But Tre Magazine

What But Tre Magazine does

But Tre Magazine is a Chandler, Arizona-based non-profit organization founded in 2007 that publishes a bilingual Vietnamese-English monthly magazine serving the Vietnamese diaspora across the Southwest United States (Arizona, New Mexico, Utah, Texas, and California). The publication has operated continuously for nearly two decades, reaching issue #262 in June 2026, and prints 5,000 free copies per issue distributed at major Asian business hubs and through community organizations, supplemented by a paid mail subscription tier at $10 per issue. Content spans news, research papers, literature, cultural commentary, community profiles, and creative writing in both Vietnamese and English, functioning as a cultural preservation and community-information vehicle rather than a commercial media property.

The organization is run entirely by volunteers across editorial, administrative, and public relations functions, and is headquartered at a P.O. Box only (no physical office storefront). Editorial leadership comprises a Publisher/Editor-in-Chief, three Managing Editors, an Office Administrator, and a Public Relations Director, supported by an open submission policy offering up to $50 in honoraria for accepted articles subject to exclusivity and six-month waiting-period conditions.

Revenue is diversified across four streams: print advertising (sold in full/half/quarter-page units with optional design services), recurring subscriptions ($10 per issue via mail), tax-deductible donations and sponsorships (where donors receive attribution in funded issues), and classified listings (paid via PayPal). Distribution is structurally embedded in the Vietnamese-American community through formal partnerships with a Buddhist temple (Thiền Viện Trúc Lâm Hoa Từ in Mesa, AZ) and Vietnamese senior associations (Hội Người Việt Cao Niên Arizona and Hội Á Mỹ Cao Niên). There is no mobile application, disclosed API, or documented digital product roadmap — the technology stack is limited to a basic bilingual website and email-based operations.

Name

But Tre Magazine

Legal name

But Tre Magazine

Website

https://buttre.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

But Tre Magazine is a volunteer-run, non-profit bilingual (Vietnamese-English) monthly publication founded in 2007, distributing 5,000 free copies per issue to the Vietnamese diaspora across Arizona, New Mexico, Utah, Texas, and California, and funded by advertising, subscriptions, and tax-deductible donations.

Ownership category

akta.pro rank

Product category

Community Print Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJADAG

Community, Ethnic & Multilingual News Publishers

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Bilingual print magazine
• Community publishing services
• Vietnamese language media
• Cultural heritage publication
• Non-profit magazine

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Advertising: The magazine generates revenue through selling advertising space to businesses. Ad pricing varies by size (full page, half page, quarter page) with specifications provided for bleed/no-bleed options. Design services are also offered for additional fees.
2. Subscriptions: The magazine offers paid subscriptions at $10 per issue for readers who wish to receive the magazine by mail.
3. Donations and Sponsorship: As a non-profit organization, But Tre accepts tax-deductible donations from community-minded partners and supporters. Donations go toward printing costs and local community initiatives. Sponsors are featured in every issue their contribution helps fund.
4. Classified Ads: The magazine accepts classified advertisements, which can be paid for through PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

But Tre Magazine is a non-profit, volunteer-operated organization that publishes a bilingual (Vietnamese-English) monthly print magazine (Bút Tre) for the Vietnamese diaspora in the U.S. Southwest. Each issue prints 5,000 copies that are freely distributed at Asian business hubs across Arizona, New Mexico, Utah, California, and Texas, with paid mail subscriptions available at $10 per issue. The publication features news, research papers, literature, history, and community creative writings, and is supported by advertising sales, subscriptions, and tax-deductible donations.

