What Envision Edge does

Edge NYC is an immersive indoor and outdoor observation deck experience operated by Hudson Yards Experiences (HY Attractions Manager LLC, on behalf of KRE HYOD Owner LLC, a Related Companies entity) at the 100th and 101st floors of 30 Hudson Yards. The venue features the highest outdoor sky deck in the Western Hemisphere at more than 1,100 feet above Manhattan, combined with five custom indoor installations — Pulse, Kaleidoscope, Reflections, Infinite City, and Crystal Cave — that launched as a unified immersive experience in June 2026. Core technology is architectural and experiential: a cantilevered glass-floor sky deck, mirrored and illuminated interior environments, and a calendar of branded programming including Sky-High Yoga (presented by Mastercard and taught by Equinox instructors), Marquee Skydeck summer nightlife (operated by Tao Group Hospitality), Vinyl & Views weekday happy hours, and FIFA World Cup 2026 broadcast viewing.

Edge monetizes across five revenue streams: tiered ticket sales ($34–$113 plus a $2 processing fee across nine tiers), an annual pass subscription ($99), F&B and nightlife operated by Tao Group Hospitality (Edge Bar & Cafe, Peak with Priceless, Marquee Skydeck), group bookings and private events (15+ guests via a dedicated sales team), and retail merchandise. Distribution is direct-to-consumer via edgenyc.com with multi-language support (EN, ES, IT, DE, FR, PT), supplemented by the Ventrata travel-trade platform for tour operators and resellers, an in-person box office, and co-marketing through Mastercard, Wells Fargo, and Priceless Experiences.

The company serves tourists and first-time NYC visitors (primary), families and groups, social occasions and nightlife seekers, corporate groups and event planners, wellness/lifestyle enthusiasts, and sports audiences. Strategic positioning rests on physical exclusivity at Hudson Yards, a diversified partner ecosystem (Tao Group Hospitality, Mastercard, Wells Fargo, Equinox, Priceless), and an expanding year-round event calendar designed to convert a single-site observation deck into a multi-daypart, all-weather experiential destination.

Name

Envision Edge

Legal name

KRE HYOD Owner LLC

Website

https://envisionedge.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Edge NYC operates an immersive observation deck and multi-sensory indoor experience at Hudson Yards, featuring the highest outdoor sky deck in the Western Hemisphere (1,100+ feet above Manhattan). It serves NYC tourists, families, nightlife seekers, and corporate groups via tiered tickets, F&B, and private events.

Ownership category

akta.pro rank

Product category

Observation Deck & Immersive Tourist Attraction

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Observation Decks & Viewing Platforms (THAJACAA)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Observation deck experience
• Immersive tourist attraction
• Skyline viewing venue
• Rooftop nightlife experience
• Group event venue

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Edge generates primary revenue through tiered ticket sales with multiple price points ranging from $34 (Advance Saver) to $113 (Sunset VIP Experience). Tickets are sold online with a $2 processing fee added to each. Various tiers include General Admission, Priority Access, Flex Admission, Annual Pass, Champagne Experience, and Tri-State Resident discounted admission.
2. Food, Beverage & Nightlife: Edge Bar & Cafe by Tao Group Hospitality offers drinks, light bites, and cocktails on the observation deck. Marquee Skydeck is a seasonal 21+ summer nightlife pop-up featuring DJs and elevated cocktails. Peak with Priceless offers elevated dining experiences. These F&B and nightlife operations generate incremental per-visitor revenue.
3. Group Bookings & Private Events: Edge offers group reservations (15+ guests) and private event bookings for special occasions above Manhattan, with dedicated group pricing and customized experiences.
4. Annual Pass Membership: Annual Pass provides unlimited visits for one year starting from the purchase date, along with exclusive member benefits. Priced from $99 with a $2 processing fee.
5. Retail & Merchandise: Edge operates a retail store (partnered with Muzem merch) offering merchandise and souvenirs, accessible both on-site and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Edge NYC operates an immersive indoor and outdoor observation deck at Hudson Yards in Manhattan, featuring the highest outdoor sky deck in the Western Hemisphere at 1,100+ feet above street level. The offering combines panoramic 360-degree city views with custom-designed multi-sensory indoor installations (Pulse, Kaleidoscope, Reflections, Infinite City, Crystal Cave), tiered ticketing for general admission and premium experiences, on-site dining (Skyline Bar & Cafe, Peak with Priceless), seasonal nightlife (Marquee Skydeck), and event programming such as Sky-High Yoga and FIFA World Cup broadcasts.

