AsiaAustralis
AsiaAustralis is an Adelaide-based boutique advisory firm founded in 2011, providing Asia Pacific market entry strategy, trade mission support, and government engagement services to Australian federal, state, and local governments, industry associations, and private sector clients via two senior partners.
- Company typePrivate
- Founded2011
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AsiaAustralis does
AsiaAustralis is an Australian strategic management advisory firm headquartered in Adelaide, South Australia, specialising in Asia Pacific market entry, trade development, and government engagement. Founded in 2011 by Dr. Nathan Gray (Managing Partner) and Phillip Hudson (Senior Partner), the firm serves Australian federal and state governments, local councils, industry associations, universities, and private enterprises across wine, mining, manufacturing, defence, food, and education sectors. Service delivery is conducted personally by the two partners, leveraging over 40 years of combined international experience and senior ministry-level networks across ASEAN, North East Asia, South Asia, and the Middle East.
The firm's core "technology" is a set of proprietary analytical frameworks developed over approximately 30 years of consulting practice. The International Strategic Market Entry Plan and Regional International Engagement Model apply Relative Competitive Position (RCP) and Market Attractiveness (MA) assessment tools to rank markets, products, and services for prioritised engagement. Supporting methodologies include a Staged Approach to Analysis (graduated market scan through niche category analysis) and In-Market Business Mission Support (trade mission facilitation with pre-delegation briefings, stakeholder engagement, and post-delegation debriefing). There are no software products, APIs, or AI/ML components — the offering is human-delivered professional services.
AsiaAustralis monetises through two engagement models: project-based fee for service (custom-priced consulting projects) and monthly retainer advisory (ongoing in-market opportunity development and trade mission support). Distribution is direct and partner-led, with no resellers; marketing relies on a content blog tagged by market and sector, combined with referral and visibility generated through partner positions in business chambers and industry forums. The firm claims a global operating footprint covering approximately 40 countries across Asia, the Middle East, the Pacific, and select markets in the Americas, Europe, and Africa.
AsiaAustralis firmographics
Firmographics- Name
- AsiaAustralis
- Legal name
- AsiaAustralis
- Website
- https://asiaaustralis.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AsiaAustralis is an Adelaide-based boutique advisory firm founded in 2011, providing Asia Pacific market entry strategy, trade mission support, and government engagement services to Australian federal, state, and local governments, industry associations, and private sector clients via two senior partners.
- Ownership category
- akta.pro rank
AsiaAustralis industry classification
Industry- Product category
- International Business Advisory Services
- NAICS
- Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Economic Research, Statistics & Policy Advisory (BPADAMAJ)
- akta.pro secondary industries
- Global Trade & Customs / Trade Compliance (BPAHAHAG), Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)
Keywords
Where AsiaAustralis is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AsiaAustralis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Project-Based Fee for Service: Senior partners provide services including management of large complex projects, extensive experience in international trade and investment programs, design and implementation of stakeholder consultation frameworks. AsiaAustralis is primarily concerned with creating value for clients, ensuring maximum knowledge for best investment, trade, market entry, and business partnership decisions.
- Monthly Retainer Model: Allows AsiaAustralis to pursue market opportunities on behalf of clients and provides effective follow-up capabilities for clients with in-market opportunities. Consultants travel globally on a regular basis and provide ongoing follow-up support, trade mission support, and on-ground market support during in-country visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project Basis Fee for Service |
| Subscription | Monthly | Monthly Retainer Model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
AsiaAustralis product offering
Product offeringCore offering
AsiaAustralis provides strategic advisory and consulting services that help governments, industry associations, and private companies design and execute international engagement strategies across Asian markets. Offerings span export development, investment attraction, international market entry planning, stakeholder engagement, and the design/delivery of business and trade missions.
Product overview
AsiaAustralis is a strategic management advisory firm (not a software product company) that offers a portfolio of consulting services focused on international market entry and Asia Pacific engagement. The core service offerings include: the International Strategic Market Entry Plan (a proprietary strategic planning framework utilizing RCP/MA market assessment methodologies developed over 30 years), the Regional International Engagement Model (for government economic development prioritization), and the Staged Approach to Analysis (a flexible graduated analysis model). These analytical frameworks are delivered through flexible engagement models: Project Basis Fee for Service, Monthly Retainer Model, and In-Market Business Mission Support. The company specializes in export market development, investment attraction, strategic planning, and stakeholder engagement for clients operating across Asia Pacific markets.
Differentiator
Problem solved
Functional benefit
Products and services
- International Strategic Market Entry Plan Structured advisory engagement that helps governments and private companies design a comprehensive strategy for entering and operating in target Asian markets. It is a standalone service offering rather than a feature of a larger product.
