Midwives Association of British Columbia

What Midwives Association of British Columbia does

The Midwives Association of British Columbia (MABC) is a nonprofit professional association representing registered midwives across British Columbia, founded in 1998 when midwifery was designated a regulated health profession under the BC Health Professions Act. It is the recognized collective voice of the province's practicing midwives — numbering roughly 300 in recent years (up from 29 at founding) — and publishes the cumulative figures of 91,000+ midwife-assisted births and an estimated $145M in healthcare savings (2018).

MABC's core products and services span membership administration, professional development (including the MESP course offering), advocacy, Indigenous reconciliation initiatives, and the recently launched Home Birth Supply Program (online portal, operational from November 2024) that uses a partnership with the Provincial Distribution Center to centralize supply ordering for home and birth-center practice. Its technology footprint is conventional nonprofit infrastructure — an Exware association management system, a member portal, and standard payment processing — with no disclosed AI or advanced data capabilities.

MABC's business model combines individual member dues (functionally mandatory for practicing midwives), malpractice insurance administration for members, course fees, and flow-through arrangements associated with the multi-year Midwifery Service Agreement it negotiates with the BC Ministry of Health. Operational relationships extend to UBC's Midwifery Program, Perinatal Services BC, the BC College of Nurses and Midwives, all regional Health Authorities, and the First Nations Health Authority, anchoring its role in training, regulation, and care delivery.

Name

Midwives Association of British Columbia

Legal name

Midwives Association of British Columbia

Website

https://bcmidwives.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Midwives Association of British Columbia is a nonprofit professional association representing roughly 300 registered midwives in BC, founded in 1998. It negotiates the provincial Midwifery Service Agreement, delivers member services, professional development, the Home Birth Supply Program, and reconciliation initiatives.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Professional association services
• Midwifery membership support
• Professional liability insurance
• Continuing midwifery education
• Healthcare advocacy services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funded Midwifery Services: Midwives practice as independent contractors and bill the BC Ministry of Health for services provided under the Midwifery Service Agreement. The fee structure is negotiated through MABC on behalf of all midwives in BC using a fee-for-service model. Clients with BC Personal Health Numbers receive care at no additional cost.
2. Membership Dues: Annual membership dues paid by registered midwives to maintain MABC membership. Includes malpractice insurance fees processed through online payment system.
3. MESP Course Fees: Fees collected for Midwives Emergency Skills Program (MESP) workshops and recertification courses for continuing midwifery education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MABC is a nonprofit professional association that provides registered midwives in British Columbia with membership registration, advocacy, professional development, group benefits, malpractice protection, grants, and supply programs (including the Home Birth Supply Program). It negotiates the Midwifery Service Agreement with the BC Ministry of Health on behalf of all BC midwives and operates the public-facing Find a Midwife directory connecting expectant families with practicing midwives across the province.

Product overview

MABC operates a membership-based association platform centered around the MABC Membership Portal, which provides registered midwives in British Columbia with access to membership management, professional development, grants, benefits, and clinical resources. The product suite includes the Find a Midwife public directory, the Midwives Emergency Skills Program (MESP) for continuing education, the BC Midwives Podcast, and the Home Birth Supply Program for provincial resource distribution. Supporting modules cover grant programs (rural support, indigenous reconciliation, educational stipend), health benefits (life, disability, dental, health), business tools (liability insurance, WorkSafeBC), and clinical practice support (guidelines, reference apps). The platform processes payments through Moneris and is powered by Exware Association Management.

Differentiator

Problem solved

Functional benefit

Products and services

• MABC Membership Annual membership for registered midwives in British Columbia, providing access to the Member Portal, professional development, advocacy, grants, supply programs, and collective bargaining representation with the BC Ministry of Health.
• Midwives Protection Program (MPP) Malpractice insurance coverage and risk management support for member midwives, billed on a quarterly basis through the membership portal in compliance with non-refundable, non-pro-rated terms.
• Midwives Emergency Skills Program (MESP) Continuing education workshop program for midwives, including emergency skills training, recertification courses, facilitator-led workshops, and participant assessments.
• Home Birth Supply Program Provincial program providing midwives with equipment, medications, and sterilization services for home births, accessed via a centralized online ordering portal in partnership with the Provincial Distribution Center (PDC) Pharmacy for temperature-regulated shipping and inventory management.
• Health Benefits Group Plan Group benefits package for members and their families, including life insurance, critical illness insurance, short-term and long-term disability coverage, extended health care and dental, employee and family assistance program, second medical opinion services, parental leave benefits, and GRSP matching contributions.
• Midwifery Service Agreement Negotiation and Administration Collective bargaining service in which MABC negotiates fee structures and reimbursement schedules on behalf of all BC midwives with the BC Ministry of Health, establishing the fee-for-service payment terms that allow member midwives to bill MSP for services rendered.

Quantifiable outcome

• Lower C-section rates for clients under midwifery care
• +3 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Provincial Distribution Center (PDC)coreStrategic or Co-development Partner · 18 November 2024PDC Pharmacy manages distribution of medications and medical supplies for the Home Birth Supply Program. Provides temperature-regulated shipping, inventory management, and quality control for supplies including oxygen tanks, sterilization equipment, and medications used in home births.
• University of British Columbia Midwifery ProgramcoreStrategic or Co-development Partner · 18 November 2024HBSP partnered with UBC Midwifery Program so student midwives can be trained using equipment and supplies used in practice. UBC CPD also offers Midwifery Best Practices in Materials Management course with HBSP orientation module for new midwives.
• Perinatal Services BCcoreStrategic or Co-development PartnerCollaboration on Home Birth Supply Program ensuring supplies meet healthcare standards. MABC works with Perinatal Services BC to equip midwives with PPE and sanitizing supplies during COVID-19 pandemic.
• BC College of Nurses and Midwives (CMBC)coreStrategic or Co-development PartnerCMBC regulates the practice of midwifery in BC with mandate for public protection. Sets and maintains standards and assesses midwives for registration. Entry to practice requires university degree in midwifery or equivalent.
• BC Health AuthoritiescoreStrategic or Co-development PartnerMidwives work with health authorities across BC to provide maternity services. Must obtain hospital privileges through health authority partnerships. Rural Support Program facilitates new midwifery practices in partnership with government.
• First Nations Health Authority (FNHA)coreStrategic or Co-development PartnerMABC supports Indigenous Midwifery through Indigenous Midwives Council of BC, Indigenous Cultural Safety Training, and Indigenous Reconciliation Grant Payment Program. FNHA midwives provide traditional birthing services including through Kwakwaka'wakw Maternal & Child Health Program.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bcmidwives
• YouTubebcmidwives.com/cgi/page.cgi/Podcasts.html
• LinkedInlinkedin.com/company/bcmidwives
• Facebookfacebook.com/bcmidwives

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwives Association of British Columbia