Experience) Consumer self-picking experience at the Clasen plantation during the July–August blueberry season, allowing visitors to harvest their own fresh blueberries directly from the field.
• Blaubeerautomat (Blueberry Vending Machine) 24/7 automated vending machine at the company's Dorfstraße 45 location in Tangstedt dispensing fresh blueberries for self-service purchase outside regular business hours.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Torsten Seck (m a r k e t i n g)minorImplementation/ SI/ Consulting PartnerWebsite conception and implementation partner responsible for the company website design and development.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Costa Group: ASX-listed Australian horticulture leader with a sizable international berry category including blueberry propagation and production. Comparable as a large-scale, vertically integrated berry producer with nursery operations.
• Driscoll's: Global market leader in fresh berries with proprietary variety programs and direct relationships with commercial growers. Comparable as a major berry value-chain participant and indirect buyer of high-quality nursery plants like those Heinz Clasen produces.
• Hortifrut: Chilean-headquartered, NASDAQ-listed global berry producer with significant blueberry operations and integrated genetics-to-fruit programs. Comparable as a large-scale blueberry value-chain incumbent that competes for the same commercial grower base.

Direct peers

• BerryWorld Group: International berry breeding, licensing, and marketing group active across Europe, Australia, and South Africa. Comparable as a berry-focused supplier operating at the interface between genetics, plant supply, and commercial fruit production.
• Fall Creek Farm & Nursery: The world's leading wholesale blueberry nursery and genetics company, based in Oregon, USA. Directly comparable as a container-grown blueberry plant propagator, and notably already a commercial partner of Heinz Clasen displayed on the company website.
• Nourse Farms: Family-owned US berry plant nursery propagating blueberry, raspberry, strawberry, and other small fruit plants for commercial growers and home gardeners. Closely comparable core business of container-grown berry plant propagation and wholesale distribution.
• Haygrove Ltd: UK-based berry grower and substrate/planting system supplier with significant blueberry and other soft fruit production. Comparable as a European berry cultivation specialist serving commercial markets with a hybrid propagation and grower model.

Emerging players

• Planasa: Spanish berry and asparagus genetics/propagation company active across Europe. Comparable as a European berry plant breeder and nursery serving commercial growers, though more focused on strawberries and red fruits than blueberries.

Regional players

• The Summer Berry Company: UK-based premium berry producer supplying major retailers with strawberries, raspberries, blackberries, and blueberries. Comparable as a European commercial berry operation that depends on high-quality nursery plants similar to those Heinz Clasen supplies.
• Bruns Pflanzen: Major German container-grown nursery stock producer based in Bad Zwischenahn with broad ornamental and woody plant lines. Comparable as a Northern German wholesale nursery supplying garden centers and landscapers with container-grown stock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dieblaubeerplantage
• Instagraminstagram.com/clasenblaubeeren
• LinkedInlinkedin.com/company/heinz-clasen-container-baumschulen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heinz Clasen container nurseries