Daiichi Shoji

What Daiichi Shoji does

Daiichi Shoji Co., Ltd. (\u7b2c\u4e00\u5546\u4e8b\u682a\u5f0f\u4f1a\u793e) is a privately held, family-controlled building services company headquartered in Morioka, Iwate Prefecture, Japan, founded in 1961 as the first building maintenance operator in the prefecture. The company operates across four vertical business lines: (1) building maintenance, including janitorial, security, pest control, waste collection, and building-systems operation for offices, hotels, hospitals, schools, commercial complexes, and residential properties; (2) designated management and PFI operation of public facilities (Iwate Prefectural Hall, Yahapark community exchange center, Misenami-minami Community Center, Kitagin Ballpark) for prefectural and municipal governments; (3) elderly care and welfare services through the Yachidamonoie brand of nursing homes, group homes, service-attached senior housing, and small-scale multi-functional care, complemented by welfare equipment rental/sales and home modifications under the Ladies Eye brand and the Yachidamoen nursery brand; and (4) ancillary services including real estate brokerage, freon recovery, paper recycling, secondhand goods, cleaning supplies, and worker dispatch.

The business operates on a service-contract model in which revenue is generated primarily from recurring monthly or per-engagement fees paid by corporate facility owners, government entities, care-facility residents (rent + management + meals + service fees totaling roughly \u00a5102,000-\u00a5147,000/month per resident across the Yachidamonoie facilities), household customers (Ladies Eye unit-priced life support services such as grass cutting at \u00a5500/tan, tree pruning \u00a51,000-\u00a58,000, bee nest removal \u00a55,000-\u00a520,000+), and government contracts. The company has 791 employees (as of March 2026) distributed across cleaning (47.2%), security (25.6%), care/childcare (17.2%), facility management (5.0%), designated management (3.4%), and other/indirect roles; geographic operations are entirely within Iwate Prefecture, anchored by Morioka plus Miyako/Sanriku and Oshu offices.

A key structural differentiator is the company's co-located "integrated elderly care and nursery" (\u8001\u4fdd\u4e00\u4f53\u578b) facility model at Kagano and Yamagishi, where Yachidamonoie care homes and Yachidamoen nurseries share premises and staff to enable inter-generational programming, supported by the company's on-site Yachidamoen childcare for employees. Go-to-market is sales-led and direct, executed via phone (main line 019-651-3241) and a website inquiry form, with marketing limited to corporate website content, Instagram/Facebook/X social profiles, and participation in Iwate regional job fairs. There is no software product, no digital self-serve channel, and no disclosed AI/ML capability. The company derives competitive advantage from a broad statutory license stack, 60+ years of regional brand recognition, labor-retention metrics (72.6% new-graduate retention; 100% parental leave utilization), and a diversified, recurring-revenue service mix that produces a stable, low-volatility revenue base tied to the demographics and public-sector spending of Iwate Prefecture.

Name

Daiichi Shoji

Legal name

第一商事株式会社

Website

https://dai-ichi.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Daiichi Shoji is a privately held Morioka-based building services and elderly care operator in Iwate Prefecture, Japan, providing janitorial, security, designated public facility management, nursing homes, childcare, and welfare equipment services across the prefecture through its 791-employee workforce and four business lines.

Ownership category

akta.pro rank

Product category

Building Maintenance Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Facilities Support Management Services (8744), Services-Nursing & Personal Care Facilities (8050), Sanitary Services (4950)

akta.pro primary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

akta.pro secondary industries

Hard Services (MEP/HVAC, Electrical, Plumbing) (BPABAAAA), Refrigeration Systems Maintenance (Commercial/Industrial) (BPABACAI)

Keywords

• Building maintenance services
• Facility management services
• Elderly care services
• Designated manager PFI
• Welfare equipment rental

Headquarters

HQ city

Morioka-shi

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Building Maintenance Services: Cleaning, facility management, security, pest control, and equipment operation services provided to office buildings, hotels, hospitals, commercial facilities, schools, and residential properties. Revenue is service-contract-based, typically recurring engagements.
2. Designated Management / PFI Public Facility Operations: Operating public facilities under designated manager and PFI arrangements with local governments. Includes Iwate Public Hall, Yahapark community center, Mimae Minami Community Hall, and Kitagin Ballpark. Revenue derived from government contracts.
3. Elderly Care and Welfare Services: Nursing homes (yachidamonoie facilities), small-scale multi-functional care homes, group homes, service-attached senior housing, welfare equipment rental/sales, home modifications, and childcare services. Revenue from care fees, equipment rentals, and facility occupancy charges.
4. Other Services: Real estate (brokerage and management), Freon gas recovery, secondhand goods, paper recycling, cleaning supplies and equipment sales, and worker dispatch (temporary staffing) services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Daiichi Shoji provides integrated facility services centered on building maintenance (cleaning, security, HVAC/equipment operation, pest control, and waste collection) for offices, hotels, hospitals, schools, commercial facilities, and public buildings across Iwate Prefecture. Building on this foundation, the company operates public facilities under the Designated Manager and PFI system, runs elderly care facilities (Yachidamonoie) and integrated care-and-nursery sites (Yachidamoen), and offers welfare equipment rental and life-support services through its Ladies Eye division.

