Evenflo México

What Evenflo México does

Evenflo México operates the Evenflo Feeding brand in Mexico as a subsidiary of Kimberly-Clark de México, S.A.B. de C.V. (KCM), itself part of Kimberly-Clark Worldwide, Inc. Founded in 2012 and headquartered in Cuautitlán Izcalli with 11–50 employees, the company sells a focused portfolio of infant feeding products — breast pumps (manual, electric, double, and a new portable wireless model), nursing pads, nipple shields, breast milk storage bags and cooler bags, anti-colic baby bottles and silicone nipples, trainer cups, steam and microwave sterilizers, digital bottle warmers, baby food processors, and accessories such as bibs, teethers, and grooming sets — organized into a premium Advanced tier and a value Esencial tier.

Product technology centers on mechanical and materials engineering rather than software: a proprietary Advanced Dual Anti-Colic Valve System that regulates air pressure to reduce colic, gas, and reflux; food-grade European silicone nipples with flexible channels designed to mimic the maternal breast; a closed-system portable breast pump with three massage/stimulation/suction modes and USB-rechargeable silent operation; a digital bottle warmer with 2-minute heating and automatic shut-off; and a 2-in-1 steam sterilizer with 8-minute cycle and 6-bottle capacity. The brand emphasizes an interchangeable "Compatibilidad" system across bottles, nipples, and trainer cups to drive cross-product adoption within a household.

Evenflo México's go-to-market is direct-to-consumer through its owned e-commerce storefront (evenflofeeding.com.mx), supported by organic social presence on Instagram (@evenflomex), Facebook (EvenfloMexico), and YouTube (evenflomexico), and a phone/email customer service operation. Pricing is not publicly disclosed on the website; customers are directed to contact the company for purchase inquiries, and there is no subscription or recurring revenue model evidenced. While the company operates exclusively within Mexico and within a narrow feeding category, its position inside the Kimberly-Clark corporate family provides distribution scale, brand legitimacy, and shared infrastructure advantages that an independent DTC baby brand would lack. Revenue model is unit-pricing on one-time product purchases; revenue magnitude is not disclosed and is best estimated at under $1M for the standalone brand-level operation with low confidence.

Name

Evenflo México

Legal name

Kimberly-Clark de México, S.A.B. de C.V.

Website

https://evenflofeeding.com.mx

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Evenflo México sells baby feeding products — breast pumps, anti-colic bottles, trainer cups, sterilizers, and accessories — direct-to-consumer in Mexico via its owned e-commerce site, operating as a brand subsidiary of Kimberly-Clark de México within a two-tier Advanced and Esencial product architecture.

Ownership category

akta.pro rank

Product category

Baby Feeding and Infant Care Products

NAICS

Health and Personal Care Retailers (456)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Baby Bath & Cleansing (CRABAJAA)

akta.pro secondary industry

Baby Powder & Anti-Chafe (CRABAJAG)

Keywords

• Baby feeding products
• Infant bottles
• Breast pumps
• Baby sterilizers
• Infant care accessories

Headquarters

HQ city

Cuautitlán Izcalli

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (B2C E-commerce): Evenflo México generates revenue through direct-to-consumer sales of baby feeding products via its owned e-commerce storefront (evenflofeeding.com.mx), selling breastfeeding equipment, bottles, trainer cups, sterilizers, and accessories to parents and caregivers in Mexico.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Evenflo México sells baby feeding and care products across two product tiers: Advanced (premium, technology-focused) and Esencial (practical, accessible). The catalog spans breastfeeding support (manual, electric, portable, and double breast pumps, nursing pads, nipple shields, wipes, cooler bags, milk storage bags), baby bottles with dual anti-colic valve systems and food-grade European silicone nipples, trainer cups for bottle-to-cup transition (including Disney-licensed designs), electric bottle warmers and steam/microwave sterilizers, a 4-in-1 food processor, and accessories such as teethers, bibs, heat-sensitive spoons, manicure sets, and grooming sets. Products are sold direct-to-consumer via the owned Mexican e-commerce storefront evenflofeeding.com.mx.

