What Trading.de does

Trading.de is a Cyprus-registered (Witzel Capital LTD., HE 423345) trading education and mentorship platform founded in 2021 by private trader Andre Witzel alongside coach Jia Tian Rong (JT). The company teaches a Price Action trading strategy through a structured 6-level curriculum, targeting aspiring and intermediate traders primarily in the DACH region (Germany, Austria, Switzerland), with online delivery enabling global reach. The core product is the Trading.de Ausbildung, a €249/month monthly-cancellable subscription that pairs each student with the same two named mentors for personal feedback, trade analysis, and adaptive tasks, supported by a free Telegram group, a paid Discord community, a free introductory course, a paper-trading simulator, and an annual research study. The Starterpaket, a lower-priced entry product, is sold through Digistore24 alongside the main subscription.

The business operates on a community-led, direct-to-consumer GTM motion: a free Telegram group and SEO-optimized educational content (strategies, broker reviews, market forecasts) generate top-of-funnel demand, which is converted through a free course and a multi-step application quiz into the paid coaching subscription. Auxiliary revenue includes a one-time Starterpaket, broker affiliate commissions from recommended partners (BlackBull Markets, Vantage Markets, AvaFutures), and offline events such as the Trading.de Live Event 2025 in Frankfurt. The technology stack is intentionally lightweight: no proprietary platform, with instruction delivered via Discord, text, and flexible video calls using standard charting tools (TradingView, MetaTrader); the brand claims 216+ active traders, a 4.9/5 Trustpilot rating, and four independent 'Beste Trading Ausbildung' media awards. The business is bootstrapped, founder-owned, and operates with 1-10 employees, with no institutional funding disclosed.

Name

Trading.de

Legal name

Witzel Capital LTD.

Website

https://trading.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Trading.de is a Cyprus-based trading education and mentorship platform that teaches Price Action trading strategies to aspiring and intermediate traders in the DACH region through a €249/month subscription with two named personal coaches, a 6-level curriculum, and community-based learning.

Ownership category

akta.pro rank

Product category

Trading Education and Mentorship

akta.pro primary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Trading education
• Trading mentorship
• Price action trading
• Forex daytrading
• Trading coaching

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Trading.de Ausbildung (Coaching Subscription): Monthly subscription coaching program at 249 EUR/month with no contract or minimum term. Customers can cancel monthly. Includes access to all learning videos, Discord channel, personal mentorship, trade feedback, and structured tasks. This is the primary revenue stream.
2. Trading.de Starterpaket: One-time purchase digital product providing foundational trading knowledge. Sold via Digistore24. Lower-priced entry product designed to allow prospects to evaluate the quality of teaching before committing to the monthly coaching program.
3. Payment Processing Services: Payments are managed by International Capital Reviews PTE. LTD. (Singapore), suggesting a B2B payment facilitation relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Trading.de sells a subscription-based trading education and personal mentorship program (Trading.de Ausbildung) priced at €249 per month with no contract and monthly cancellation. Customers receive a 6-level Price Action trading curriculum, trade feedback, and Discord community access from two named fixed mentors (Andre Witzel and Jia Tian Rong). The company also sells a one-time Starterpaket entry product via Digistore24 and offers a free introductory course, a paper-trading simulator, and a large free educational content library as a lead-generation funnel.

