Airsports Insurance Bureau

What Airsports Insurance Bureau does

Airsports Insurance Bureau Limited (AIB) is a UK-based independent insurance broker founded in 1993 and operating as a subsidiary of the BDH Group under FCA registration 312153. The company specialises in non-standard and niche personal and commercial lines — principally classic and vintage cars (vehicles 15 years and older), modified and imported vehicles, motorhomes and campervans, courier vehicles, and airsports activities including hang gliding, paragliding, skydiving, paramotor, and microlight flying. AIB also distributes home, property owners, travel and winter sports, fleet, bike, and trade policies, but the unifying proposition across the portfolio is access to specialist underwriting capacity for risks that mainstream insurers decline, underprice, or restrict.

The company operates as an intermediary, earning brokerage commission from partner carriers that include Ageas, Aviva, and Markerstudy for motorhome and adjacent motor lines. Distribution is consultant-led: customers contact AIB via telephone (02380 268 351) or website quote-request forms and receive bespoke quotations rather than transacting online. There is no proprietary technology platform, no mobile application, and no public or partner API; the operating model is a specialist brokerage with roughly 30 years of accumulated domain knowledge, particularly in airsports and non-standard motor. Marketing relies on content (classic car features, insurance guides), organic social (Facebook, Twitter/X, LinkedIn), and an email newsletter.

AIB is UK-domestic only, with a small staff of 11–50 employees. The company holds no external venture or institutional investment — funding and growth have been organic under the BDH Group umbrella. Competitive positioning rests on domain expertise and multi-carrier broker access rather than on technology, scale, or data advantages; the business is FCA-regulated, covered by the Financial Ombudsman Service, and currently operating with no disclosed M&A, funding, or material headcount growth signals.

Name

Airsports Insurance Bureau

Legal name

Airsports Insurance Bureau Limited

Website

https://aib-insurance.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Airsports Insurance Bureau is a UK-based independent insurance broker and BDH Group subsidiary that specialises in non-standard vehicle, motorhome, courier, and airsports coverage. It accesses multiple underwriters to deliver bespoke, consultant-led policies to individual consumers and small businesses across the United Kingdom.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Specialist insurance broker
• Classic car insurance
• Airsports insurance
• Non-standard vehicle insurance
• Motorhome insurance

Headquarters

HQ city

Chandlers Ford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: AIB acts as an insurance broker earning commission from insurance providers for placing business. They work with multiple insurance partners including Ageas Insurance, Aviva, and Markerstudy to provide competitive quotes to customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Airsports Insurance Bureau is an independent insurance broker placing niche and non-standard insurance policies with multiple UK insurers on behalf of customers. Core offerings span classic and modified car insurance, airsports coverage (hang gliding, paragliding, skydiving, paramotor, micro light flying), motorhome, van, bike, courier, fleet, home, property owners, travel, winter sports, and commercial trade policies. The firm differentiates through specialist consultants providing bespoke, quote-based policies rather than off-the-shelf products.