Product overview

Evenflo México, operated by Kimberly-Clark de México, offers a comprehensive baby feeding and care product portfolio organized into two tiers: Advanced (premium technology-focused products) and Esencial (practical essential solutions). The product lines include: (1) Lactancia Materna - breast pumps (manual, electric, portable, double), nursing pads, nipple shields, nursing wipes, cooler bags, and breast milk storage bags; (2) Biberones y Mamilas - baby bottles with anti-colic valve systems in wide-neck and standard-neck options; (3) Vasos Entrenadores - trainer cups with soft and hard spouts for bottle-to-cup transition including Disney-licensed designs; (4) Eléctricos y Esterilizadores - digital warmers, steam sterilizers (2-in-1, microwave, electric), and multi-food processors; (5) Accesorios y Baberos - baby teethers, bibs, grooming sets, and feeding utensils. The Advanced line features technology innovations like dual anti-colic valves, ultra-soft silicone spouts, and digital controls, while the Esencial line provides practical everyday solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Evenflo Advanced: Advanced product line featuring technology-driven baby feeding solutions including electric breast pumps, advanced bottles with anti-colic valves, and premium accessories.
• Evenflo Esencial

Products and services

• Extractor de leche eléctrico portátil Evenflo Advanced® (Portable Wireless Breast Pump) Portable wireless breast pump featuring three operation modes (massage, stimulation, suction), silicone massage cup with massaging texture, closed system for hygiene, rechargeable battery with USB input, hands-free silent operation, intuitive control panel, and adjustable intensity levels per mode. Designed for breastfeeding mothers seeking portable and discreet milk expression.
• Extractor de leche eléctrico Advanced by Evenflo® (Electric Breast Pump) Electric breast pump with two operation modes (suction, stimulation), silicone massage cushions, silent operation, lightweight and portable form factor. Designed for breastfeeding mothers seeking a compact electric expression device.
• Extractor de leche doble Advanced by Evenflo® (Double Electric Breast Pump) Double electric breast pump enabling simultaneous expression to save time and increase milk production efficiency. Designed for breastfeeding mothers seeking faster, dual-side expression.
• Extractor de leche manual Advanced by Evenflo® (Manual Breast Pump) Manual breast pump with silicone insert for comfort, ergonomic rotating handle, durable valve, and easy assembly and cleaning. Designed for breastfeeding mothers seeking a simple, non-electric expression option.
• Extractor Básico Dreams (Basic Breast Pump) Basic breast pump with massage pad cushions, easy assembly, 120ml bottle capacity, and includes nipple, ring, and cap for bottle conversion. Designed for entry-level breastfeeding mothers.
• Pads Gel 30/48 Advanced By Evenflo® (Disposable Nursing Pads) Disposable nursing pads with adhesive strips, Absorgel absorption system, vitamin E and aloe vera, and breathable cover to keep skin dry. Designed for breastfeeding mothers managing leakage between feeds.
• Pezonera Advanced By Evenflo® (Silicone Nipple Shield) Silicone nipple shield with 4 holes to facilitate milk flow, helps prevent cracks and irritation, includes travel case. Designed for breastfeeding mothers experiencing nipple pain or latch issues.
• Toallitas Para Lactancia Advanced By Evenflo® (Nursing Wipes) Non-toxic nursing wipes with aloe vera, vitamin E, and glycerin for hydration and skin protection during breastfeeding. Designed for breastfeeding mothers seeking hygienic nipple care between feedings.
• Bolsa enfriadora Advanced by Evenflo® (Insulated Cooler Bag) Insulated cooler bag with cooling gel packs to maintain breast milk freshness, stores up to 6 bottles. Designed for breastfeeding mothers transporting expressed milk outside the home.
• Bolsas para almacenar leche materna 25 piezas Advanced by Evenflo® (Breast Milk Storage Bags) Breast milk storage bags (25-count) with hermetic zipper closure, easy-pour tilted top, reinforced side seals, expandable bottom for stability, and label for identification. Designed for breastfeeding mothers needing safe, organized milk storage.
• Biberón Advanced by Evenflo® Cuello Ancho Anticólicos (Wide-Neck Anti-Colic Baby Bottle) Wide-neck baby bottle with ergonomic shape and Advanced® silicone nipple with dual anti-colic valve system that regulates air pressure for continuous natural flow, reducing colic, gas, and reflux. Designed for parents seeking technology-driven feeding for infants.
