Amber Hurdle Consulting

What Amber Hurdle Consulting does

Amber Hurdle Consulting is a privately held, founder-led brand experience consulting practice operating under the legal entity Moxie Internal Relations, Inc. (Tennessee, USA), with a contact address in Venice, Florida and 1-10 employees. The firm delivers three interlocking lines of work: (1) keynote speaking at enterprise conferences and corporate events, customizable to industry and event theme; (2) strategic consulting including fractional Chief Experience Officer engagements, employer brand programs, and M&A brand integration support; and (3) cohort-based and membership offerings. Named enterprise clients include FedEx Ground, Marriott Hotels, Opry Entertainment Group, Cintas, Loews Hotels, Tractor Supply Co., and Bristol Bay Native Corporation, with additional testimonial coverage in education, real estate, and tech.

The underlying IP consists of proprietary, common-law-marked frameworks (the Brand Edge Framework's Align-Position-Convert method, Velvet Machete Leadership) overlaid on a claimed stack of psychology, neuroscience, and AI. The AI layer is delivered through three member-facing tools branded as BRANDon (brand voice creation), Ask Amber (AI twin for strategy Q&A), and AIMY (brand alignment), embedded inside the Brand Edge Accelerator membership. No proprietary AI model, API, SDK, or documented model-training pipeline is disclosed; the technology profile is consistent with AI-feature products built on third-party large language models rather than an in-house research stack.

The business model blends professional-services revenue (keynote fees, fractional CXO retainers, consulting engagements) with subscription recurring revenue (Brand Edge Accelerator at $97/month with a 6-month commitment) and program fees (Velvet Machete Leadership Academy, The Vanguard Experience). Acquisition is dual-motion: enterprise buyers book through a HubSpot scheduler routed via the founder's keynote appearances, while SMB/founder buyers enter a self-serve product-led funnel via authoritysuite.amberhurdle.com. The firm is bootstrapped with no disclosed funding rounds and has executed no acquisitions, partnerships, or leadership transitions beyond the founder herself.

Name

Amber Hurdle Consulting

Legal name

Moxie Internal Relations, Inc.

Website

https://amberhurdle.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Amber Hurdle Consulting is a founder-led brand experience consultancy that delivers customizable keynote speaking, fractional CXO services, employer brand programs, and a $97/month AI-enabled membership (Brand Edge Accelerator) to Fortune 100 enterprises and growth-stage founders.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Brand strategy consulting
• Keynote speaking services
• Employer brand consulting
• Personal brand development
• Executive leadership coaching

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Keynote Speaking: High-energy, customizable opening keynotes and mainstage presentations delivered at corporate events, conferences, and associations. Keynotes are priced at premium rates and include pre-event webinars, VIP networking, and fireside chat options.
2. Fractional CXO Services: Ongoing strategic consulting engagement where Amber serves as a fractional Chief Experience Officer, unifying brand experiences across customers, employees, investors, and communities. Typically structured as retainer arrangements.
3. Brand Edge Accelerator Membership: Monthly subscription membership at $97/month with a 6-month commitment. Provides access to AI-powered brand tools (BRANDon, Ask Amber, AIMY), monthly live workshops, strategic content, frameworks, templates, and live Q&A access. Recurring subscription revenue model.
4. Velvet Machete Leadership Academy: 8-week group coaching certification program designed to help emerging and established leaders strengthen their influence, communication, and business acumen. Revenue generated through program enrollment fees.
5. The Vanguard Experience: Exclusive application-based mastermind for high-level executives, founders, and dealmakers. Provides hands-on strategic coaching, elite peer network, and support for funding, acquisitions, and scaling decisions.
6. Fascinate Test Assessment: Personal brand assessment that reveals how the world sees an individual at their most influential, identifying strongest influence style and magnetic traits.
7. Employer Brand Central: Comprehensive frameworks and implementation support for employee experience design, including attraction, onboarding, engagement, and transition processes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amber Hurdle Consulting delivers brand strategy consulting, customizable keynote speaking, and structured leadership development programs for organizations and business leaders. The firm offers a portfolio including the Brand Edge Accelerator AI-enabled membership, Velvet Machete Leadership Academy, The Vanguard Experience mastermind, Employer Brand Central frameworks, Fractional CXO engagements, and the Fascinate Test personal brand assessment. Offerings combine psychology, neuroscience, and AI to help clients unify brand experiences across customers, employees, investors, and communities.

Product overview

Amber Hurdle Consulting operates as a brand experience consulting practice offering a portfolio of services rather than a unified software platform. The core offerings center on professional speaking (keynote presentations) and strategic consulting services. The primary structured program is the Brand Edge Accelerator, an AI-enabled membership at $97/month designed for founders and business leaders seeking to build their personal brand. Supporting programs include Velvet Machete Leadership Academy (8-week certification), The Vanguard Experience (elite mastermind), Employer Brand Central (employee experience frameworks), and Fractional CXO Services. The company also offers the Fascinate Test personal brand assessment. All offerings are delivered through consulting, speaking, coaching, and digital membership formats, with pricing at $97/month for Brand Edge Accelerator. The consulting practice does not operate a traditional software platform with API integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Edge Accelerator: AI-enabled membership program for founders, owners, and high-performing leaders to strategically position their personal brands and drive business growth. Priced at $97/month with a 6-month commitment.
• Velvet Machete Leadership Academy
• The Vanguard Experience
• Employer Brand Central
• Fractional CXO Services
• Fascinate Test

Products and services

• Brand Edge Accelerator
• Keynote Speaking
• Velvet Machete Leadership Academy
• The Vanguard Experience
• Employer Brand Central
• Fractional CXO Services
• Fascinate Test

Quantifiable outcome

• 70% increase in profits while working less than 35 hours per week
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theamberhurdle
• Facebookfacebook.com/theamberhurdle
• LinkedInlinkedin.com/company/amberhurdleconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amber Hurdle Consulting