What Hager & Werken does

Hager & Werken is a German specialty dental products manufacturer and distributor founded in 1946 and headquartered in Duisburg, operating as a fourth-generation family-owned GmbH & Co. KG. The company serves two primary professional segments: dentists, with prophylaxis equipment, impression and restoration materials, and practice supplies; and dental technicians, with laboratory consumables including model resins (Mirapont), varnishes (Vernax), wetting agents, polishing materials, and CAD/CAM-related products (Proto-Cam Smart). Its capital equipment offerings include Cavitron ultrasonic scalers (distribution rights acquired from Dentsply in 2006) and Bambach ergonomic saddle seats (acquired 2018), complemented by the consumer-oriented miradent oral care line.

The company's technology base centers on medical device manufacturing certified under EN ISO 13485 with CE marking under MDR and MDD frameworks, producing both durable equipment (e.g., Cavitron 300 ultrasonic scalers) and high-volume consumables (impression materials, prophylaxis pastes, mixing bowls, applicators, anesthetics including The Wand STA). It maintains a field sales organization with regional and field sales managers covering the German market, and operates wholly-owned subsidiaries in Poland, Asia, Russia/Eurasia, and Australia, alongside dedicated divisions Hager Pharma (pharmaceutical distribution) and HBI Health & Beauty International (mass-market retail channel).

The business model is primarily B2B distribution of physical dental products through specialized dental dealers in Germany and international distributors worldwide, with no subscription or recurring service component disclosed. Pricing is not publicly displayed and customers must contact the company directly for quotes. Revenue is generated through one-time equipment sales and consumable replenishment across a fragmented base of dental practices and laboratories, with the diversified subsidiary network reducing dependence on any single geographic market.

Name

Hager & Werken

Legal name

Hager & Werken GmbH & Co. KG

Website

https://hagerwerken.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Hager & Werken is a German specialty dental products manufacturer and distributor founded in 1946, supplying dental equipment (Cavitron scalers, Bambach seats) and consumables (impression materials, prophylaxis pastes, model resins) to dental practices and laboratories across Europe, Asia, Australia, and the Americas through subsidiaries and dealer networks.

Ownership category

akta.pro rank

Product category

Dental Supplies and Equipment

NAICS

Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Soap and Cleaning Compound Manufacturing (32561)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental supplies
• Dental consumables
• Prophylaxis equipment
• Dental laboratory products
• Impression materials

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Equipment Sales: Sale of dental equipment including Cavitron ultrasonic scalers, articulators, dental carts, and diagnostic devices for dental practices and laboratories.
2. Dental Consumables: Broad portfolio of consumable products including impression materials, prophylaxis pastes, polishing materials, dental care products (miradent brand), restoration materials, and laboratory supplies.
3. Laboratory Supplies: Specialized products for dental technicians including model resins (Mirapont), varnishes (Vernax), wetting agents, grinding and polishing materials, and artikulators.
4. Protective Equipment: Safety and hygiene products including protective eyewear, face shields (Proto-Cam Smart), disinfection products, and practice hygiene solutions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hager & Werken manufactures and distributes specialty dental products for dental practices and laboratories, including prophylaxis devices (such as the Cavitron ultrasonic scaler), impression materials, bite registration products, laboratory consumables, and oral care items. The company sells its own branded product lines (Miratray, Miragel, Flexitime, Alganol, Dry Tips, VivaStyle, etc.) primarily through dental dealers and direct field sales.