• Biberón Advanced by Evenflo® Cuello Estándar Anticólicos (Standard-Neck Anti-Colic Baby Bottle) Standard-neck baby bottle with ergonomic design and silicone nipple with dual anti-colic valve, available in sizes from 60ml to 240ml. Designed for parents seeking flexible sizing options with anti-colic performance.
• Mamila Advanced By Evenflo® Cuello Estándar Anticólicos Flujo Medio (Standard Anti-Colic Silicone Nipple, Medium Flow) Standard silicone nipple with medium flow, dual anti-colic valve system, and flexible channels for ideal liquid flow, suitable for juice, milk, and tea. Designed as replacement/upgrade nipples for Advanced bottles as babies progress through flow stages.
• Biberón Acuario 120ml/4oz (Essential Baby Bottle) Essential baby bottle with ergonomic tritan transparent body and standard silicone nipple with flexible rings, suitable for newborns. Designed for parents seeking practical, essential-priced feeding bottles.
• Biberón Milk 60ml/2oz (Newborn Essential Baby Bottle) Small capacity essential baby bottle (60ml/2oz) designed for newborns and the initial feeding stage. Designed for parents of newborns needing a small-format feeding bottle.
• Taza Advanced By Evenflo® Boquilla Ultra Suave 270ml/9oz (Ultra-Soft Spout Trainer Cup) Trainer cup with ultra-soft food-grade silicone spout, air regulation system, ergonomic bottle shape, detachable handles with textured sides. Designed for babies transitioning from bottle to cup.
• Taza Disney Boquilla Suave 325ml/11oz (Disney-Licensed Soft-Spout Trainer Cup) Disney-licensed trainer cup with soft silicone spout, easy-grip handles for small hands, and a hygiene-protecting lid featuring Mickey ear design. Designed for toddlers in the bottle-to-cup transition stage.
• Vaso Popote Divertido 325ml/11oz (Straw Trainer Cup) Trainer cup with flexible silicone straw, sliding lid that protects the straw from dirt, and leak-proof threaded lid. Designed for toddlers developing straw-drinking skills.
• Vaso Mickey Y Minnie Boquilla Dura 300ml/10oz (Disney-Licensed Hard-Spout Trainer Cup) Mickey and Minnie Mouse-licensed hard-spout trainer cup designed for the teething stage. Designed for toddlers needing a hard-spout cup during teething.
• Calentador Digital Advanced By Evenflo® (Digital Bottle Warmer) Digital bottle warmer with 2-minute heating time, automatic shut-off system, digital display, and sound alert; includes Advanced bottle. Designed for parents seeking fast, digitally controlled milk warming.
• Esterilizador 2 En 1 Advanced By Evenflo® (2-in-1 Steam Sterilizer) 2-in-1 electric sterilizer that sterilizes bottles and accessories and also warms bottles and food using steam, with 8-minute sterilization and 3-minute warming time. Designed for parents seeking combined sterilization and warming functionality.
• Esterilizador De Microondas Advanced By Evenflo® (Microwave Steam Sterilizer) Microwave steam sterilizer for bottles and accessories with a 7-minute sterilization time and capacity for up to 6 bottles. Designed for parents seeking fast, microwave-based sterilization.
• Esterilizador Eléctrico Advanced By Evenflo® (Electric Steam Sterilizer) Electric steam sterilizer with 12-minute sterilization cycle and capacity for 6 narrow-neck or 5 wide-neck bottles. Designed for parents needing larger-capacity electric sterilization.
• Multiprocesador De Alimentos Advanced By Evenflo® (4-in-1 Food Processor) 4-in-1 food processor that thaws, steam cooks, blends food, and sterilizes bottles and accessories, with safety buttons and auto shut-off. Designed for parents preparing baby food at home.
• Calentador Eléctrico Evenflo® (Essential Electric Bottle Warmer) Electric bottle warmer with 4-minute heating time and sound alert; includes Evenflo bottle. Designed for parents seeking a practical everyday bottle warmer.
• Mordedera Marine Advanced By Evenflo® (Marine Teether) Teether in keychain shape with 3 individual teethers filled with purified water, stimulates psychomotor development. Designed for babies during teething.
• Babero Frases Chico/Grande (Phrase-Patterned Bib) Soft absorbent polyester-cotton bib with PVC back to prevent moisture transfer, available in multiple designs with cute phrases. Designed for everyday use during feeding to protect baby clothing.
• Set Cucharas Forest 2 Piezas (Heat-Sensitive Spoons) 2-piece set of heat-sensitive spoons that change color when food is hot, with flexible soft bowls and long handles for easy grip. Designed for babies transitioning to solid food feeding.
• Set De Manicure (Baby Manicure Set) Baby manicure set containing rounded-tip stainless steel scissors, soft file for soft nails, and small nail clipper. Designed for safe baby nail grooming.
• Set De Peine y Cepillo 2 Piezas (Comb and Brush Set) Delicate baby hair comb and brush set with soft bristles, available in various character designs. Designed for gentle baby grooming.

