TrustTwo

What TrustTwo does

TrustTwo operates as a UK-based direct lender in the non-prime consumer credit market, offering unsecured personal loans to borrowers who have struggled to obtain financing from traditional banks. The company offers loan amounts from £1,000 to £15,000 with repayment terms of 18 to 60 months, and serves customer segments including consumers with damaged or thin credit files, non-homeowners, and UK residents seeking fast turnaround on personal credit for purposes such as debt consolidation, home improvement, car purchases, weddings, and general personal expenses. Headquartered in Bourne End with operational presence tied to Everyday Lending Limited (registered in England & Wales, Company No. 5850869, FCA Firm Reference No. 724445), the business operates under FCA authorization and is a member of the Finance and Leasing Association.

The lending platform rests on three proprietary technology components: a soft-search credit check that performs eligibility assessment without impacting the applicant's credit file, an automated conditional decision engine that returns initial lending decisions in minutes, and E-Sign documentation capability that allows the loan to be completed fully online without a branch visit. Distribution is hybrid, combining a self-service online application portal with a nationwide UK physical branch network, and customer acquisition is driven by TV advertising, organic social presence on Facebook and LinkedIn, content marketing, and listings across multiple financial comparison platforms including Money Super Market, Credit Karma, Credability, Ocean Finance, and Everything Financial.

The business model is interest-income driven: TrustTwo charges interest on originated unsecured personal loans with published APRs ranging from 30.5% to 252.7% and a representative APR of 99.9%, with no application or upfront fees. As a direct lender rather than a broker, all yield is captured by the platform. Customer trust signals are material—Feefo rates the business at 4.9/5 across 3,702 verified reviews and the company holds the Feefo Platinum Trusted Service Award. The product surface is single-category: one core unsecured personal loan product, sliced by purpose (bad credit, debt consolidation, home improvement, car, wedding, unsecured, long-term, refused loans) and by amount tier (£1,000 to £15,000). No funding rounds, M&A, or new geographies are disclosed in the input material.

Name

TrustTwo

Legal name

Everyday Lending Limited

Website

https://trusttwo.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

TrustTwo is a UK-based FCA-authorized direct lender offering unsecured personal loans (£1,000–£15,000, 18–60 months) to consumers with less-than-perfect credit histories, distributed through online and nationwide branch channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Bourne End

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interest Income from Personal Loans: Evlo generates revenue through interest charged on unsecured personal loans. Loans range from £1,000 to £15,000 with terms of 18 to 60 months. Representative APR is 99.9% with rates ranging from 30.5% to 252.7% APR depending on customer circumstances. The company is a direct lender, not a broker, and does not charge application fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

TrustTwo offers customers market-leading guarantor loans. The company is a UK-based, privately held financial services firm founded in 2014, headquartered in Bourne End, with 51-100 employees. Its core commercial activity is the origination and servicing of guarantor loans to UK consumers.

Product overview

Evlo is a direct lender and brand of Everyday Lending Limited (established in 2006) that offers unsecured personal loans to UK residents. The single core product is Evlo Personal Loans, which provides loan amounts from £1,000 to £15,000 over terms of 18 to 60 months. The service emphasizes accessibility for customers with less-than-perfect credit and uses soft search technology for initial eligibility checks that do not impact credit scores.

Differentiator

Problem solved

Functional benefit

Products and services

• Guarantor Loans

Quantifiable outcome

• Conditional decision in minutes
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Money Super MarketminorGTM or Marketing PartnerListed on Money Super Market financial comparison platform where customers can compare Evlo loan products alongside other lenders.
• Credit KarmaminorGTM or Marketing PartnerListed on Credit Karma platform for credit comparison services, allowing potential customers to explore loan options.
• Credit ScoreminorGTM or Marketing PartnerPartner platform for credit score services where Evlo loans are listed.
• CredabilityminorGTM or Marketing PartnerCredit comparison platform partner listing Evlo loan products.
• Ocean FinanceminorGTM or Marketing PartnerFinancial services comparison platform partner.
• Everything FinancialminorGTM or Marketing PartnerFinancial comparison platform partner listing Evlo loan products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oakam: UK digital lender specializing in personal loans to borrowers with limited or poor credit history. Comparable product, customer segment, and FCA-regulated online direct-lender model.
• Amigo Holdings: UK lender historically focused on guarantor loans serving borrowers with poor credit. Direct overlap with the guarantor loan positioning indicated in TrustTwo's short description and the same non-prime target customer. (Note: Amigo has undergone significant regulatory and restructuring activity.)
• Moneybarn: UK specialist lender owned by Provident Financial providing vehicle finance and personal loans to non-prime customers. Comparable FCA-regulated direct-lender model targeting underbanked UK consumers.
• Everyday Loans: UK high-street-based unsecured personal loan provider targeting borrowers with poor credit. Very close comparable: same segment, FCA authorization, branch-based distribution, unsecured £1,000–£15,000 ticket size.
• 118 118 Money: UK consumer lender offering personal loans and credit cards to non-prime borrowers, with strong brand-led TV marketing and FCA authorization. Closely comparable business model and target segment.

Broad incumbents

• Zopa: UK challenger bank offering personal loans among other products. Competes for the upper end of Evlo's customer base (near-prime, rebuilding credit) with lower APRs and a broader product suite.
• Tandem Bank: UK digital challenger offering personal loans alongside savings and mortgages. Competes in the unsecured personal loan category and overlaps in serving credit-rebuilding borrowers.
• Provident Financial: Long-standing UK subprime consumer credit provider operating home credit and Vanquis branded personal loans/cards. Most directly comparable by customer segment (non-prime) and product set (unsecured personal credit); larger and more diversified than Evlo.

Emerging players

• Flux Funding: UK specialist lender offering personal loans to near-prime and credit-impaired borrowers via a digital application. Comparable product, ticket size, and customer profile to Evlo.
• Lendable: UK fintech providing personal loans via a near-instant online application with soft search. Comparable UX (conditional decisions in minutes, soft credit check) and overlap in the £1,000–£15,000 unsecured segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/evlouk
• LinkedInlinkedin.com/company/everyday-loans-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustTwo