MOB - GoldenPass
MOB - GoldenPass is the consumer brand of Compagnie du chemin de fer Montreux Oberland bernois SA, a Swiss railway operator running the GoldenPass scenic line and regional branches in the Montreux-Bernese Oberland corridor, serving tourists and local commuters via direct online booking and stations.
- Company typePrivate
- Founded1883
- HeadquartersMontreux, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MOB - GoldenPass does
MOB - GoldenPass is the consumer-facing brand of Compagnie du chemin de fer Montreux Oberland bernois SA, a Swiss public limited company (S.A.) headquartered at Rue de la Gare 22 in Montreux. The company operates a passenger railway network in the Montreux Oberland Bernois region of Switzerland, anchored by the GoldenPass panoramic line connecting Montreux to the Bernese Oberland and Interlaken, alongside regional commuter branches. Its single core product is rail transportation services along these routes.
The business distributes tickets directly to consumers through its own digital channels and physical stations. The mob.ch website provides online reservations, customer accounts with newsletter opt-in, and trilingual (French, German, English) support; the site also surfaces a "Réserver" booking entry point. The company markets through the website, email newsletter, and organic social media, with content centered on route inspiration and "offres combinées" — combined travel packages that bundle rail travel with attractions and dining partners.
Revenue derives from passenger railway fares (transaction-based) and from these bundled travel packages. The primary customer segment is tourists and leisure travelers seeking scenic alpine journeys, while a secondary segment of local residents and commuters uses the network for daily transportation. There is no disclosed data on ownership structure, financial performance, AI/ML capabilities, patents, partnerships, or strategic transactions in the supplied material; the company appears to operate as a privately-held Swiss railway operator with no public listing or disclosed parent entity.
MOB - GoldenPass firmographics
Firmographics- Name
- MOB - GoldenPass
- Legal name
- Compagnie du chemin de fer Montreux Oberland bernois SA
- Website
- https://journey.mob.ch
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MOB - GoldenPass is the consumer brand of Compagnie du chemin de fer Montreux Oberland bernois SA, a Swiss railway operator running the GoldenPass scenic line and regional branches in the Montreux-Bernese Oberland corridor, serving tourists and local commuters via direct online booking and stations.
- Ownership category
- akta.pro rank
MOB - GoldenPass industry classification
Industry- Product category
- Passenger Rail Transportation
- NAICS
- Scenic and Sightseeing Transportation (487), Commuter Rail Systems (485112)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Commuter Rail Feeder & Branch Line Services (THAIACAG)
Keywords
Where MOB - GoldenPass is headquartered
LocationHeadquarters
- HQ city
- Montreux
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
MOB - GoldenPass business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Railway transportation services: MOB generates revenue through passenger railway services operating on the Montreux Oberland bernois network. The company sells tickets and reservations for train travel across its lines in the Swiss Alps region.
- Combined travel packages: The company offers combined travel packages that bundle multiple services, creating additional revenue streams from bundled offerings and potentially partnerships with attractions and dining establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard railway tickets and reservations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MOB - GoldenPass product offering
Product offeringCore offering
MOB - GoldenPass operates passenger rail transportation services on the Montreux Oberland bernois network in the Swiss Alps, with a focus on the GoldenPass scenic route connecting Montreux to Interlaken. The company sells individual tickets and reservations through an online booking platform and offers combined travel packages that bundle rail journeys with dining and tourist attractions. Service is delivered both to leisure travelers seeking scenic experiences and to local commuters in the Montreux Oberland bernois region.
Product overview
MOB - GoldenPass is a Swiss railway company (Compagnie du chemin de fer Montreux Oberland bernois SA) operating a single core offering: passenger rail transportation services across the GoldenPass scenic route and regional lines. The company provides booking services and combined travel offers, enabling passengers to discover and travel along their rail network. The product portfolio consists of the unified rail transportation service as the primary offering, with no discrete add-on modules or separate product lines identified in the available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- MOB - GoldenPass Rail Transportation Services
Companies that use MOB - GoldenPass
Customer profileSegments2 records
Ideal customer profiles2 records
MOB - GoldenPass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOB - GoldenPass partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
MOB - GoldenPass competitors and assessment
Company assessmentDirect peers
- Glacier Express (Matterhorn Gotthard Bahn / Rhaetian Railway): Operates the iconic Zermatt–St. Moritz panoramic train, the closest direct competitor to MOB's GoldenPass in Swiss scenic rail tourism. Same product (all-day scenic journey with onboard dining), same customer base (international tourists), same business model.
