Horisont Gruppen

What Horisont Gruppen does

Horisont Gruppen a/s is a privately held, family-owned Danish B2B trade media company headquartered in Copenhagen, founded in 1992. The company operates seven distinct professional trade media brands — Installatør.dk (installation industry), CSR.dk (sustainability and ESG), SCM.dk (supply chain management), Hair.dk (hair and beauty), Produktion.dk (industrial production), Designbase.dk (design and furniture), and Maritimedanmark.dk (maritime sector) — each functioning as an editorially anchored professional community for installers, decision-makers, specialists, and suppliers in its respective vertical.

All seven media properties run on AiOS xp, a proprietary community- and media platform developed in-house by Horisont Gruppen specifically for trade media and professional communities. The platform supports editorial publishing alongside community engagement, with controlled collaboration between editorial teams and professional members. CEO Rasmus Brylle has publicly framed the company's core offering as independent professional communities that aggregate, develop, and highlight knowledge — explicitly positioning the business as redefining what a modern niche media platform is.

The company monetizes through B2B advertising and sponsorship across its seven verticals, complemented by community-based recurring services, sold via a quote-based direct sales motion handled by dedicated Client Managers. The business operates exclusively in Denmark, employs between 11 and 50 people, and is actively recruiting, having stated explicit growth ambitions.

Name

Horisont Gruppen

Legal name

Horisont Gruppen a/s

Website

https://horisontgruppen.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Horisont Gruppen is a family-owned Danish B2B trade media company operating seven editorially anchored professional community platforms across installation, ESG, supply chain, hair/beauty, industrial production, design/furniture, and maritime verticals, all powered by its proprietary AiOS xp platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Advertising and Sponsorship: The company operates professional trade media platforms that generate revenue through B2B advertising and sponsorship arrangements with companies targeting professional audiences in specific industries.
2. Professional Community Services: Revenue generated through professional communities that connect businesses, decision-makers, and specialists, creating value through visibility, relationships, and business development opportunities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Horisont Gruppen operates a portfolio of seven Danish trade media brands and a proprietary community-and-media platform called AiOS xp that powers all of its media properties. The company creates editorially anchored professional communities connecting businesses, decision-makers, and specialists across verticals including installation, sustainability/ESG, supply chain, hair/beauty, industrial production, design/furniture, and maritime sectors, monetizing through B2B advertising, sponsorship, and community services.

Product overview

Horisont Gruppen operates as a unified platform-plus-portfolio architecture. The core technology is AiOS xp, a proprietary community- and media platform developed specifically for trade media and professional communities, which powers all of the company's media operations. Built on top of this platform is a portfolio of seven distinct Danish trade media brands: Installator.dk (installation industry), CSR.dk (sustainability/ESG), SCM.dk (supply chain management), Hair.dk (hair and beauty industry), Produktion.dk (industrial production), Designbase.dk (design and furniture), and Maritimedanmark.dk (maritime sector). Each brand functions as its own editorial ecosystem while sharing the underlying AiOS xp platform infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• AiOS xp: A proprietary community and media platform developed specifically for trade media and professional communities, used to power all Horisont Gruppen's media properties.

Products and services

• AiOS xp A proprietary community and media platform developed in-house by Horisont Gruppen, specifically designed for trade media and professional communities. All Horisont Gruppen media properties run on this platform.
• Installatør.dk A central trade media for the installation industry focusing on electrical, plumbing, energy, and technology, targeting installers, suppliers, and decision-makers.
• CSR.dk Denmark's leading media on responsible business, sustainability, and ESG, connecting companies, advisors, and decision-makers working strategically with corporate social responsibility and sustainable development.
• SCM.dk Trade media for supply chain management, logistics, and procurement, serving leaders and specialists working with efficient, robust, and data-driven supply chains.
• Hair.dk Trade media for the hairdressing and beauty industry, delivering news, trends, cases, and professional knowledge targeted at professionals in the hair and beauty sector.
• Produktion.dk Denmark's trade media for industrial production and manufacturing companies, covering automation, digitalization, efficiency, and management in industry.
• Designbase.dk Trade media for the design, furniture, and lifestyle industry, covering trends, business, production, and market with focus on both Danish and international players.
• Maritimedanmark.dk Complete overview of the maritime sector in Denmark, covering shipping, offshore, ports, technology, and green transition in the maritime value chain.

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Jysk Fynske Medier: Danish regional media group operating newspapers, digital media, and trade publications. Comparable as a Denmark-based multi-brand media operator, though with primarily regional rather than national B2B vertical focus.
• Bonnier Group: Scandinavian family-owned media conglomerate operating trade and consumer media across the Nordics. Comparable as a family-controlled regional media group with B2B and consumer trade titles, though operating at much larger scale across multiple Scandinavian markets.
• Egmont Group: Danish-Scandinavian foundation-owned media group with trade publications, magazines, and digital media. Comparable as a regional B2B and consumer media operator with similar ownership ethos and Scandinavian focus, though with broader portfolio scope.
• Berlingske Media: Major Danish media company publishing newspapers and B2B trade titles. Comparable as a Denmark-headquartered media operator serving professional audiences, though with a much larger consumer journalism footprint alongside trade content.

Direct peers

• Trade Press Media Group: US-based company operating multiple specialized trade publications across B2B verticals. Comparable as a multi-brand niche trade media operator using proprietary platform infrastructure to power multiple distinct editorial brands.
• Daily Media Group: Nordic B2B media company operating specialized trade publications and digital platforms across multiple industries. Comparable as a multi-vertical Nordic B2B trade media operator with similar niche brand portfolio approach and community-focused content strategy.
• North Media Group: Danish B2B and consumer media company operating multiple niche trade publications and online platforms across regional verticals. Closely comparable as a multi-brand Danish media house serving specialized audiences with advertising-driven revenue.
• Raconteur Media: UK-based B2B content and trade media company publishing specialized business content for professional audiences. Comparable as a niche B2B media operator focused on serving professional decision-makers with sponsored and editorial content.

Broad incumbents

• Informa (UBM): Global B2B media and events group operating hundreds of trade brands across industries including supply chain, maritime, and design. Comparable as a large-scale multi-vertical B2B trade media operator, but with vastly greater geographic and category breadth.
• Foundry (formerly IDG): Global B2B technology and business media company operating vertical trade brands. Comparable as a multi-vertical B2B trade media operator serving professional audiences, though at much larger scale and with English-language global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/horisontgruppen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horisont Gruppen