Switch To Green
- Company typePrivate
- Founded2015
- HeadquartersTruganina, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Switch To Green firmographics
Firmographics- Name
- Switch To Green
- Legal name
- Switch To Green Pty Ltd
- Website
- https://www.switchtogreen.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Switch To Green industry classification
Industry- Product category
- Energy Efficiency Services
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Lighting & Wiring Equipment (3640), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- HVAC System Replacement & Change-Outs (HSAOAGAB)
- akta.pro secondary industry
- LED Retrofit & Lighting Upgrade Installation (HSAOAFAH)
Keywords
Where Switch To Green is headquartered
LocationHeadquarters
- HQ city
- Truganina
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Switch To Green business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- VEU Program Services: Revenue is generated through the Victorian Energy Upgrades (VEU) government program. The company receives compensation for installing VEU-approved energy-efficient products (heating/cooling, lighting, hot water systems) in eligible households and businesses. Government rebates and Victorian Energy Efficiency Certificates (VEECs) fund the installations, making many upgrades free or heavily subsidized for customers.
- Product Installation Services: Professional installation of energy-efficient products including HVAC systems, LED lighting, and hot water systems by certified technicians. Services include safe decommissioning of old systems and holistic service from initial energy audit to final installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | One time/ perpetual license | Free upgrades for eligible households under VEU program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Switch To Green product offering
Product offeringCore offering
Switch To Green installs VEU-approved energy-efficient heating and cooling systems, LED lighting, and hot water heat pumps for Victorian households and businesses. The company delivers end-to-end service from energy audits through to certified installation and safe decommissioning of old equipment, with product and installation costs subsidized or fully covered by the Victorian Energy Upgrades government program for eligible customers.
Product overview
Switch To Green is an accredited energy efficiency solutions provider operating since 2019, offering a portfolio of energy-saving products and installation services through the Victorian Energy Upgrades (VEU) program. The company's core offerings comprise three main product categories: Heating & Cooling (split air conditioners, ducted reverse cycle systems, refrigerated heating/cooling, multi-split systems), LED Lighting solutions, and Hot Water Systems (including heat pump systems). Products are sourced from approved brands such as Mitsubishi, Panasonic, and Rinnai, and are installed by certified technicians. The VEU program covers product and installation costs for eligible households and businesses, with additional services including safe decommissioning of old systems and initial energy audits. The company primarily serves residential and commercial customers across Victoria, Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Heating & Cooling
Quantifiable outcome
- Save up to 70% on energy bills with energy-efficient upgrades
- +4 more outcomes
Companies that use Switch To Green
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Switch To Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Switch To Green partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Victorian Energy Upgrades (VEU) ProgramcoreSwitch To Green is an accredited provider under the Victorian Energy Upgrades (VEU) government program since 2019. This accreditation allows the company to offer subsidized energy-efficient products and installations to eligible Victorian households and businesses. The program provides rebates, discounts, and free upgrades funded by the Victorian Government to reduce energy consumption and greenhouse gas emissions. The VEU program aims to reduce electricity consumption in Victoria by 7% in 2025, avoiding $3.8 billion in energy system costs.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Switch To Green competitors and assessment
Company assessmentBroad incumbents
- Beacon Lighting Group: Beacon Lighting is a leading Australian specialty retailer of lighting, fans, and LED products, with a national store footprint and trade division. While not a VEU installer, it competes for the same LED lighting demand in Victoria, including energy-efficient residential and commercial customers.
- Reece Group: Reece Group is Australia's largest plumbing, bathroom, and HVAC products distributor with extensive trade and contractor networks across the country. It supplies many of the same HVAC and hot water system categories Switch To Green installs, serving overlapping residential and commercial plumbing/mechanical contractors.
- AGL Energy: AGL is one of Australia's largest integrated energy companies offering electricity, gas, and a growing portfolio of energy efficiency and distributed energy services. It operates government-aligned residential and commercial energy efficiency programs that overlap with Switch To Green's VEU-funded offering.
- Origin Energy: Origin Energy is a major Australian energy retailer and generator that runs residential solar, battery, and energy efficiency programs. Its broad customer base and home services portfolio put it in competition with Switch To Green for Victorian households seeking subsidized energy upgrades.
- EnergyAustralia: EnergyAustralia is a large Australian electricity and gas retailer offering energy efficiency, solar, and hot water solutions to residential and business customers. It competes for the same sustainability-driven upgrades that Switch To Green delivers under the VEU program.
- Programmed Maintenance Services: Programmed is a large Australian provider of staffing, maintenance, and facility management services to commercial and industrial customers. Its building services portfolio overlaps with Switch To Green's commercial energy efficiency and HVAC installation work for medium-sized businesses.
- Downer Group: Downer Group is a major Australian infrastructure services company delivering energy, utilities, and facility maintenance contracts across Australia and New Zealand. Its energy services business competes with Switch To Green for larger-scale commercial lighting, HVAC, and energy efficiency projects in Victoria.
Regional players
- Tradelink: Tradelink is an Australian plumbing and bathroom supplies retailer with a national branch network, frequently serving HVAC and hot water installers. While a retailer rather than installer, it competes for trade customers purchasing the same equipment categories Switch To Green installs.
- Momentum Energy: Momentum Energy is an Australian electricity and gas retailer focused on Victorian and South Australian customers, with offers tied to renewable and energy efficiency programs. Its regional overlap and energy-efficiency positioning make it a relevant comparator for Switch To Green's residential VEU-led value proposition.
Emerging players
- Snap Solar & Electrical: Snap Solar & Electrical is an Australian solar, electrical, and energy efficiency installer serving residential and commercial customers, often aligned with state rebate programs. Its product mix (solar, electrical, and energy upgrades) directly overlaps with Switch To Green's HVAC, lighting, and hot water installation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Switch To Green social profiles
Digital presenceSwitch To Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switch To Green leadership team
Management profileNumber of profiles
Switch To Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switch To Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switch To Green
What does Switch To Green do?
Switch To Green installs VEU-approved energy-efficient heating and cooling systems, LED lighting, and hot water heat pumps for Victorian households and businesses. The company delivers end-to-end service from energy audits through to certified installation and safe decommissioning of old equipment, with product and installation costs subsidized or fully covered by the Victorian Energy Upgrades government program for eligible customers.
Is Switch To Green a public or private company?
Switch To Green is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Switch To Green founded?
Switch To Green was founded in 2015. It employs 11 to 50 people.
Where is Switch To Green based?
Switch To Green is headquartered in Truganina, Australia, in the Oceania region.
How does Switch To Green make money?
Two revenue lines are on record. VEU Program Services are the primary driver. The others are product Installation Services.
Who are Switch To Green's main competitors?
Broad incumbents on record are Beacon Lighting Group, Reece Group, AGL Energy, Origin Energy, EnergyAustralia, Programmed Maintenance Services and Downer Group. Regional players are Tradelink and Momentum Energy. Snap Solar & Electrical is listed as an emerging player.
Does Switch To Green have an API?
No public API is recorded for Switch To Green.
What industry is Switch To Green in?
Switch To Green's product category is Energy Efficiency Services. Its primary akta.pro industry code is HSAOAGAB, HVAC System Replacement & Change-Outs, with a secondary code of HSAOAFAH, LED Retrofit & Lighting Upgrade Installation. Its NAICS code is 8113 and its SIC code is 3585.