Domum

What Domum does

Domum is a California-headquartered boutique architectural firm providing residential and commercial design services across seven US states. Founded in 2011 under the legal entity Alatorre Architects Inc., the firm operates from Rocklin, California, and maintains architectural licensure in California, Alabama, Arizona, Colorado, Idaho, Nevada, and Utah. Service offerings span full architectural design from feasibility through construction administration, including residential custom homes, accessory dwelling units (ADUs), major and minor remodels, multi-family developments, commercial tenant improvements (retail, office, restaurant/brewery, private medical), new construction shell, and self-storage facilities.

The firm's technical stack is built around Building Information Modeling (BIM) for 3D design and Virtual Reality (VR)-enabled visualization, including personalized VR walkthroughs and 4K photorealistic renderings delivered to clients before construction. Beyond custom architectural services, Domum has productized standardized ADU floor plans (375 to 1,200 sq ft) sold through a WooCommerce-powered e-commerce platform (shop.domum.design) in tiered configurations—PDF Starter, DWG Starter, Construction Set, and Site-Specific Plans—priced from $29 to $1,519. The firm also distributes educational resources (Project Planning Pack, Kitchen Planning Pack), publishes an architectural anthology ("Inside the Mind of The Architect – Volume 2"), and maintains a content presence via Domum TV on YouTube. A proprietary project management methodology, the Domum Delivery Method (DDM), underpins service execution and was developed over nearly two decades of practice.

Domum operates a hybrid services-plus-product business model. Custom architectural engagements move through a four-step sales process (consultation, feasibility study, formal proposal and kickoff, DDM-based delivery) supplemented by $150-per-30-minute coaching consultations with senior designers; standardized ADU plans are sold self-serve online. Targeted customer segments include residential property owners (custom homes, ADUs, remodels), commercial SMBs (tenant improvements across retail, healthcare, restaurant, office, and medical use cases), and a secondary segment of developers and investors. The firm reports 830+ completed projects, holds a 5/5 Houzz rating and 4.7/5 Google rating, is a NARI member, and has accumulated multiple Best of Houzz Service Awards from 2019 through 2025 alongside 2022 Archframe and Architecture Construction & Design Awards.

Name

Domum

Legal name

Alatorre Architects Inc.

Website

https://domum.design

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Domum is a California-headquartered boutique architectural firm offering residential and commercial design services across seven US states. Founded in 2011, it combines custom architectural projects with self-serve ADU plans sold via e-commerce and coaching consultations with senior designers.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Architectural Services (541310)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

ADU Design, Architecture & Engineering (HSAPAMAF)

akta.pro secondary industries

ADU Project Management & General Contracting (HSAPAMAO), ADU Modular/Prefab ADU Procurement & Installation (HSAPAMAL), Detached ADU (Backyard Cottage) Construction (HSAPAMAA)

Keywords

• Architectural design services
• Residential remodeling
• Commercial architecture
• ADU floor plans
• Building information modeling

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. ADU Plan Sales: One-time license fees for pre-designed ADU (Accessory Dwelling Unit) plans sold in multiple tiers (PDF Starter, DWG Starter, Construction Set, Site Specific Plans). Plans range from $29 to $1,519 depending on configuration.
2. Consulting Services: Coaching calls and feasibility consultations offered at $150 per 30-minute session with senior designers. Covers project feasibility, budget guidance, and next steps.
3. Architectural Services: Full-service architectural design from pre-design through construction, including feasibility studies, consulting, design review, construction management, and project management services.
4. Publications: Sale of the book 'Inside the Mind of The Architect - Volume 2' for $19.95, featuring writings from Tim Alatorre and other leading architects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Domum is a boutique architectural firm providing full-service residential and commercial architecture—from feasibility studies and design through construction and project management—alongside a self-serve e-commerce catalog of pre-designed ADU floor plans (PDF/CAD/Construction Sets) sold in tiered licenses, VR visualization services, and architectural coaching calls. Its proprietary Domum Delivery Method (DDM) and BIM/VR-based design process differentiate its integrated design-plus-delivery service.