Differentiator

Problem solved

Functional benefit

Brands

• やちだもの家: Elderly care service facilities providing housing for seniors, including residential care homes, small-scale multi-functional homes, and group homes in Morioka, Iwate.
• やちだも園
• レディーズ・アイ
• クリーンぼうや
• だもじい

Products and services

• Building Maintenance Business (ビルメンテナンス事業) Comprehensive building maintenance including cleaning (floors, walls, windows, restrooms), HVAC/equipment operation and maintenance, waste collection, security services, pest control, and residential and commercial cleaning. Targets offices, hotels, hospitals, schools, commercial facilities, and apartments.
• Designated Manager / PFI Public Facility Operations (指定管理者事業・PFI事業) Operates civic and public facilities under Japan's Designated Manager and PFI frameworks, including Iwate Prefectural Hall, Yahapark community activity center in Yahaba Town, Mimae-minami Community Center in Morioka, and Kitagin Ballpark (Iwate Morioka Ballpark). Includes facility-specific programming, cultural events, and community engagement.
• Yachidamonoie Elderly Care Facilities (やちだもの家) Elderly care facilities offering residential-type paid nursing homes (Kakano with 20 rooms and Tsutsujigaoka with 12 rooms), service-attached senior housing (Aoyama-ekimae, 13 rooms), small-scale multi-functional satellite home (Kakano satellite), and group homes for dementia (Yamagishi, 18 rooms). Integrated with Yachidamoen nursery at Kakano and Yamagishi under the company's 老保一体型 (elderly-care + nursery) co-located model.
• Yachidamoen Nursery Schools (やちだも園) Nursery schools for children aged 0–2 years (capacity 10 each) co-located with Yachidamonoie Kakano and Group Home Yachidamonoie Yamagishi as integrated 老保一体型 (elderly-care + nursery) facilities. Also accepts temporary childcare at hourly unit prices (¥700/hour for 0-year-olds, ¥600/hour for 1–2, ¥300/hour for 3+), plus meal/snack charges of ¥350/day.
• Ladies Eye Welfare Equipment & Home Modification (レディーズ・アイ) Welfare equipment rental, sales, and home modification services for elderly care — including wheelchairs, beds, handrails, slopes, walkers, and mobility lifts — provided through Morioka (019-651-0121) and Sanriku (0193-63-8151) offices. Designed from a caregiver's perspective. Includes life support services (grass cutting, tree pruning, pest control, cleaning, moves) under the Yachidamo Life Support Center.
• Other Services (その他の事業) Additional services including real estate brokerage and management, Freon gas recovery (First-Class Freon Recovery Operator registration), secondhand goods dealing, paper recycling, cleaning supplies and equipment sales, and labor dispatch (worker dispatching permit 派03-300085).

Quantifiable outcome

• New graduate retention rate: 72.6% (5-year average)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves22 records

Expansion highlights6 records

Direct peers

• Tokyu Community Corp: Tokyu Fudosan subsidiary providing building management, cleaning, security, and facility operation services for office buildings, commercial facilities, and residential properties - directly comparable operating model to Daiichi Shoji.
• Sompo Care Inc. One of Japan's largest senior care operators providing nursing homes, group homes, in-home care, and welfare equipment - comparable to Daiichi Shoji's care/welfare service portfolio.
• Benesse Style Care Co., Ltd. Major operator of senior care facilities including assisted living and residential nursing homes - directly comparable to Daiichi Shoji's Yachidamonoie brand of paid nursing homes and service-attached senior housing.
• Nippon Building Maintenance Co., Ltd. (NBM): Japan's largest building maintenance company offering cleaning, security, facility management, and environmental services across commercial and public buildings - directly comparable to Daiichi Shoji's building maintenance business at much larger national scale.
• Aeon Delight Co., Ltd. Facility management company providing cleaning, security, building maintenance, and construction services for commercial facilities - operates a comparable integrated facility services model to Daiichi Shoji's building maintenance arm.
• JR East Building Co., Ltd. Building management company affiliated with JR East Group, providing facility operation, cleaning, security, and maintenance services for railway stations, commercial buildings, and offices - comparable peer in building/facility management.
• Activo Corporation: Japanese building maintenance company focused on cleaning and facility services for commercial buildings - closely comparable to Daiichi Shoji's core cleaning and building maintenance operations.
• Nichii Gakkan Co., Ltd. Major welfare services company operating nursing homes, daycare, home care, and welfare equipment across Japan - directly comparable to Daiichi Shoji's Yachidamonoie care facilities and Ladies Eye welfare equipment segment.

Broad incumbents

• Secom Co., Ltd. Leading Japanese security company providing on-site security, electronic security, and related building services - comparable peer for the security and facility management portion of Daiichi Shoji's business.
• ALSOK (Sohgo Security Services): Japan's largest security services provider offering guard services, electronic security, and broader building services; overlaps directly with Daiichi Shoji's licensed security business at much larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daiichi3241
• Facebookfacebook.com/people/%E7%AC%AC%E4%B8%80%E5%95%86%E4%BA%8B%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/100063544652436
• Instagraminstagram.com/daiichishoji

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daiichi Shoji