Product overview

But Tre Magazine is a non-profit organization that publishes a single core product: the monthly Bút Tre Magazine (issues #1 through #262 since 2007). The magazine is a bilingual Vietnamese-English publication distributed across the Southwest United States. Ancillary services include print advertising (with design services) and a sponsorship/donation program where tax-deductible contributions fund printing costs and community initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Bút Tre Magazine (Monthly Print Magazine) A bilingual Vietnamese-English monthly print magazine featuring news, research papers, literature, history, creative writings, and cultural content for the Vietnamese diaspora community in the U.S. Southwest (Arizona, New Mexico, Utah, California, Texas). Distributed via 5,000 free copies per issue at Asian business hubs and through a paid subscription model at $10 per issue.
• Advertising Services Print advertising space sold in Bút Tre Magazine at tiered sizes (full page, half page, quarter page) with bleed and no-bleed options. Submissions require 300 dpi resolution in PDF or TIFF format with embedded fonts and CMYK color. Optional professional design services are available for an additional fee. Targeted at small and medium businesses serving the Vietnamese-American community.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Thiền Viện Trúc Lâm Hoa TừminorOthersA local Vietnamese Buddhist temple located at 430 S Olive, Mesa, AZ 85204, phone (480) 584-3681. Listed as a community partner on But Tre's website, representing the Buddhist/Vietnamese cultural community in the greater Phoenix area.
• Hội Người Việt Cao Niên Arizona (Arizona Vietnamese Senior Association)minorOthersVietnamese senior association located at 4733 N. 83rd Drive, Phoenix, AZ 85037. Led by President Jimmy Hoàng (Phone: (623) 455-0335). Listed as a community partner representing the Vietnamese elderly community in Arizona.
• Hội Á Mỹ Cao Niên (Asian-American Senior Association)minorOthersAsian-American senior organization serving elderly community members. Contact: President Phan Hoàng Phú Quý at 503-593-8539. Listed as a community partner providing Vietnamese-language services to seniors.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Thanh Niên (Vietnamese newspaper): A major Vietnamese-language news outlet with both domestic and overseas readership. It is comparable to But Tre in covering Vietnamese community, culture, and news content, though it operates at national scale from Vietnam rather than serving the U.S. diaspora specifically.
• VietNamNet: A large Vietnamese-language news portal with substantial overseas Vietnamese readership. It is comparable to But Tre in serving Vietnamese-language news and cultural content to readers, though it operates as a major digital-first national outlet from Vietnam rather than a regional diaspora print magazine.

Direct peers

• Văn Nghệ Magazine: A long-running Vietnamese literary and cultural magazine with roots in the overseas Vietnamese community. It is comparable to But Tre in its mission to preserve Vietnamese language and culture through print publishing, with a stronger focus on literature and the arts.
• Việt Báo Daily News: A long-running Vietnamese-American online and print news outlet serving the diaspora with news, culture, and community coverage. It competes for the same Vietnamese-American reader and advertiser base as But Tre, though with a stronger digital focus.
• Người Việt Daily News: The largest Vietnamese-American newspaper in the U.S., based in Westminster, California, publishing in both Vietnamese and English. It is a direct peer to But Tre as a community/ethnic Vietnamese-language periodical serving the diaspora, although it operates at significantly greater scale with daily rather than monthly cadence.
• Calitoday (Cali Today): A Vietnamese-American news outlet based in Southern California covering news, community events, and cultural stories for the diaspora. It is comparable to But Tre in its focus on community/ethnic Vietnamese-American content, though it operates primarily online and serves the California market rather than the Southwest.
• Trống Đồng Magazine: A Vietnamese-American community magazine covering culture, history, and current affairs for the diaspora. It is comparable to But Tre in format and mission, both being print magazines serving Vietnamese-American readers with bilingual content.

Regional players

• Sài Gòn Times: A Vietnamese-American community publication serving the diaspora with news and cultural content. It is comparable to But Tre as a community-ethnic Vietnamese-language periodical, though it operates in a different geographic market.
• Phố Bolsa (Bolsa Magazine): A Vietnamese-American community publication covering Little Saigon in Orange County, California. It is comparable to But Tre in serving the Vietnamese diaspora with community news and cultural content, though it is geographically focused on California rather than the Southwest.

Emerging players

• Little Saigon TV: A Vietnamese-American broadcast and digital media outlet covering community news, entertainment, and events. It is comparable to But Tre as a Vietnamese-language community media property targeting the same diaspora demographic, though it delivers via video and digital rather than print.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/buttremagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about But Tre Magazine