Noa

What Noa does

NOA Nemzetközi Kereskedelmi és Előállító Korlátolt Felelősségű Társaság (trading as NOA) is a privately held, 100% Hungarian-owned automotive interior components manufacturer headquartered in Marcali, Hungary. Founded in 1995 in Budapest as an international trading company and pivoted to contract manufacturing in 1997, the company today produces a comprehensive range of interior cabin and cargo-space components — including headrests, map pockets, seat backs and covers, armrests, interior door and pillar coverings, dashboard components, trunk floor coverings, Kartentasche luggage accessories, and grab handles — for leading European and Korean automotive OEMs.

Its underlying technology combines high-precision industrial equipment (hydraulic standing bridge cutting machines GA.2000.3/2200.1250, laminating devices, cylindrical adhesive applicators, and industrial sewing machines) with traditional handcraft expertise, all operating under VDA (Verband der Automobilindustrie) and DIN quality standards. This hybrid enables production of both large-series and small-batch handcrafted parts, and supports lightweight structure construction for CO2 emission reduction. NOA also offers prototype development and early-stage product planning involvement, positioning itself as a research and development partner for manufacturing technology rather than a pure contract manufacturer.

NOA generates revenue through B2B hardware sales under custom quotations tied to specific vehicle programs, delivered on a just-in-time basis directly to OEMs (Mercedes-Benz, BMW, Hyundai, Land Rover, Volvo) and Tier 1 system suppliers (Borgers). Its go-to-market is enterprise field sales with long-tenured program relationships, primarily to the German automotive corridor. The company owns its production property debt-free at the Puskás Tivadar utca industrial area in Marcali and has funded capacity expansion primarily through retained earnings and Hungarian government development grants (GINOP and DDOP), with cumulative grant support exceeding 193 million HUF.

Name

Noa

Legal name

NOA Nemzetközi Kereskedelmi és Előállító Korlátolt Felelősségű Társaság

Website

https://noa.hu

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

NOA is a privately held Hungarian automotive interior components manufacturer producing headrests, seat covers, trunk systems, armrests, and handles on a just-in-time basis for European OEMs including Mercedes-Benz, BMW, Hyundai, Land Rover, and Volvo.

Ownership category

akta.pro rank

Product category

Automotive Interior Components Manufacturing

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYIMACAKAB

Automotive Interior Trim & Cockpit Components Manufacturing (Dash/Console/Door Panels/Headliners)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Interior & Exterior Components Manufacturing (Seats/Trim/Glazing)

SECONDARYIMACAKAJ

Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Interior & Exterior Components Manufacturing (Seats/Trim/Glazing)

SECONDARYIMACAAAM

Passenger Vehicle Interior Systems Manufacturing (ICE)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Passenger Vehicle Manufacturing (ICE)

Keywords

• Automotive interior components
• Contract manufacturing services
• Just-in-time supply
• Lightweight structures
• OEM Tier 1 supplier

Headquarters

HQ city

Marcali

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Automotive Component Manufacturing: Manufacturing and supplying automotive interior components including headrests, seat covers, map pockets, door/pillar coverings, trunk systems to automobile manufacturers and system suppliers. Operates as just-in-time supplier with both high-volume serial production and small-batch handcrafted parts capabilities.

Go-to-market motion1 record

Distribution channels2 records

Core offering

NOA manufactures automotive interior components — including headrests, seat covers, armrests, map pockets, seat backs, interior handles, door and pillar coverings, and trunk/cargo space systems — for leading automobile manufacturers (Mercedes-Benz, BMW, Hyundai, Land Rover, Volvo) and Tier 1 system suppliers. The company combines high-tech manufacturing with traditional handcraft production, operates as a just-in-time supplier, and acts as an R&D partner for manufacturing technology and lightweight structures.

Product overview

NOA is an automotive interior components manufacturer offering a comprehensive portfolio of interior cabin systems and cargo space solutions. The product range includes headrests (fejtámlák), map pockets (térképtartó zsebek), seat backs (háttámlák), seat covers (üléshuzatok), armrests (könyöklők), interior handles, luggage compartment products (Kartentasche, Rafftasche, Spaltabdeckung), and trunk floor coverings. The company serves as a tier-1 and tier-2 supplier to leading automotive manufacturers including Mercedes-Benz, BMW, Volvo, Hyundai, and Land Rover, providing both mass production and custom hand-crafted components. NOA also offers prototype development and contract manufacturing services, operating as both a 'just-in-time' supplier and an R&D partner for manufacturing technology and lightweight structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Cabin Systems (Belső utastér rendszerek)
• Headrests (Fejtámlák)
• Seat Covers (Üléshuzatok)
• Armrests (Könyöklők)
• Map Pockets (Térképtartó zsebek)
• Seat Backs/Backrests (Háttámlák)
• Interior Handles and Grips (Fogantyúk)
• Trunk and Cargo Space Systems (Csomagtér-rendszerek)
• Contract Manufacturing Services (Bérmunka)
• Prototype Development Services (Prototípus fejlesztés)

Quantifiable outcome

• Lightweight structure construction contributes to CO2 emission reduction in vehicles

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• P&P EU-Tender Kft.minorImplementation/ SI/ Consulting PartnerPrepared EU tender applications for NOA Kft., including GINOP-1.2.1-15-2015-00778 project for production capacity expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sitech Sitztechnik GmbH: Volkswagen Group-affiliated seating specialist producing headrests, armrests, and seat covers. Comparable as a Tier 1/2 specialist in seating components for European OEMs at a similar scale profile.
• Borgers SE & Co. KGaA: German specialist in automotive interior textiles, trunk linings, and acoustic components; NOA has supplied Kartentasche components to Borgers since 2013. Highly comparable product overlap in trunk and cargo-space systems.
• Grupo Antolin: Spanish-headquartered Tier 1 supplier of overhead systems, door panels, and interior trim with strong European OEM relationships. Comparable product overlap (headliners, door trim, pillars) and customer base (European premium OEMs).
• Grammer AG: German manufacturer of headrests, armrests, and center console components for premium automotive OEMs. Closest direct comparable to NOA given its headrest and interior comfort component portfolio and European premium OEM customer base.

Broad incumbents

• Faurecia (FORVIA): Major Tier 1 supplier of automotive interiors including cockpit modules, door panels, and trim systems. Comparable as a broad incumbent serving European OEMs across the interior value chain NOA addresses.
• Adient plc: Global leader in automotive seating, including headrests and seat covers, supplying most major OEMs. Relevant broad incumbent for NOA's seating-component overlap, though at vastly larger scale.
• Toyota Boshoku: Japanese Tier 1 manufacturer of automotive interior systems including seats, door trims, and headliners. Comparable as a broad incumbent for interior trim and seating components.
• Lear Corporation: Global Tier 1 seating and interior systems supplier, previously a NOA customer for seat cover subcontracting. Comparable for seat cover and interior systems work, though at much larger scale.
• Magna International (Magna Seating / Magna Interiors): Global mobility supplier with seating, interior trim, and complete vehicle engineering operations in Europe. Comparable as a broad incumbent operating across NOA's product categories.
• Yanfeng Automotive Interiors: Global Tier 1 supplier of cockpit and interior systems. Comparable as a broad incumbent serving multiple OEMs across interior trim, though at substantially larger scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noa