Easybuyafrica

Name

Easybuyafrica

Website

https://easybuyafrica.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Buy Now Pay Later / Consumer Credit

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

akta.pro secondary industries

Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

Keywords

• Buy now pay later
• Cross-border ecommerce
• Consumer credit services
• Payment installment financing
• Africa fintech

Headquarters

HQ city

Dar Es Salam

HQ country

Tanzania

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. BNPL Payment Services: Easybuy provides Buy Now Pay Later services allowing consumers to make purchases and pay in installments. The company generates revenue through transaction fees and interest charges on installment plans, operating within the African fintech ecosystem supporting e-commerce platforms like Jumia.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Easybuyafrica provides a Buy Now Pay Later (BNPL) payment service for African consumers, enabling installment-based purchases at online checkout. The company also operates a cross-border e-commerce shopping service out of Dar es Salaam, Tanzania, that lets African consumers purchase items from international websites and pay in advance, with no stock held on the ground.

Product overview

No product, service, or technology information is available in the source data. The sources indicate that EasyBuyAfrica.com is a domain listed for sale (valued at $5,695), and Easybuy (distinct from Easybuyafrica) is mentioned as one of several BNPL providers in a Jumia Nigeria launch context. No substantive product portfolio, modules, or service offerings for Easybuyafrica are described in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Now Pay Later (BNPL) Service Installment-based payment financing for African consumers at online checkout, allowing buyers to receive goods immediately and repay over time. Initially distributed through the company's own platform and extended via the Jumia Nigeria partnership.
• Cross-border e-commerce shopping service A physical shopping concierge service based in Dar es Salaam, Tanzania, that allows African consumers to request purchases from any international website. The company does not hold stock on the ground; consumers pay in advance and the company facilitates procurement and delivery.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jumia NigeriacoreStrategic or Co-development Partner · 1 May 2024Easybuy launched BNPL services with Jumia Nigeria in May 2024, enabling consumers to use installment payment options when purchasing on Africa's major e-commerce platform. This partnership represents a core distribution channel for Easybuy's BNPL services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lipa Later: Africa-focused BNPL provider offering installment payments for online and in-store purchases. Direct peer: same BNPL category, same target customers (African e-commerce/retail consumers), and same merchant integration model.
• Carbon (formerly Paylater): Pan-African digital consumer credit platform offering installment lending and BNPL to underbanked consumers. Closely comparable on product (consumer credit/BNPL), target customer (underbanked African consumers), and category (fintech lending).
• CredPal: Nigerian consumer BNPL and credit provider named in source data as a fellow BNPL partner launched with Jumia Nigeria in 2024. Operates the same product category (online consumer installment payments) for the same e-commerce customer base in West Africa.
• Tala: Mobile consumer credit provider operating across Africa and other emerging markets. Comparable as a digital consumer lender serving underbanked customers with installment-style products.
• Branch International: Africa-focused mobile lending platform offering instant credit and installment products to consumers and SMBs. Comparable on product (consumer credit), target segment (African mobile-first users), and BNPL-adjacent use cases.

Broad incumbents

• M-Kopa: East Africa pay-as-you-go and consumer credit platform (anchored in Kenya/Tanzania region). Comparable on customer (unbanked East African consumers) and category (asset financing via installments), though focused on hardware rather than e-commerce BNPL.
• Klarna: Global BNPL incumbent offering installment payments at e-commerce checkout. Useful as a category reference and competitive benchmark for embedded BNPL business models, though not Africa-focused.
• Afterpay: Global pioneer of the online checkout BNPL model. Comparable on product mechanic (interest-free installments at e-commerce checkout) though operating in different geographies.

Others

• Jumia Technologies: Africa's largest e-commerce marketplace and Easybuyafrica's anchor partner. Included as an ecosystem participant given the BNPL integration runs on Jumia's platform.

Emerging players

• PayJoy: Emerging-market consumer financing platform focused on device financing and embedded credit for underbanked customers. Comparable on the consumer-credit-for-underbanked thesis and emerging-market distribution model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/EasybuyAfrica
• LinkedInlinkedin.com/company/easybuyafrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easybuyafrica