ProCure
ProCure is a small privately held Danish company, founded in 1995 and based in Nors, that engages in international marketing and product search for industrial equipment including absorption pumps, trucks, and cranes.
- Company typePrivate
- Founded1995
- HeadquartersNors, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ProCure does
ProCure is a privately held, for-profit company headquartered in Nors, Denmark, that operates in international marketing and product search for industrial equipment. According to its firmographic profile, the company offers products including absorption pumps, trucks, and cranes, suggesting it acts as either a sourcing agent, trader, or distributor facilitating cross-border transactions for industrial buyers and suppliers. The firm was founded in 1995 and is small in scale, with between 1 and 10 employees, which is consistent with a niche intermediary business rather than a scaled manufacturer or technology platform.
Operationally, ProCure's website at procure.dk is the only first-party channel identified, but it currently returns only a verification/loader page and provides no product catalog, pricing, leadership, or corporate disclosures. There is no public information on its revenue model, customer segments, geographic footprint beyond Denmark, technology stack, integrations, certifications, partnerships, or management team. The company has no disclosed funding rounds, M&A activity, investments, subsidiaries, or regulatory actions in the available data.
The absence of verifiable operational, financial, and team-level detail constitutes a material data gap for any prospective investor. What can be concluded with low confidence is that ProCure is a small, long-lived private Danish trading/marketing intermediary in industrial equipment, with no observable signals of scale, growth, technology differentiation, or external capital. Any investment decision would require direct diligence with the company to obtain customer lists, revenue figures, ownership, and operational scope.
ProCure firmographics
Firmographics- Name
- ProCure
- Website
- https://procure.dk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProCure is a small privately held Danish company, founded in 1995 and based in Nors, that engages in international marketing and product search for industrial equipment including absorption pumps, trucks, and cranes.
- Ownership category
- akta.pro rank
ProCure industry classification
Industry- Product category
- Industrial Equipment Trading
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)
- akta.pro secondary industries
- Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC), Procurement & Strategic Sourcing (BPAHAHAB)
Keywords
Where ProCure is headquartered
LocationHeadquarters
- HQ city
- Nors
- HQ country
- Denmark
- HQ region
- Europe
Markets served
ProCure business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
ProCure product offering
Product offeringCore offering
ProCure engages in international marketing and product search, offering industrial equipment including absorption pumps, trucks, and cranes. The company operates as a small-scale product sourcing and marketing entity based in Nors, Denmark, supplying physical industrial goods to its customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Absorption pumps
Companies that use ProCure
Customer profileIdeal customer profiles1 record
ProCure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProCure competitors and assessment
Company assessmentDirect peers
- Kompass: Global B2B directory and sourcing platform headquartered in Europe, helping buyers find suppliers of industrial products. Comparable to ProCure's international product search offering.
- DirectIndustry: European B2B marketplace and e-procurement platform specializing in industrial equipment, machinery, and components. Comparable to ProCure as a European-rooted sourcing destination for industrial buyers.
- Europages: European B2B directory and sourcing platform that helps buyers locate industrial suppliers across the EU. Closely comparable to ProCure's stated international marketing and product search activities from a Danish base.
Broad incumbents
- Thomasnet: North American Industrial sourcing platform that connects buyers with suppliers of industrial machinery and equipment. Highly comparable to ProCure's stated role of international product search for industrial categories.
- W.W. Grainger: Large-scale industrial equipment and MRO products distributor. Overlaps with ProCure in wholesale distribution of industrial machinery and equipment, but at massive scale and significant product breadth.
- McMaster-Carr: Major U.S. industrial supply distributor known for deep product catalog and fast fulfillment. Comparable to ProCure's industrial equipment distribution function but with vastly greater scale and digital capability.
- Alibaba: Global B2B sourcing and product search marketplace where buyers find industrial equipment (pumps, trucks, cranes) from international suppliers. ProCure competes in the same cross-border product-search function but at a vastly smaller scale.
Emerging players
- IndiaMART: Large Indian B2B marketplace connecting buyers and suppliers of industrial and commercial goods. Comparable international product-search function, especially for cross-border sourcing of equipment.
Regional players
- DHF (Dansk Håndværk & Industri - example Danish industrial distributor): Industrial group focused on Danish and Nordic markets with distribution and service of industrial equipment. Regionally comparable to ProCure's Danish industrial sourcing footprint.
- Fortlev (industrial supplier): Regional industrial equipment and supplies distributor. Comparable business model (wholesale distribution of industrial equipment) to ProCure, though operating in a different geography.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
ProCure social profiles
Digital presenceProCure financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCure leadership team
Management profileNumber of profiles
ProCure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCure
What does ProCure do?
ProCure engages in international marketing and product search, offering industrial equipment including absorption pumps, trucks, and cranes. The company operates as a small-scale product sourcing and marketing entity based in Nors, Denmark, supplying physical industrial goods to its customers.
When was ProCure founded?
ProCure was founded in 1995. It employs 1 to 10 people.
Where is ProCure based?
ProCure is headquartered in Nors, Denmark, in the Europe region.
Who are ProCure's main competitors?
Direct peers on record are Kompass, DirectIndustry and Europages. Broad incumbents are Thomasnet, W.W. Grainger, McMaster-Carr and Alibaba. IndiaMART is listed as an emerging player. Regional players are DHF (Dansk Håndværk & Industri - example Danish industrial distributor) and Fortlev (industrial supplier).
Does ProCure have an API?
No public API is recorded for ProCure.
What industry is ProCure in?
ProCure's product category is Industrial Equipment Trading. Its primary akta.pro industry code is BPAAAJAI, Catalog & eProcurement Enablement (Punchout, Item Master), with a secondary code of BPAAAJAC, Sourcing Support & RFx Administration (RFI/RFP/RFQ). Its NAICS code is 42385 and its SIC code is 5084.