- Regional International Engagement Model Standalone advisory service providing a regional model for organisations to design, sequence and execute multi-market engagement across Asia.
- Staged Approach to Analysis Standalone analytical service that applies the firm's phased methodology to break down complex Asia-market questions into a sequenced analysis plan for clients.
- In-Market Business Mission Support End-to-end service that designs, organises and executes business and trade missions into Asian markets on behalf of governments, industry associations and corporate clients.
Quantifiable outcome
- Multi-million dollar contracts awarded to Victorian Education Institutions for Transnational education projects in ASEAN as a result of Victorian International Education Cluster project management.
Companies that use AsiaAustralis
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
AsiaAustralis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AsiaAustralis partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
AsiaAustralis competitors and assessment
Company assessmentRegional players
- Investment NSW: New South Wales government investment and export agency. Comparable as a state-level provider of investment attraction and international trade services to Asian markets; competes for similar Australian corporate mandates.
- Trade and Investment Queensland: Queensland state government trade and investment promotion body. Comparable in mission and service mix (export development, investment attraction) but focused exclusively on Queensland rather than operating nationally like AsiaAustralis.
Broad incumbents
- EY (Ernst & Young) Australia: Big Four firm with established international trade and FDI advisory practices. Competes for similar Australian government mandates on export strategy, investment attraction, and Asia Pacific market analysis.
- PwC Australia: Big Four consultancy with international trade advisory and Asia Pacific market entry capabilities. Overlaps with AsiaAustralis in providing strategy consulting for Australian government and corporate clients seeking Asia engagement.
- Deloitte Australia: Big Four consultancy with global trade advisory and economic development services. Comparable as a larger alternative for government clients seeking Asia market entry and economic strategy consulting.
- Austrade: Australian government's international trade and investment promotion agency. Comparable because it serves overlapping clients (Australian exporters, state governments) with similar export market development and investment attraction services across Asia Pacific.
- KPMG Australia: Big Four professional services firm with a dedicated Asia Practice. Comparable in delivering international market entry strategy, trade advisory, and economic analysis to Australian government and corporate clients at greater scale.
Direct peers
- Asialink Business: University of Melbourne-affiliated advisory organization that helps Australian businesses engage with Asian markets. Closely comparable in target customer (Australian SMEs and corporates), service type (Asia market entry advisory), and geographic focus.
Others
- Australia Indonesia Business Council: Industry body that AsiaAustralis partners are heavily involved with. Comparable as an ecosystem enabler for Australian-Indonesia business engagement; overlapping membership and referral pipeline but not a direct consulting competitor.
Emerging players
- CPCS Transcom: International management consultancy with transport and trade infrastructure advisory across emerging markets. Comparable niche boutique consulting model with proprietary frameworks for international market entry and project facilitation.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AsiaAustralis social profiles
Digital presenceAsiaAustralis financial estimates
Financial estimateRevenue estimate
Valuation estimate
AsiaAustralis leadership team
Management profileNumber of profiles
Profiles3 records
AsiaAustralis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AsiaAustralis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AsiaAustralis
What does AsiaAustralis do?
AsiaAustralis provides strategic advisory and consulting services that help governments, industry associations, and private companies design and execute international engagement strategies across Asian markets. Offerings span export development, investment attraction, international market entry planning, stakeholder engagement, and the design/delivery of business and trade missions.
Is AsiaAustralis a public or private company?
AsiaAustralis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AsiaAustralis founded?
AsiaAustralis was founded in 2011. It employs 1 to 10 people.
Where is AsiaAustralis based?
AsiaAustralis is headquartered in Adelaide, Australia, in the Oceania region.
How does AsiaAustralis make money?
Two revenue lines are on record. Project-Based Fee for Service is the primary driver. The others are monthly Retainer Model.
Who are AsiaAustralis's main competitors?
Regional players on record are Investment NSW and Trade and Investment Queensland. Broad incumbents are EY (Ernst & Young) Australia, PwC Australia, Deloitte Australia, Austrade and KPMG Australia. Asialink Business is listed as a direct peer. Australia Indonesia Business Council is listed as an others. CPCS Transcom is listed as an emerging player.
Does AsiaAustralis have an API?
No public API is recorded for AsiaAustralis.
What industry is AsiaAustralis in?
AsiaAustralis's product category is International Business Advisory Services. Its primary akta.pro industry code is BPADAMAJ, Economic Research, Statistics & Policy Advisory, with a secondary code of BPAHAHAG, Global Trade & Customs / Trade Compliance. Its NAICS code is 541618 and its SIC code is 8742.