Product overview

Domum is a boutique architectural firm offering a portfolio of products and services centered on residential and commercial architecture. The core offerings include pre-designed ADU (Accessory Dwelling Unit) floor plans sold through the Shop Domum e-commerce platform in multiple tiers (PDF Starter, DWG Starter, Construction Set, Site-Specific Plans, 3D Renderings), ranging from 375 to 1200 sq ft. The company complements its plan sales with professional architectural services including feasibility studies, architecture design, consulting, project management, and Virtual Reality visualization services. Additionally, Domum offers educational resources such as the Kitchen Planning Pack and Project Planning Pack, coaching consultation calls, and sells a published architectural anthology. The Domum Delivery Method (DDM) serves as the proprietary methodology underpinning their service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services End-to-end architectural design services from pre-design through construction, including design collaboration, guidance, transparency, and service throughout the project lifecycle. Covers both residential and commercial projects.
• Feasibility Studies Pre-project analysis uncovering unknowns and potential issues related to site or property zoning, design requirements, and hidden fees. Conducted before formal architectural engagement to qualify and de-risk projects.
• Consulting Services Design review and advisory services for clients who already have an architect, including design intent review, code compliance checking, and plan reviews.
• Project Management Project tracking and coordination services including permitting process management, collaboration, follow-ups, and relationship management with local jurisdictions and consultants.
• Residential Architectural Services Residential architectural offerings including new custom homes, new ADUs, major remodels/additions, minor interior remodels, multi-family complexes, and new developments.
• Commercial Architectural Services Commercial tenant improvements for retail, office/business, restaurant/bar/brewery, and private medical facilities; new construction shell; and self-storage projects.
• Virtual Reality Services Immersive VR experience and video walkthrough services allowing clients to virtually explore projects before construction, including 4K high-resolution photorealistic renderings and personalized video walkthroughs delivered via VR goggles.
• Printing Services Large format printing services for bid sets, job site plans, and other construction documentation.
• ADU Plans (Accessory Dwelling Unit Plans) Pre-designed architectural floor plans for Accessory Dwelling Units sold in multiple tiers (PDF Starter, DWG Starter, Construction Set, Site-Specific Plans, 3D Renderings). Plans range from 375 sq ft to 1200 sq ft with various bedroom/bathroom configurations; priced from $29 to $1,519.
• Coaching Call with Carter Inthavong 30-minute consultation calls ($150) with Senior Designer and Chief Production Officer Carter Inthavong covering project feasibility, budget guidance, next steps, mistake avoidance, and ROI maximization for projects building in 12-36 months.
• Coaching Call with Rachael Dilbeck 30-minute feasibility consultation calls ($150) with Master Designer Rachael Dilbeck covering return on investment focus and common renovation mistakes to avoid, targeted at property owners planning to build or renovate within 12 months.
• Inside the Mind of The Architect – Volume 2 (Signed Copy) An anthology of writings from leading architects worldwide, providing insights into design approaches and personalities. Each copy signed by contributing architect Tim Alatorre. Priced at $19.95 plus shipping.

Quantifiable outcome

• 830+ successful projects completed
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Gensler is a global architecture and design incumbent that competes with Domum's commercial tenant-improvement practice (retail, office, restaurant, medical) and overlaps in ADU-related urban housing strategy work.
• Olson Kundig: Olson Kundig is an established architecture and design firm with award-winning residential and ADU-adjacent work; it overlaps with Domum's architectural services for custom homes but operates at a larger national/international scale.
• Marmol Radziner: Marmol Radziner is a higher-end California residential architecture and design-build firm with ADU and custom home work, comparable to Domum in residential architecture services and Western US geography, but at a luxury tier.

Direct peers

• Plant Prefab: Plant Prefab designs and manufactures custom and predesigned prefabricated homes and ADUs using sustainable materials, overlapping with Domum's ADU design catalog and California's ADU market.
• Cover (ADU builder): Cover offers design + build prefab ADUs with proprietary software-driven plan configurators in California and adjacent states, competing head-on with Domum's residential ADU design practice and shop.domum.design plan offering.
• Abodu: Abodu builds prefabricated ADUs with standardized floor plans and a streamlined permit process in California, directly contesting Domum's ADU design and plan-licensing business for the same homeowner customers.
• Method Homes: Method Homes is a prefab homebuilder offering modular ADUs and custom residences, comparable to Domum in producing plan-based residential design products for the Western US market.
• Studio Shed: Studio Shed designs and ships prefabricated ADUs and backyard studios with standardized plan libraries and configurators, directly competing with Domum's productized ADU plans and custom design work in the same Western US customer segment.
• Connect Homes: Connect Homes delivers modular steel-framed prefab ADUs and single-family homes with standardized design libraries, directly comparable to Domum's ADU plan catalog and custom architectural services.

Emerging players

• Yards (ADU marketplace): Yards is an emerging digital platform connecting homeowners with ADU designers, builders, and financing, overlapping with Domum's digital ADU plan shop and consultation funnel for the same California homeowner demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/domum_design
• Facebookfacebook.com/go.domum
• LinkedInlinkedin.com/company/domum
• Instagraminstagram.com/domum_architects
• Pinterestpinterest.com/domumdesign

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domum