Aluma

What Aluma does

Aluma Risk, Inc., operating as Aluma, is a privately held risk management and security consulting firm founded in 2011 and headquartered in Washington, D.C. The company specializes in guiding enterprise clients through the SAFETY Act application process administered by the U.S. Department of Homeland Security, helping them achieve either SAFETY Act Designation or Certification—federal liability protections that cap or eliminate third-party damages arising from terrorism-related claims. Aluma's core offering is a proprietary "SAFETY Act Roadmap" methodology, a step-by-step consulting framework developed from founder Akmal Ali's tenure as Deputy Director of the Office of SAFETY Act Implementation at DHS, where he helped shape many of the program's current evaluation processes. The firm also delivers feasibility assessments, DHS liaison and site visit coordination, and ongoing renewal support.

Beyond its SAFETY Act practice, Aluma offers an adjacent suite of risk and security consulting services, including business continuity and emergency response planning, policy and procedure development, owner representation on design-build projects, process excellence and change management, government consulting, and technology scouting. The firm serves enterprise clients across eight named verticals: stadiums and arenas (Philadelphia Phillies, Boston Red Sox, Chicago Cubs, Minnesota Vikings, Seattle Seahawks, NHL, New York Yankees, Madison Square Garden, Houston Astros, St. Louis Cardinals, Minnesota Twins), critical infrastructure (LaGuardia Airport, Port Authority of NY & NJ, George Washington Bridge), concert and entertainment venues (Live Nation, AEG, Oak View Group), federal/state/local government (Metropolitan Washington Airports Authority), retail and hospitality (Simon Property Group, Wynn Las Vegas), cybersecurity, security technology and service providers, and commercial buildings and corporate security (Salesforce Tower, Bloomberg, Boeing, World Trade Center).

Aluma operates as a boutique consultancy with 1–10 employees and generates revenue through professional services engagements priced on a quote basis, with no public pricing or subscription model disclosed. Go-to-market is predominantly direct enterprise sales augmented by thought leadership at industry conferences (NCS4, IAVM, SIA, AIMS), contributed articles to industry publications, podcast appearances, and referrals. The CEO holds faculty and advisory positions across NCS4 (National Advisory Board, Sports and Entertainment Technology Alliance Co-Chair), IAVM Academy for Venue Safety & Security, and AIMS International's AARMSS, which function simultaneously as marketing channels and as structural reinforcement of the firm's barrier to entry against generalist security consultancies. The firm is founder-owned with no external institutional investment, no parent company, and no acquisitions or funding events disclosed.

Name

Aluma

Legal name

Aluma Risk, Inc.

Website

https://alumarisk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Aluma is a Washington, D.C.-based boutique risk management and security consulting firm that guides enterprise clients through the federal SAFETY Act application process with the U.S. Department of Homeland Security, serving sports venues, critical infrastructure, entertainment, government, and corporate security sectors.

Ownership category

akta.pro rank

Product category

Security & Risk Management Consulting

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)

akta.pro secondary industry

Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ)

Keywords

• Risk management consulting
• Security consulting services
• SAFETY Act compliance
• Homeland security advisory
• Emergency response planning

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. SAFETY Act Consulting Services: Professional consulting services helping clients navigate the SAFETY Act application and renewal process with DHS. Services include feasibility assessments, application preparation, DHS liaison, and ongoing maintenance.
2. Risk Management & Security Consulting: Additional consulting services including development of policies and procedures, business continuity planning, emergency response planning, change management, technology scouting, and government consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aluma is a boutique risk management and security consulting firm that guides companies through the federal SAFETY Act application process with the U.S. Department of Homeland Security. Its core service is the proprietary SAFETY Act Roadmap methodology, supplemented by risk management consulting, policy and procedure development, business continuity and emergency response planning, owner representation on design-build projects, feasibility assessments, and government consulting. All engagements are customized, expert-led consulting projects rather than off-the-shelf products.

Product overview

Aluma is a risk management and security consulting firm that offers professional services centered on SAFETY Act consulting for the U.S. Department of Homeland Security. The core offering is the SAFETY Act Roadmap methodology—a proprietary step-by-step process that guides clients through achieving SAFETY Act Designation and Certification. Supporting services include risk management consulting, policy and procedure development, business continuity planning, feasibility assessments, owner representation on design-build projects, government consulting, and technology scouting. These services are not software modules or products but rather professional consulting engagements delivered by security experts.

