What Morrison Low does

Morrison Low Advisory is a private, employee-owned management consulting firm specialising in public sector advisory services across Australasia. Founded in 1999 and headquartered in Auckland, the firm operates from three offices — Auckland, Wellington and Sydney — and serves central, state and local government clients in New Zealand, Australia and internationally. The firm is structured under a Morrison Low Holdings entity, with more than half of its approximately 38-strong team holding shares in the business. Leadership comprises a Managing Director (Dan Bonifant), a board chaired by Kevin Best with independent directors, regional directors for NZ and Australia, plus directors, associate directors, senior consultants and consultants across the three offices.

The firm delivers seven integrated service lines: Asset Management; Policy, Strategy, Regulation and Evaluation; Operational and Service Improvement; Procurement; Finance and Economics; Strategic Advisory; and Organisational Design and Delivery. These offerings cover the full public-sector value chain — from regulatory framework design and asset management planning through procurement and economic analysis to organisational restructuring — and are designed to be delivered in combination rather than as standalone products. The underlying delivery model is bespoke human advisory work; no proprietary technology platform, AI product, or software offering is publicly disclosed, and technology is described as "not publicly disclosed." Distribution is direct, relationship-led and referral-based within government procurement frameworks, with LinkedIn as the only material marketing channel.

The revenue model is professional services fees on custom engagements, with no publicly disclosed pricing. Geographic coverage is concentrated in NZ and Australia, though the firm claims international reach. The firm has no external funding, no disclosed M&A, and no public revenue figures. Strategic positioning emphasises depth of public-sector expertise, partnership ethos with clients, and the stability afforded by broad-based employee ownership.

Name

Morrison Low

Legal name

Morrison Low Advisory

Website

https://morrisonlow.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrison Low Advisory is an Australasian employee-owned management consulting firm providing asset management, procurement, strategic, regulatory and financial advisory services to central, state and local government clients across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Public Sector Management Consulting

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Services (8741)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Public sector consulting
• Asset management advisory
• Government procurement advisory
• Public sector financial consulting
• Organisational design consulting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory Services: Professional advisory services provided to government and public sector organisations across multiple sectors including infrastructure, facilities, waste, water, housing, transport and governance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Morrison Low Advisory is a public sector consulting firm that provides management consulting services to government and public organisations across Australasia. Its core offerings span asset management advisory, policy/strategy/regulation/evaluation, operational and service improvement, procurement advisory, finance and economics, strategic advisory, and organisational design and delivery, delivered through a multidisciplinary team of consultants and directors.

Product overview

Morrison Low Advisory is a public sector consulting firm offering a unified portfolio of advisory services rather than a software product platform. The firm's offerings encompass seven core service areas: Asset Management, Policy/Strategy/Regulation/Evaluation, Operational and Service Improvement, Procurement, Finance and Economics, Strategic Advisory, and Organisational Design and Delivery. These services are delivered through a multidisciplinary team and are designed to work together to provide comprehensive advisory support to government and public organisations across Australasia.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Management
• Policy, Strategy, Regulation and Evaluation
• Operational and Service Improvement
• Procurement
• Finance and Economics
• Strategic Advisory
• Organisational Design and Delivery

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Diversity WorksminorOthersMorrison Low Advisory is a member of Diversity Works New Zealand and has an active Diversity Committee with representation from each office.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AECOM: AECOM provides infrastructure, asset management and advisory services to government clients across Australasia, with overlap into Morrison Low's Asset Management and infrastructure-adjacent service lines. Operates at much larger global scale.
• KPMG (Australia / New Zealand): KPMG AU/NZ provides advisory services to federal, state and local government clients, including procurement, finance and operational improvement. Comparable to Morrison Low on procurement and finance advisory but with global scale.
• Deloitte (Australia / New Zealand): Deloitte AU/NZ operates a sizeable public sector practice spanning consulting, financial advisory and risk services. Comparable to Morrison Low as a competitor for the same government clients but with vastly larger scale and broader portfolio.
• PwC (Australia / New Zealand): PwC AU/NZ runs an established government and public sector advisory business covering strategy, operations and financial management. Comparable service overlap with Morrison Low but at materially larger scale and global brand reach.
• EY (Australia / New Zealand): EY AU/NZ operates a Government & Public Sector practice covering strategy, transformation and financial advisory. Comparable to Morrison Low on public sector strategy and operations advisory at significantly larger scale.

Direct peers

• Nous Group: Nous Group is an Australasian-based management consultancy specialising in public sector, public policy and organisational transformation work. It is the closest direct competitor to Morrison Low in terms of geography, sector focus and service-line breadth.
• Castalia Advisors: Castalia is a global economic and financial advisory firm with a strong Australasian public sector practice, advising governments on infrastructure, regulation and finance strategy. Overlaps materially with Morrison Low's Finance & Economics and Strategic Advisory service lines.
• Marsden Jacob Associates: Marsden Jacob is an Australian economic and public policy consultancy advising government and regulated clients on water, waste, infrastructure and natural resources. Comparable to Morrison Low on infrastructure-adjacent public sector advisory and Australasian geographic focus.
• Allen + Clarke: Allen + Clarke is a Wellington-based policy, regulatory and public sector advisory firm. It is highly comparable to Morrison Low as a mid-sized NZ-headquartered consultancy focused on government clients across policy, evaluation and operational reviews.
• Sapere Research Group: Sapere is a New Zealand-based public policy and economics advisory firm serving government and regulatory clients. Comparable to Morrison Low on public sector focus, financial/economic analysis capability and NZ-headquartered mid-size scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/morrison-low
• Xx.com/morrison_low

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrison Low