Quantifiable outcome

• Multiple industry awards including Best in Show at Baby Safety Alliance 2025 Awards of Excellence and five recognitions at Parents Best for Baby Awards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Chicco: Chicco (Artsana) is a broad baby products brand offering feeding, gear, toys, and care items. Overlaps with Evenflo México's baby feeding category while extending to strollers, car seats, and other baby gear categories as a broader incumbent.

Direct peers

• MAM Baby: MAM Baby manufactures baby bottles, pacifiers, teethers, and training cups with proprietary anti-colic designs. Directly competes with Evenflo's Advanced® and Esencial bottles, trainer cups, and teethers across multiple price tiers with comparable two-tier brand architecture.
• Nuby: Nuby offers a broad range of baby products including bottles, sippy cups, teethers, and feeding accessories. Comparable to Evenflo México's broad baby feeding and care portfolio across multiple price points.
• Pigeon: Pigeon Corporation is a Japanese baby care brand with strong presence in Mexico offering baby bottles, nipples, breast pumps, and baby toiletries. Directly competes with Evenflo in the Mexican baby feeding category with comparable product breadth.
• NUK: NUK manufactures baby bottles, pacifiers, soothers, and breastfeeding accessories with orthodontic nipple designs. Directly competes with Evenflo in baby feeding accessories in the Mexican market with similar clinical/oral-care positioning.
• Playtex Baby: Playtex Baby offers baby bottles with anti-colic features, nipples, pacifiers, and feeding accessories. Comparable to Evenflo México's bottle and nipple portfolio with similar target customer base of value and mid-tier parents.
• Dr. Brown's: Dr. Brown's is renowned for its internal vent anti-colic baby bottle system, breast pumps, and feeding accessories. Directly comparable to Evenflo México's anti-colic bottle technology and premium baby feeding positioning with similar target demographic.
• Tommee Tippee: Tommee Tippee specializes in baby bottles, breast pumps, pacifiers, and feeding accessories with strong global brand recognition. Comparable to Evenflo México's baby feeding product portfolio and target customer base of new parents.
• Philips Avent: Philips Avent is a global leader in baby feeding products including bottles, breast pumps, sterilizers, and pacifiers. Directly comparable to Evenflo México's product portfolio across breastfeeding, bottles, and trainer cups with similar premium technology positioning and global brand strength.

Emerging players

• Bebé Confort: Bebé Confort (Dorel Juvenile) offers baby care products including feeding accessories and baby gear across multiple geographies. Has limited but growing presence in Mexico and serves a similar parent demographic with feeding and care solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/evenflomexico
• Facebookfacebook.com/EvenfloMexico
• Instagraminstagram.com/evenflomex
• Xx.com/EvenfloMexico
• LinkedInlinkedin.com/company/evenflo-feeding-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evenflo México