Differentiator

Problem solved

Functional benefit

Products and services

• SAFETY Act Consulting Services Core consulting engagement guiding companies through the federal SAFETY Act application process with the U.S. Department of Homeland Security, including roadmap development, pre-application preparation, formal submission, DHS liaison, site visit coordination, and ongoing maintenance for Designations and Certifications.
• Risk Management & Security Consulting Advisory services helping companies assess their risk and security needs and develop strategies based on industry best practices to address identified threats across their enterprise.
• SAFETY Act Feasibility Assessment Upfront assessment providing companies with an understanding of how their product, service, cybersecurity, or physical security program would fare against SAFETY Act review criteria before committing to a full application.
• Policy and Procedure Development Development of comprehensive, clear, and strategic policies and procedures for security offerings, products, and physical security programs tailored to client operations.
• Business Continuity & Emergency Response Development of streamlined yet effective business continuity and emergency response plans based on industry standards, including administration of training exercises, tabletop exercises, and after-action reports.
• Process Excellence & Change Management Development of quality assurance and auditing programs that help companies drive effectiveness through new technology adoption and procedural changes.
• Owner Representation on Design-Build Projects Collaboration with architects, engineers, and security consultants during venue planning to identify threats, vulnerabilities, risks, and mitigation strategies from the owner's perspective.
• Project and Program Management Planning and execution support helping clients establish work plans and execute strategies, managing multi-principle teams toward common security program goals.
• Government Consulting and Contracting Management consulting services to federal, state, and local government agencies focused on homeland and national security policy, program development, and inter-agency coordination.
• Technology and Innovation Scouting Services Evaluation of the marketplace to identify potential technology solutions, including organizing RFP processes and conducting market analyses for security technology investments.

Named customers30 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Center for Spectator Sports Safety and Security (NCS4)coreStrategic or Co-development PartnerAluma CEO serves on NCS4's National Advisory Board and co-chairs the Sports and Entertainment Technology Alliance. NCS4 is the nation's only academic center dedicated to sports safety and security. Aluma actively participates in NCS4 conferences, webinars, and training programs.
• International Association of Venue Managers (IAVM)coreStrategic or Co-development PartnerAluma CEO serves as Faculty Member at IAVM's Academy for Venue Safety and Security (AVSS), a dynamic two-year academy training venue and event managers on safety and security topics.
• AIMS InternationalcoreStrategic or Co-development PartnerAluma participates as faculty and curriculum developer for the Academy of Amusement Risk Management, Safety and Security (AARMSS), leading development of first-of-its-kind security training curriculum for amusement park industry.
• ASIS InternationalminorStrategic or Co-development PartnerAluma presents to ASIS International's Hospitality, Entertainment, and Tourism Security Community on SAFETY Act program benefits for hospitality industry operators.
• Security Industry Association (SIA)minorStrategic or Co-development PartnerAluma CEO participates in SIA's Perimeter Security and Event Preparedness Conference, presenting on SAFETY Act benefits for security industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Control Risks: Global specialist risk consultancy providing security, political risk, and crisis management advisory to enterprises and governments. Comparable in the risk advisory and protective services domain, though with international footprint and broader service portfolio than Aluma's SAFETY Act focus.
• Pinkerton: Long-standing investigative and corporate security consulting firm offering protective services, compliance, and risk advisory. Comparable to Aluma in the security consulting category, though broader in scope and operating as part of a larger corporate parent (Securitas).
• Jensen Hughes: Global engineering, security, and risk consulting firm with significant protective design and security advisory practices. Comparable in protective design and security consulting for venues and infrastructure, though at much larger scale with broader engineering focus.
• Kroll: Global risk consulting firm with deep security advisory, investigations, and compliance practices serving enterprise and government clients. Overlaps with Aluma in security risk consulting and regulatory advisory, though at far greater scale and broader scope.

Direct peers

• S-RM: Global security and risk management consultancy providing advisory, intelligence, and crisis response services to corporate and government clients. Comparable boutique-to-mid-market security advisory positioning with cross-vertical expertise similar to Aluma.
• Witt O'Brien's: Crisis and emergency management consulting firm advising on business continuity, emergency response, and security planning for public and private sector clients. Comparable to Aluma's business continuity and emergency response service lines and similar enterprise/government buyer profile.
• T&M Protection Resources: Security and protective services consulting firm serving corporate, institutional, and government clients with risk advisory and protective design services. Comparable to Aluma's protective design and security consulting work for venues, corporate headquarters, and critical infrastructure.
• Guidepost Solutions: Specialty risk management and security consulting firm offering services across physical security, compliance, and investigations. Comparable to Aluma in boutique advisory positioning and multi-vertical client base spanning corporate, government, and infrastructure clients.
• Hillard Heintze: Boutique security risk and threat management consulting firm serving corporate, government, and critical infrastructure clients. Closely comparable in boutique positioning and security consulting focus, though broader than Aluma's SAFETY Act specialization.
• Firestorm (now part of Resilinc): Risk, crisis, and emergency management consulting firm advising enterprise and government clients on preparedness, response, and business continuity. Overlaps with Aluma's business continuity and emergency response planning offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alumarisk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aluma