Genecon

What Genecon does

Genecon is a UK-based placemaking and economics consultancy founded in 2004, headquartered in London with additional offices in Birmingham ('genecon Central'), Wakefield ('genecon North'), and Ladbroke Grove ('genecon South'). The firm advises local authorities, combined authorities, town and neighbourhood boards, and select non-governmental clients on place-based economic development, regeneration strategy, and funding bid preparation. Its service portfolio spans Place Economics and Green Book-compliant business case development, Re-imagining High Streets and Towns, Place Strategy and Social Impact Evaluation, Pride in Place Programme support (including interim management for Neighbourhood Boards), and Net Zero & Environmental Sustainability services. The firm also operates a proprietary software framework, EnviroNav, for Net Zero and Climate Resilience monitoring and evaluation, originated from research at the Cambridge Centre for Climate Change Mitigation Research.

Genecon's core technical offering combines Green Book-compliant business case methodologies (including Land Value Uplift modelling) with a multi-disciplinary advisory team that integrates economics, strategic planning, community engagement, and climate expertise. Project work is delivered through consulting engagements with named client leads (e.g., Graeme Collinge, Managing Partner), often in consortium with specialist sub-partners such as Beispiel, Things Made Public CIC, Arcadis, and Sanderson Weatherall for technical, cultural, and engineering inputs. Service delivery is relationship-driven, secured through competitive tendering and direct appointments from local authorities and combined authorities across the UK.

The firm generates revenue via fee-for-service professional consulting engagements, including regeneration plans, business cases, funding bid preparation, economic and financial modelling, community engagement programmes, strategy development, climate monitoring and evaluation, and interim management support. Pricing is project-based and individually negotiated with public sector clients, with no publicly disclosed fee schedules. Notable outcomes for clients include the £50m Eden Project North Levelling Up Fund bid, a £25m Sunderland Future High Streets Fund award, a £25m Hartlepool Towns Fund allocation, and a £10.2m Barnsley Levelling Up Fund award, alongside delivery of Pride in Place regeneration plans covering 75 UK towns.

Name

Genecon

Legal name

Genecon Ltd

Website

https://genecon.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Genecon is a UK placemaking and economics consultancy founded in 2004 that serves local authorities, combined authorities, and town boards. It delivers Green Book-compliant business cases, regeneration strategies, funding bids, and Net Zero monitoring via its proprietary EnviroNav framework.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Consulting: Genecon generates revenue through fee-for-service consulting engagements with public sector clients. Projects include developing regeneration plans, business cases, funding bids, economic modelling, climate monitoring frameworks, and strategic advisory services. Engagement types include interim management support, community engagement programmes, strategy development, and evaluation work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Genecon is a UK placemaking and economics consultancy that delivers advisory and consultancy services to public sector clients. Its core work includes Green Book-compliant business case development, regeneration and investment plan design, community engagement, economic and financial modelling, and Net Zero / climate monitoring and evaluation. Services are structured around place economics, re-imagining high streets and towns, place strategy and social impact, Pride in Place programme support, and Net Zero and environmental sustainability.

Product overview

Genecon is a UK placemaking and economics consultancy offering advisory services rather than a software product. The company provides an integrated suite of consulting services including: Place Economics and Building Cases (Green Book-compliant business cases, land value uplift modelling), Re-imagining High Streets and Towns (place management, night-time economy, investment plans), Place Strategy and Social Impact Evaluation (growth strategies, diversification), Pride in Place Programme Support (Neighbourhood Board support, community engagement, regeneration planning), and Net Zero & Environmental Sustainability Services. These services are delivered through client engagements and do not constitute a software platform or product in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Place Economics, Building Cases & Economic and Financial Modelling
• Re-imagining High Streets and Towns
• Place Strategy, Social Impact & Evaluation
• Pride in Place Programme Support
• Net Zero & Environmental Sustainability Services
• EnviroNav

Quantifiable outcome

• Secured £50m Levelling Up Fund award for Eden Project North, described as 'the best by a long way' by the Chancellor
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, supporting and flagship.