Product overview

Trading.de is a trading education and mentorship platform, not a unified SaaS product. Its core offering is the paid Trading.de Ausbildung (€249/month, monthly cancellable), which provides a level-based curriculum (Levels 1–6) with two fixed personal mentors, trade feedback, and community access. The Starterpaket serves as an entry-level paid alternative, while the free Kostenloser Trading Kurs and the Trading Simulator provide free evaluation and practice tools. The platform also offers a rich content library of strategies (ICT, Range, Position, Grid, Pullback, etc.), trading tools (calculators, charts, watchlist), webinars, seminars, and a Discord community — all integrated under the Trading.de brand, primarily serving traders in the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Trading.de Ausbildung A structured trading education and mentorship program led by two fixed mentors (Andre Witzel and Jia Tian Rong), offering personalized coaching, feedback on trades, a 6-level curriculum, and a 14-day return policy, priced at €249/month with no contractual binding. Targeted at aspiring and intermediate retail traders in the DACH region.
• Trading.de Starterpaket An entry-level package providing foundational trading knowledge for beginners, available via Digistore24, including Discord server access with detailed guidance. Functions as a stepping stone before committing to the full Ausbildung program.
• Kostenloser Trading Kurs (Free Trading Course) A free introductory trading course covering the first steps of the Trading.de strategy, designed to help prospective students evaluate the program before purchasing paid offerings.
• Trading Simulator A paper-trading tool allowing users to practice trading strategies with a €3,000 demo account before transitioning to live trading with real capital.
• Trading.de Webinare & Seminare Live webinars with real market examples and in-person seminars/offline workshops held by Andre Witzel and Jia Tian Rong, included as part of the Ausbildung program.
• Trading Tools (Rechner, Charts, Watchlist) A suite of free trading tools including profit/loss calculators, leverage calculator, margin calculator, CFD calculator, forex position calculator, money management calculator, pip calculator, hit rate calculator, compound interest calculator, stop-loss/take-profit calculator, trading watchlist, and trading journal.

Quantifiable outcome

• 50%+ of active participants begin real-money trading within 3–7 months after positive demo performance
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Digistore24minorChannel Partner/ Reseller/ DistributorDigistore24 serves as the digital product distribution platform and payment processor for Trading.de's paid products (Ausbildung and Starterpaket). It handles product delivery, payment collection, and refund processing for digital goods.
• BlackBull MarketsminorGTM or Marketing PartnerRecommended broker for students in the Trading.de program. BlackBull Markets offers 0.0 pips spreads, low commissions, direct ECN execution, and TradingView integration — aligned with Trading.de's trading strategy requirements. Trading.de receives referral traffic to BlackBull Markets through affiliate links.
• Vantage MarketsminorGTM or Marketing PartnerRecommended broker for Trading.de students alongside BlackBull Markets. Part of the broker recommendation ecosystem that supports the trading education program.
• AvaFuturesminorGTM or Marketing PartnerRecommended futures broker for Trading.de students. Recommended for students who want to trade futures with direct market spreads and low execution costs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Investopedia: Large-scale financial education publisher with broad investing/trading content, simulators, and a sizable SEO-driven audience. Direct competitor for top-of-funnel trader education traffic, though much broader and English-only.
• eToro: Multi-asset broker and social/copy-trading platform with a large built-in educational academy. Competes with Trading.de on the educational layer while also being one of the brokers Trading.de's content reviews cover.
• Pepperstone: Major broker with a comprehensive educational hub covering strategies, platform tutorials, and market analysis. Reviewed on Trading.de's broker comparison pages and competes for the same retail-trader mindshare in DACH.
• TradingView: Dominant charting and trading-ideas platform that Trading.de explicitly uses for chart analysis. Operates an extensive free education library and social community that overlaps with Trading.de's content and SEO surface.
• FXStreet: Established FX/CFD educational portal with news, analysis, and educational courses. Listed in Trading.de's press mentions and serves a comparable retail-trader audience with multilingual content.
• IG (IG Group): Global multi-asset broker with an extensive free trading academy (IG Academy). Operates at much larger scale but addresses the same self-directed trader education niche, including DACH-region German-language content.

Direct peers

• Babypips: A long-established online forex and trading education platform offering structured courses, a community forum, and beginner-to-advanced curriculum. Most direct functional analogue to Trading.de's educational offering, with a similarly community-driven, content-funneled model.
• Tradimo: European-headquartered (Germany/Switzerland origin) online trading education platform with structured video courses and a community. Closest geographic and language competitor to Trading.de in the DACH region.

Regional players

• Börsenmedien: Established German financial media and education company publishing trading books, newsletters, and events. Competes with Trading.de for the same DACH retail-trader attention via higher-credibility legacy media positioning.
• Heikin-Ashi Trader: German-language trading education brand/portal covering forex and CFD trading strategies. Closest regional content competitor to Trading.de for German-speaking search traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tradingpunktde
• Facebookfacebook.com/tradingdeofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trading.de