- Jungfraubahnen Holding AG: Operates the Jungfrau region rail network including the Jungfraujoch 'Top of Europe' cog railway. Comparable in offering premium alpine rail tourism experiences to international visitors in the Bernese Oberland — overlapping geography with MOB.
- Bernina Express (Rhaetian Railway / RhB): Another Swiss panoramic rail experience operated by RhB on the Tirano–St. Moritz/Davos line. Direct competitor for international tourists choosing among Switzerland's flagship scenic rail products.
- Matterhorn Gotthard Bahn (MGB): Swiss narrow-gauge railway operating the Zermatt–Disentis scenic corridor, joint operator of the Glacier Express. Direct competitor in Swiss alpine tourist rail with a similar commuter + tourist dual mandate.
- Flåm Railway (Flåmsbana): Norwegian scenic railway widely regarded as one of the world's top scenic train experiences. International analogue for GoldenPass's positioning as a flagship 'bucket-list' tourist rail product.
- Rocky Mountaineer: Canadian luxury scenic rail operator running multi-day rail journeys through the Canadian Rockies. Closest international analogue in business model (premium tourist-only rail with bundled dining and curated experiences).
- Brienz Rothorn Bahn (BRB): Swiss heritage steam cog railway in the Bernese Oberland, also serving the broader Bernese Oberland tourist market. Comparable in being a Swiss heritage/alpine tourist rail operator with overlapping catchments.
Emerging players
- Pilatus Railways (Pilatus Bahnen): Operates the world's steepest cog railway and aerial cableways near Lucerne. Comparable as a Swiss alpine tourist rail/cable attraction targeting the same international visitor segment, though a smaller-scale experience operator.
Broad incumbents
- Swiss Federal Railways (SBB CFF FFS): Switzerland's national rail operator and the broad incumbent in the same geography. MOB's network connects into the SBB system at Montreux and Interlaken, making SBB both a partner and an adjacent competitor for tourist rail itineraries.
- Rhaetian Railway (Rhätische Bahn / RhB): Larger Swiss regional railway operating the Graubünden network, including Bernina and Glacier Express services. Comparable in serving dual tourist/commuter functions in alpine Switzerland, but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MOB - GoldenPass social profiles
Digital presenceMOB - GoldenPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOB - GoldenPass leadership team
Management profileNumber of profiles
MOB - GoldenPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOB - GoldenPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOB - GoldenPass
What does MOB - GoldenPass do?
MOB - GoldenPass operates passenger rail transportation services on the Montreux Oberland bernois network in the Swiss Alps, with a focus on the GoldenPass scenic route connecting Montreux to Interlaken. The company sells individual tickets and reservations through an online booking platform and offers combined travel packages that bundle rail journeys with dining and tourist attractions. Service is delivered both to leisure travelers seeking scenic experiences and to local commuters in the Montreux Oberland bernois region.
Is MOB - GoldenPass a public or private company?
MOB - GoldenPass is a private company. It is classified as unknown and is currently operating.
When was MOB - GoldenPass founded?
MOB - GoldenPass was founded in 1883. It employs 101 to 250 people.
Where is MOB - GoldenPass based?
MOB - GoldenPass is headquartered in Montreux, Switzerland, in the Europe region.
How does MOB - GoldenPass make money?
Two revenue lines are on record. Railway transportation services are the primary driver. The others are combined travel packages.
Who are MOB - GoldenPass's main competitors?
Direct peers on record are Glacier Express (Matterhorn Gotthard Bahn / Rhaetian Railway), Jungfraubahnen Holding AG, Bernina Express (Rhaetian Railway / RhB), Matterhorn Gotthard Bahn (MGB), Flåm Railway (Flåmsbana), Rocky Mountaineer and Brienz Rothorn Bahn (BRB). Pilatus Railways (Pilatus Bahnen) is listed as an emerging player. Broad incumbents are Swiss Federal Railways (SBB CFF FFS) and Rhaetian Railway (Rhätische Bahn / RhB).
Does MOB - GoldenPass have an API?
No public API is recorded for MOB - GoldenPass.
What industry is MOB - GoldenPass in?
MOB - GoldenPass's product category is Passenger Rail Transportation. Its primary akta.pro industry code is THAIACAG, Commuter Rail Feeder & Branch Line Services. Its NAICS code is 487 and its SIC code is 4100.