• Local Government Association (LGA)coreImplementation/ SI/ Consulting Partner · 1 March 2025Appointed Genecon to deliver LGA Skills for Infrastructure study exploring intersection between infrastructure delivery and workforce demands.
• Deco PubliquesupportingStrategic or Co-development Partner · 1 May 2024Commissioned by Genecon for Darwen Town Board project to undertake surveys and run public consultation events to refresh understanding of residents' views.
• BeispielcoreStrategic or Co-development Partner · 1 May 2023Consortium partner with Genecon for the Greater Cambridge Cultural Infrastructure Strategy, providing cultural expertise alongside Things Made Public CIC.
• Things Made Public CICcoreStrategic or Co-development Partner · 1 May 2023Consortium partner with Genecon for the Greater Cambridge Cultural Infrastructure Strategy, contributing public engagement and cultural infrastructure expertise.
• Eden Project InternationalflagshipStrategic or Co-development Partner · 1 January 2020Key partner for Eden Project North development in Morecambe. Genecon prepared Green Book-compliant business case and £50m Levelling Up Fund Round 2 bid.
• Lancaster City CouncilflagshipStrategic or Co-development Partner · 1 January 2020Lead council partner for Eden Project North, working with Genecon on business case development and funding bid.
• Lancashire County CouncilflagshipStrategic or Co-development Partner · 1 January 2020Partner in Eden Project North consortium providing regional governance and funding alignment for the £100m Morecambe seafront development.
• Lancaster UniversityflagshipStrategic or Co-development Partner · 1 January 2020Academic partner in Eden Project North consortium, contributing research and knowledge exchange capabilities.
• Lancashire LEPflagshipStrategic or Co-development Partner · 1 January 2020Local Enterprise Partnership partner in Eden Project North consortium, providing economic development expertise and local business connections.
• ArcadiscoreStrategic or Co-development Partner · 1 April 2019Arcadis was part of the consultant team led by Genecon for the Sunderland Future High Streets Fund bid, contributing design and engineering expertise.
• Sanderson WeatherallcoreStrategic or Co-development Partner · 1 April 2019Part of the consultant team led by Genecon for the Sunderland Future High Streets Fund bid, providing property and valuation expertise.
• PS ResearchsupportingStrategic or Co-development PartnerResearch partner working with Genecon and Burnley Borough Council on Long-Term Plan for Towns development.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Lichfields: UK-focused planning, development economics and regeneration consultancy advising local authorities on town-centre, regeneration and place strategy — the closest like-for-like peer to Genecon in size, sector focus and public-sector client mix.

Broad incumbents

• WSP: Global professional services firm with a UK regeneration, property and economic-development practice that competes for the same combined-authority and council place-making mandates as Genecon, though as one of many service lines.
• Arup: Global engineering and advisory firm with deep UK cities, placemaking and economics advisory work for public sector clients — overlaps Genecon on town regeneration and infrastructure-linked regeneration strategies.
• Savills: Global real-estate advisor with a UK planning and economic-development team that supports local authorities on town-centre regeneration, viability and investment strategies, overlapping with Genecon's high-street and place-economics work.
• AtkinsRéalis: UK-headquartered engineering services and advisory firm (formerly Atkins) with a substantial local-authority advisory practice covering regeneration, planning and economic development that competes for similar mandates as Genecon.
• AECOM: Global infrastructure and place consultancy with substantial UK advisory work for local authorities, combined authorities and regeneration programmes — overlaps with Genecon on Green Book business cases and town-deal advisory, but at much greater scale and broader portfolio.
• JLL: Global real-estate and investment advisor with UK public-sector advisory work covering regeneration, place-making and town economics — directly comparable service mix though much larger and broader portfolio.
• Cushman & Wakefield: Global commercial real-estate services firm providing UK high-street, place and regeneration advisory to local authorities and developers, with material overlap on town-centre, footfall and investment strategy work.
• Mott MacDonald: Large UK-rooted global consultancy with established economic-development, regeneration and policy advisory practices serving UK government, combined authorities and local councils on levelling-up and place strategy.

Emerging players

• Centre for Cities: UK urban-economics research and policy think tank that produces the data and policy frameworks underpinning Levelling Up, Pride in Place and town-deal programmes — an adjacent not-for-profit that informs much of Genecon's evidence base and competes for thought-leadership visibility with UK public-sector decision makers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genecon-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genecon