Product overview

Hager & Werken is a German dental products company founded in 1946, offering a comprehensive portfolio of dental supplies organized into two main categories: Dentist Products (Zahnarzt Produkte) and Lab Products (Zahntechniker Produkte). The Dentist Products range includes impression materials, prophylaxis equipment, surgical tools, patient service products, practice supplies, and protective equipment across 16 subcategories. Key sub-brands include miradent (oral care products including toothbrushes, toothpastes, and children's dental care) and Bambach (ergonomic saddle seats, acquired in 2018). Notable products include the Cavitron 300 ultrasonic scaler (acquired from Dentsply in 2006), Mira-Clin hap polishing paste with hydroxylapatite, Miratray 3-in-1 impression trays, and various protective equipment. The Lab Products segment serves dental technicians with model resins (Mirapont system), varnishes (Vernax series), wetting and isolating agents (Mirapor, Mirawet, Dipol), grinding/polishing materials (Corund SC), and mixing equipment. The company also distributes The Wand STA single-tooth anesthesia system and offers various infection control and hygiene products. With over 75 years of history, Hager & Werken maintains global distribution through subsidiaries in Poland, Asia, Russia, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• miradent: Oral care product line including toothbrushes, toothpastes, prophylactic pastes, tongue cleaners, and related dental hygiene products for professional and consumer use.

Products and services

• Cavitron Ultrasonic Scaler

Quantifiable outcome

• Nearly 200,000 ATOMIC articulators sold worldwide since launch
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BambachcoreTechnology or Integration · 1 August 2018Hager & Werken acquired worldwide production and distribution rights for Bambach Saddle Seats in August 2018. The Bambach product line includes saddle seats, armrests, backrests, and accessories for dental practices promoting ergonomic posture.
• Dentsply SironacoreChannel Partner/ Reseller/ Distributor · 1 January 2006Hager & Werken acquired the Cavitron distribution rights from Dentsply in 2006, becoming the distributor for Cavitron ultrasonic scalers including the Cavitron 300 in German and European markets. In 2002, Hager & Werken also acquired the veneering ceramic CARAT and base materials BIOPAQUE and BIOPAQUE UNO from Dentsply USA.
• KurarayminorChannel Partner/ Reseller/ Distributor · 1 January 1984Hager & Werken was among the first to offer the CLEARFIL Bond System from Kuraray Japan in Germany in 1984. Later in 1991, Hager & Werken introduced Kuraray's PANAVIA bonding cement in Germany.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Emerging players

• Detax: German dental silicone and impression materials manufacturer. Comparable as a German Mittelstand specialty dental materials company serving overlapping dental practice and lab segments.

Direct peers

• Dentsply Sirona: World's largest professional dental products and technologies company, with whom H&W has a long-standing licensing/acquisition history (Cavitron distribution rights, CARAT/BIOPAQUE acquired in 2002). Directly competes in dental equipment, consumables, and laboratory supplies globally.
• Ivoclar Vivadent: Liechtenstein-headquartered dental products manufacturer with strong presence in prosthetics, restorative materials, and laboratory equipment. Comparable scope of dental laboratory and practice consumables.
• Kuraray Noritake Dental: Japanese manufacturer of dental bonding agents, composites, and ceramics (PANAVIA, CLEARFIL — brands that H&W historically distributed in Germany). Directly comparable materials portfolio.
• Ultradent Products: US-based dental manufacturer with broad portfolio across preventive, restorative, endodontic, and whitening categories. Comparable mid-sized dental CPG specialist with proprietary brands.
• VOCO: German family-owned dental materials manufacturer specializing in restoratives, prophylaxis, and indirect restoration products. Highly comparable Mittelstand dental CPG company based in Germany with overlapping product categories.
• DMG Dental: German dental manufacturer offering restoratives, impression materials, and preventive products. Comparable as a German-headquartered dental CPG company serving dentists and labs with overlapping consumable categories.
• Coltène: Swiss dental specialist offering endodontics, restoration, and laboratory products. Comparable as a mid-sized specialty dental company with broad consumable portfolio and global dealer distribution.

Broad incumbents

• Patterson Companies: US-based dental and animal health supply distributor offering products and equipment to dental practices. Overlaps with H&W's wholesale-distribution model at a much larger scale.
• Henry Schein: Largest dental supply distributor globally offering 300,000+ SKUs across consumables and equipment. Comparable as a channel partner/dealer, though much larger and broader in scope than H&W's manufacturer-distributor model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hagerundwerken

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hager & Werken