What Mash does

Mash Design is an Adelaide-headquartered, privately held interdisciplinary creative agency that delivers brand strategy, visual identity, interior design, packaging design, and web/digital design as an integrated practice. The firm operates under a single 'brand experience' thesis, packaging strategy, spatial design, and digital execution into a unified workflow rather than offering these as siloed services. Core service lines include Branding and Strategy, Hospitality Design, Interior Design, Packaging Design, and Web and Digital, supplemented by two modular offerings: Campaign and Creative Direction, and Art Consultancy.

The client base spans three primary verticals: food and drink brands (wineries, distilleries, and natural beverage producers such as Adelaide Wines, Eden Rift, Adelina Estate, Wine Fella's, Naturi Vermouth, and Eden Rift), hospitality venues (Four Seasons Hong Kong's Argo bar, Rosewood, Mondrian Singapore's Jungle Ballroom, Motel Mexicola Bali, Paradise Lost Bangkok, Sofitel Adelaide's Garcon Bleu), and consumer brands requiring sophisticated creative work (Evo Hair Products, David Jones private label wine, Hair Expo-recognized Boris The Cuttery, skincare startup Skin Citizen). Notable outcomes documented in the portfolio include David Jones wine packaging reaching top-10 sales among 900 wine brands, Argo ranking No. 3 in Asia's Top 50 Bars, and Adelina Estate being voted Best Vineyard of the Year in 2023.

The business model is sales-led professional services with project-based pricing; revenue is generated through individual client engagements rather than recurring subscriptions, and pricing is quote-based rather than publicly disclosed. The agency acquires clients through its portfolio website, Instagram and Behance presence, LinkedIn outreach, industry awards (AGDA Pinnacle and Distinction, D&AD London Yellow Pencil, Graphis NYC Gold, DIA), and referral networks. Project delivery is international, spanning Australia, Hong Kong, Singapore, Bangkok, Bali, California, New Zealand, the UK, and Malaysia, despite the Adelaide base. The firm is founder-led, with Dom Roberts as the principal public-facing figure, and has no disclosed external institutional investment, parent company, or subsidiaries.

Name

Mash

Legal name

Mash Design

Website

https://mashdesign.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mash Design is an Adelaide-based interdisciplinary creative agency providing branding, interior design, packaging, hospitality, and digital design services for food and drink brands, hospitality venues, and consumer brands across international markets.

Ownership category

akta.pro rank

Product category

Creative Design Services

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand design services
• Packaging design
• Hospitality branding
• Interior design
• Creative agency

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Services: Project-based professional services for branding, strategy, interior design, packaging design, and web/digital design. Revenue is generated through individual client engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mash is an interdisciplinary design agency delivering project-based professional design services across five integrated disciplines: Branding & Strategy, Hospitality Design, Interior Design, Packaging Design, and Web & Digital. The agency creates cohesive brand experiences for food & drink brands, hospitality venues, and marketers, spanning everything from strategic brand development and visual identity to physical venue design and digital touchpoints.

Product overview

Mash is an interdisciplinary design agency offering a unified suite of services centered on brand experience design. The core offering spans five interconnected disciplines: Branding & Strategy, Hospitality Design, Interior Design, Packaging Design, and Web & Digital. These services work in concert to deliver holistic brand experiences, from initial strategy and visual identity through physical spaces and digital touchpoints. The agency serves food & drink brands, hospitality venues, and marketers with projects ranging from brand identity and packaging to complete venue design and e-commerce websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Strategy Strategic brand development for businesses including naming, brand architecture, market research, positioning, visual identity, tone of voice, and messaging frameworks.
• Hospitality Design Design services for hotels, restaurants, bars, and hospitality venues including brand strategy, interior concepts, and collateral design.
• Interior Design Full-scale interior design for hospitality venues, retail spaces, and commercial environments, including concept development, furniture design, and spatial planning.
• Packaging Design Packaging and label design for wine, spirits, food, and consumer products, including illustration, typography, and print production.
• Web & Digital Website design, e-commerce development, digital asset creation, and online brand experiences for web platforms.
• Campaign & Creative Direction Campaign conceptualization, creative direction, photography art direction, and marketing collateral design for brand initiatives.
• Art Consultancy Art curation, selection, and creation for commercial spaces including original artwork, prints, and custom installations.

Quantifiable outcome

• David Jones wine packaging achieved top 10 sales among 900 wine brands at major retailer
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Proof & CocoreStrategic or Co-development PartnerMash collaborated with Proof & Co in developing the Seven Stones cocktail menu concept for Ver @ Nadodi bar. Proof & Co is a spirits and cocktail consultancy, and the collaboration brought together cocktail culture expertise with design excellence.
• Studio GramminorStrategic or Co-development PartnerArchitectural assistance provided by Studio Gram for Kutchi Deli project. Studio Gram is an architectural firm that worked alongside Mash's design work.
• P49 DesignminorImplementation/ SI/ Consulting PartnerP49 Design was engaged to execute and document the interior design concept created by Mash for Garcon Bleu at Sofitel Adelaide. Mash created the concept which was passed to P49 for execution.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Lippincott: Brand strategy and design firm known for integrated brand identity work across consumer, hospitality, and luxury — comparable to Mash in combining strategy, identity, and packaging under one roof.
• Pentagram: Global multidisciplinary design firm with partner-led studios covering branding, packaging, interiors, and digital — directly comparable to Mash's interdisciplinary model and category coverage (hospitality, food & beverage, consumer brands).
• MetaDesign: International brand design agency with strong packaging and identity practice across food, beverage, and lifestyle categories — directly comparable to Mash's interdisciplinary design approach.
• Pearlfisher: London-based brand and packaging design agency renowned for food, drink, and beauty work — comparable to Mash in focus on packaging-driven category creation and outcome-led branding.
• Landor & Fitch: World-leading brand consulting and design agency with deep packaging and identity expertise for CPG, beverage, and hospitality clients — closely mirrors Mash's core service mix and client verticals.
• Saffron Brand Consultants: Global brand consultancy specializing in brand strategy, identity, and packaging for consumer and hospitality brands — comparable to Mash on strategy-led integrated design engagement.

Broad incumbents

• Mother Design: Brand and design arm of the Mother creative network, working across identity, packaging, and digital for consumer and hospitality brands — broader incumbent peer with overlapping creative discipline.
• Interbrand: Global brand consultancy with broad strategy, naming, and design portfolio including packaging and interiors — competes with Mash at the higher end of integrated branding engagements.

Regional players

• Hulsbosch: Long-standing Australian brand and packaging design agency with strong food, beverage, and retail portfolio — direct Oceania-region peer for Mash on packaging-led brand work.
• Frost* Collective: Australian creative agency with branding, packaging, and brand experience work — the closest Oceania-based head-to-head peer for Mash in serving food, drink, and hospitality brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mash
• Instagraminstagram.com/m_a_s_h_tag
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mash