Product overview

Airsports Insurance Bureau operates as an independent insurance broker offering a diverse portfolio of insurance products across multiple categories. The core offering centres on specialist vehicle insurance (including standard, performance, classic, and modified cars; motorhomes; vans; bikes; and fleets) and airsports insurance (covering hang gliding, paragliding, skydiving, and related activities). The company also provides home insurance, property owners insurance, travel and winter sports insurance, courier insurance, and commercial trade policies. Products are distributed through telephone and web quote request channels, with the company acting as an intermediary accessing multiple leading UK insurers to provide tailored, non-standard policies for specialist needs. The offering is characterised by its focus on niche and non-standard insurance markets rather than a unified technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Vehicle insurance covering standard cars, high performance vehicles, supercars, imported cars, kit cars, modified cars, and classic/vintage automobiles, with specialist schemes for non-standard vehicles.
• Classic Car Insurance Specialist classic and vintage car insurance for vehicles minimum 15 years old, offering agreed value, choice of repairer, legal expenses cover, salvage retention, and accommodation for modifications and non-standard elements.
• Motorhome Insurance Specialist motorhome, RV, and camper insurance covering various vehicle types with additional European cover, unlimited windscreen cover, and extended contents coverage options.
• Airsports Insurance Specialist insurance covering airborne sports activities including hang gliding, paragliding, skydiving, flying, gliding, adventure sports, paramotor, micro light flying, and kite buggying, with cover for medical repatriation, cancellation, curtailment, personal accident, and equipment protection.
• Hang Gliding Insurance Specialist insurance for hang gliders offering single or multi-trip coverage, equipment protection, and personal accident cover through access to leading airsports insurance providers.
• Paragliding Insurance Insurance coverage for paragliders with independent quotations tailored to various experience levels, providing access to multiple leading airsports providers.
• Skydiving Insurance Specialist skydiving insurance providing independent quotations and coverage through leading airsports and skydiving insurance providers.
• Home Insurance Bespoke house insurance schemes covering residential properties, including standard home insurance, landlords insurance, second home insurance, high value home insurance, thatched property insurance, flood risk insurance, and home workers insurance.
• Property Owners Insurance Landlord and property owner insurance protecting residential and commercial properties, including coverage for multiple properties under single policies.
• Van Insurance Commercial and personal van insurance covering various van and motorhome needs with competitive pricing for individual and fleet owners.
• Courier Insurance Specialist insurance for courier and delivery drivers, providing comprehensive cover for goods in transit and professional courier operations.
• Fleet Insurance Commercial and personal fleet insurance solutions for businesses or individuals owning multiple vehicles, offering aggregated coverage and management.
• Bike Insurance Motorcycle insurance covering superbikes, classic motorcycles, and various two-wheeled vehicles with specialist schemes for different bike types.
• Travel Insurance General travel insurance covering beach holidays, ski holidays, and adventure activities with 24-hour emergency assistance, medical cover, personal belongings, and cancellation coverage.
• Winter Sports Insurance Travel insurance tailored for winter holidays covering skiing, snowboarding, and related activities including helicopter rescue, medical emergencies, with access to UK's leading travel insurers for single trips or annual policies.
• Trade Policies Commercial insurance products for tradespeople including goods in transit, public liability, employers liability, and specialised cover for plasterers, builders, carpenters, electricians, decorators, plumbers, along with shop and office insurance.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BDH GroupcoreStrategic or Co-development PartnerAIB is part of the BDH Group, a larger insurance organization. This affiliation provides operational support and resources while AIB maintains its specialized focus on airsports and classic car insurance.
• Ageas InsurancecoreTechnology or IntegrationInsurance partner providing motorhome coverage. Ageas Insurance reported £350,000 worth of Ford motorhome thefts in their portfolio, demonstrating significant exposure in this segment. They have taken steps to decline specific Ford model years and manufacturers due to high theft rates.
• APB MediaminorOthersWebsite design agency engaged to redesign and launch AIB's new website. The project took approximately two months to complete, resulting in a modernized digital presence.
• Pro DesignminorOthersWon AIB's logo design competition and received £200 prize. International design firm based in Poland.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• Lancaster Insurance Services: UK specialist broker focused on classic cars, vintage vehicles, motorhomes, and modified cars with access to multiple insurer panels. Comparable to AIB across non-standard personal lines and the telephone/online broker distribution model.
• Footman James: One of the UK's leading specialist classic and vintage vehicle insurance brokers, offering agreed-value and modification-friendly cover. Closely comparable to AIB's classic car product line in customer profile, broker model, and multi-carrier panel approach.
• Peter James Insurance: UK specialist motor broker for high-value, performance, and modified vehicles including supercars. Comparable to AIB's performance/imported/modified car segment with similar broker model and non-standard risk appetite.
• Hagerty Insurance (UK): UK arm of the global classic car specialist insurer/broker, offering agreed-value classic vehicle cover. Closely comparable to AIB's classic car segment by customer base and product features (agreed value, salvage retention, modification acceptance).
• Carole Nash: UK specialist broker known for motorcycle, classic car, and modified vehicle insurance. Direct overlap with AIB's bike and classic car products and similar multi-carrier broker structure.
• Adrian Flux: UK-based specialist insurance broker with a near-identical niche focus on non-standard vehicles, classic cars, modified cars, motorhomes, performance cars, and a wide range of motorsport/airsports cover. Directly comparable in target market, product mix, and bespoke telephone quoting model.
• Bikesure: UK motorcycle specialist broker covering superbikes, classic bikes, and modified two-wheelers. Directly comparable to AIB's motorcycle product line by customer type and broker intermediary model.

Broad incumbents

• Direct Line Group: Major UK direct-to-consumer insurance group with motor, home, and travel products. Comparable in coverage categories but competing via direct distribution rather than broker intermediation.
• Howden Insurance Brokers: Large UK insurance broker offering personal and commercial lines including niche/specialty segments. Comparable to AIB in intermediation role but operates at significantly larger scale with broader product breadth.
• Aviva: One of the UK's largest general insurers offering motor, home, and travel cover. Both an AIB partner insurer and a comparable industry participant — its scale and direct-to-consumer capability contrast with AIB's broker intermediation model.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AIB4Insurance
• Facebookfacebook.com/AIBinsurance
• LinkedInlinkedin.com/company/airsports-insurance-bureau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airsports Insurance Bureau