Product overview

Edge NYC is an immersive indoor and outdoor observation deck experience at Hudson Yards featuring the highest outdoor sky deck in New York City at over 1,100 feet. The offering combines panoramic 360-degree views with multi-sensory indoor installations (Pulse, Kaleidoscope, Reflections, Infinite City, and Crystal Cave), diverse ticketing tiers (from $34 Advance Saver to $113 Sunset VIP), and food/beverage experiences including Skyline Bar & Cafe and adjacent dining at Peak with Priceless. Summer programming includes Marquee Skydeck nightlife events and Sky-High Yoga. The experience transforms throughout the day from sunrise to sunset to after dark.

Differentiator

Problem solved

Functional benefit

Brands

• Sky Bar & Café: Food and beverage venue operated by Tao Group Hospitality at Edge offering drinks, light bites, and panoramic views
• Marquee Skydeck
• Sky-High Yoga

Products and services

• Edge NYC Observation Experience Outdoor observation deck and immersive indoor experience at Hudson Yards, featuring a glass-floor cantilevered sky deck, 360-degree panoramic city views more than 1,100 feet above Manhattan, and multi-sensory indoor installations including Pulse, Kaleidoscope, Reflections, Infinite City, and Crystal Cave. Open daily from 9am-10pm.
• Edge Annual Pass Recurring annual membership offering unlimited visits to Edge for one year starting from purchase date, plus exclusive member benefits including flexible arrival, digital membership card, and a 10% discount at Edge retail stores. Priced from $99 plus a $2 processing fee; non-refundable and non-transferable; photo required.
• Sky-High Yoga Outdoor yoga classes held on Edge's outdoor sky deck more than 1,100 feet in the air, taught by Equinox instructors and presented by Mastercard. Designed for wellness and lifestyle enthusiasts seeking premium fitness experiences at altitude.
• Marquee Skydeck 21+ seasonal summer pop-up nightlife experience at Edge produced by Tao Group Hospitality, featuring Marquee-brand DJs, elevated cocktails, and panoramic skyline views above Hudson Yards.
• Skyline Bar & Cafe On-site food and beverage venue at Edge offering drinks, cocktails, and light bites with panoramic city views, operated by Tao Group Hospitality.
• Peak with Priceless Elevated dining restaurant adjacent to Edge at Hudson Yards offering upscale cuisine with city views, accessed via Mastercard's Priceless experiences platform.
• Vinyl & Views Weekday happy hour event at Edge featuring live DJ sets, drinks, light bites, and skyline views, presented by Tao Group Hospitality every Tuesday and Thursday from 5PM to 7PM.
• Group Bookings & Private Events Group reservations for parties of 15 or more and full private event buyouts at Edge for corporate gatherings, team events, celebrations, and special occasions, with dedicated group pricing and customized experiences handled by a dedicated sales team.
• FIFA World Cup 2026 Broadcast Viewing Live broadcast viewing of FIFA World Cup 2026 matches at Edge on July 15 and 18, 2026, combining the sports broadcast with immersive Edge experiences, skyline views, and food and beverages from Skyline Bar & Cafe. Included with standard admission.

Quantifiable outcome

• Saves visitors up to 38% on tickets when booking in advance (Advance Saver vs. General Admission)
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tao Group HospitalitycoreStrategic or Co-development PartnerTao Group Hospitality is the primary F&B and nightlife partner for Edge. They operate Edge Bar & Cafe (drinks and light bites at the observation deck), Peak with Priceless (elevated dining experience), and Marquee Skydeck (seasonal 21+ summer nightlife pop-up featuring DJs and cocktails 1,100+ feet above Hudson Yards). Tao Group also presents Vinyl & Views, a weekday happy hour with live DJs.
• MastercardcoreGTM or Marketing PartnerMastercard is a presenting sponsor of Sky-High Yoga at Edge and provides cardholder benefits including one-hour early access before opening (offered on first and third Saturday of each month). Mastercard's Priceless platform also offers exclusive experiences at Edge, including dining at Peak with Priceless. The partnership drives cross-promotion to Mastercard's global cardholder base.
• Wells FargominorGTM or Marketing PartnerWells Fargo offers benefits to its cardholders as part of the Hudson Yards Luxury Experience offering, providing cross-promotional access to Edge for Wells Fargo's customer base.
• Priceless (Mastercard)coreGTM or Marketing PartnerPriceless is Mastercard's experiential rewards platform, offering exclusive experiences at Edge including dining at Peak with Priceless restaurant. The partnership positions Edge as a premium reward destination within Mastercard's global Priceless program network.
• EquinoxminorStrategic or Co-development PartnerEquinox instructors teach Sky-High Yoga classes at Edge, which take place more than 1,100 feet in the air on the outdoor sky deck. The partnership aligns Edge with Equinox's premium fitness brand and drives visitation from health and wellness-oriented consumers.
• Vessel (Hudson Yards)minorOthersVessel is a neighboring landmark sculpture at Hudson Yards, also operated by Hudson Yards Experiences. Edge cross-promotes Vessel as part of the broader Hudson Yards visitor experience, with combined visit information and cross-linking between properties.
• The Related Companies / Hudson Yards ExperiencescoreStrategic or Co-development PartnerThe Related Companies (Related) is the developer of Hudson Yards and operates Edge through KRE HYOD Owner LLC and HY Attractions Manager LLC. Related's Terms of Use govern the Edge website and services. Edge is part of the broader Hudson Yards Experiences (HYE) portfolio, which also includes Peak and Vessel at Hudson Yards.
• VentrataminorChannel Partner/ Reseller/ DistributorVentrata is a travel trade and reseller platform that powers ticket distribution to travel professionals and tour operators for Edge. The platform is referenced as a portal for selling Edge tickets to international visitors and travel trade customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• The Vessel at Hudson Yards: The Vessel is an adjacent peer: a sculptural honeycomb landmark at Hudson Yards operated by the same parent (Related / Hudson Yards Experiences). It is co-promoted with Edge as part of a multi-attraction visit and shares operational and parent-company context, though it is a climbable structure rather than an observation deck.
• Tao Group Hospitality (operator peer): Tao Group Hospitality is an ecosystem partner rather than direct competitor: it operates Edge's F&B venues (Edge Bar & Cafe, Peak with Priceless) and the Marquee Skydeck seasonal nightlife pop-up. It is relevant as the operating partner that drives Edge's incremental per-visitor revenue and as a comparable premium hospitality operator for benchmarking.

Regional players

• Reunion Tower Geo-Deck: Reunion Tower Geo-Deck is a regional peer: an iconic Dallas observation deck atop a 561-foot tower featuring indoor/outdoor viewing, the Five Sixty restaurant, and event programming. It is comparable to Edge as an observation deck + dining + events destination, but in a different US metro.
• Willis Tower Skydeck (360 Chicago / Skydeck Chicago): Willis Tower Skydeck is a regional peer: a high-altitude Chicago observation deck with The Ledge glass-floor balconies. While not NYC-based, it is directly comparable as a cantilevered glass-floor observation experience and competes in the broader US tourist attraction and group-event market.
• The View from The Shard: The View from The Shard is a regional peer: London's highest viewing platform on floors 68-72 of The Shard, offering 360-degree city views, F&B, and event spaces. It is geographically separate from Edge but directly comparable as a premium high-altitude observation, dining, and event destination in a major tourism city.
• CN Tower (EdgeWalk / 360 Restaurant): CN Tower is a regional peer: a Toronto landmark featuring a main observation level, the EdgeWalk hands-around-the-tower experience, glass floor, and 360 Restaurant. It is geographically separate but directly comparable as an iconic multi-experience observation destination combining views, dining, and premium add-on experiences.

Direct peers

• One World Observatory: One World Observatory is a direct peer: the observation experience atop One World Trade Center in Lower Manhattan with skyline views, multimedia exhibits, and dining/retail. It competes for the same NYC tourist itinerary slot and offers tiered ticketing, group bookings, and premium experiences similar to Edge.
• Empire State Building Observatory: The Empire State Building Observatory is a direct peer: a landmark NYC observation deck on the 86th and 102nd floors featuring indoor and outdoor viewing platforms and the recently renovated museum experience. It competes head-to-head with Edge for tourist ticket purchases and group/private event bookings.
• SUMMIT One Vanderbilt: SUMMIT One Vanderbilt is a direct peer: a multi-level immersive observation and art experience near Grand Central in midtown Manhattan featuring glass elevators, mirrored rooms, and rooftop terraces. It competes for the same NYC tourist and nightlife audiences as Edge and is the most directly comparable immersive observation product in the city.
• Top of the Rock Observation Deck: Top of the Rock is a direct peer: an iconic midtown Manhattan observation deck atop 30 Rockefeller Plaza offering 360-degree NYC views. It competes with Edge for first-time tourist and family visitors and has overlapping ticket pricing, group bookings, and corporate event offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/edgenyc
• Xx.com/EnvisionEdge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envision Edge