2M Consulting

What 2M Consulting does

2M Consulting, LLC is a privately held professional services firm founded in 2009 and headquartered in Eldersburg, Maryland. The firm provides consulting, training, and advisory services exclusively to the residential new home construction industry, with a focus on homebuilders, developers, and residential subcontractors in the Maryland and surrounding Mid-Atlantic region. The firm was co-founded by Doug McIltrot and Rich Marcinek, two former New Home Construction Industry executives who together bring over 40 years of combined experience in residential sales, marketing, management, construction, and development. Headcount is limited to the two founding principals.

2M Consulting's offering is organized around five core service areas: Community Setup, Traffic Generation, Sales Conversion, Customer Service and Satisfaction Programs, and Management and Administration. Services are delivered through direct engagement with client decision-makers and are billed on an hourly-rate or project basis. The firm also operates a separate but related entity, 2M Quality, which provides construction quality control and inspection programs for residential subcontractors and national builders, enabling cross-referral between the two entities. Case-study outcomes cited include division profit growth from $3mm to $58mm, market share capture of 23.2%, loan application efficiency rising from 57% to 92%, and cancellation rate reduction from 39.1% to 22.1%.

The company has no proprietary technology, no software platform, no mobile app, and no API. Its go-to-market relies on direct sales, referrals, and a basic website at 2mconsultingllc.com. There is no disclosed external funding, no parent company, and no institutional ownership. The firm maintains charitable partnerships with the Leukemia and Lymphoma Society and a Tanzania Medical Clinic as part of its community outreach mission.

Name

2M Consulting

Legal name

2M Consulting, LLC

Website

https://2mconsultingllc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

2M Consulting is a two-founder Maryland-based professional services firm founded in 2009 that provides consulting, training, and advisory services to homebuilders, developers, and subcontractors in the residential new home construction industry, operating primarily in the Mid-Atlantic region.

Ownership category

akta.pro rank

Product category

Homebuilder Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Human Capital & Workforce Transformation Consulting (BPAHACAE), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Residential construction consulting
• Homebuilder advisory services
• New home sales consulting
• Construction quality inspection
• Homebuilding management consulting

Headquarters

HQ city

La Défense

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: 2M Consulting generates revenue through professional consulting services billed on an hourly-rate basis or per-project basis. Services include business analysis, recommendations, training programs, and implementation support for homebuilding operations. The company also offers quality inspection programs and contract review services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

2M Consulting is a professional services firm that partners with residential homebuilders and developers to deliver consulting, training, and advisory engagements spanning five core areas: community setup and positioning, traffic generation and marketing, sales conversion training, customer service program development, and management/administration support. Engagements are delivered directly by the two co-founders on an hourly-rate or project basis, with a separate sister brand (2M Quality) handling construction quality control and inspection services.

Product overview

2M Consulting offers a unified suite of consulting services for the residential new home construction industry, encompassing five core service areas: Community Setup (product positioning, competitive analysis), Traffic Generation (marketing plans and implementation), Sales Conversion (training for sales representatives and managers), Customer Service & Satisfaction (program development and quality control), and Management & Administration (staffing, systems, efficiency tools). The company also operates a separate sub-brand called 2M Quality, which is dedicated specifically to construction quality control and inspection services for residential subcontractors and national builders. The services are delivered through consulting engagements rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Setup Services Analysis and positioning services for new and underperforming residential communities, including product, pricing, and competitive analysis for homebuilders.
• Traffic Generation Services Marketing plan development and implementation for individual communities or entire divisions to drive prospective buyer traffic for homebuilders.
• Sales Conversion Services Training programs for sales representatives and managers covering sales skills, traffic generation, follow-up, mortgage financing, negotiating, and closing techniques.
• Customer Service and Satisfaction Programs Program development and training to improve customer experience and satisfaction in new home construction operations, including construction quality control elements.
• Management and Administration Services Staffing, training, job descriptions, and implementation of tools and systems for operational efficiency, control, and analysis at homebuilder organizations.
• 2M Quality Construction quality control and inspection programs developed for residential subcontractors and national homebuilders; quality inspection programs have been developed for three national builders.

Quantifiable outcome

• Grew division profits from $3mm to over $58mm with 169% ROA and 5.7% overhead leverage
• +7 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 2M QualitycoreOthers2M Quality is a separate company established by the founders of 2M Consulting specifically for construction quality control and inspection services. The partnership involves cross-referral where 2M Consulting recommends 2M Quality for quality inspection needs, and the companies operate in related service areas serving the homebuilding industry. Quality inspection programs have been developed for 3 national builders.
• Leukemia and Lymphoma SocietyminorOthersCharitable partnership with the Leukemia and Lymphoma Society as part of 2M Consulting's corporate social responsibility and community outreach initiatives.
• Tanzania Medical ClinicminorOthersCharitable partnership supporting Tanzania Medical Clinic as part of 2M Consulting's commitment to global community service and giving back.

Scale indicators4 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• FMI Corporation: FMI Corporation is a large management consulting firm focused on the broader engineering and construction industry. While it serves a wider scope than 2M Consulting (including commercial construction), its consulting model, services, and client overlap with homebuilders makes it a relevant comparator at greater scale.
• Metrostudy: Metrostudy, now part of Zonda, provides housing market data and analytics covering local markets nationwide including the Mid-Atlantic. It is a broader incumbent in the homebuilding data and advisory space that competes for the same builder clients as 2M Consulting.

Direct peers

• Zelman & Associates: Zelman & Associates provides housing market research and consulting services, now operating within Walker & Dunlop. It shares 2M Consulting's focus on residential housing and builder clients, though at much greater scale and with a research-led model.
• John Burns Real Estate Consulting: John Burns Real Estate Consulting provides research, advisory, and consulting services to homebuilders, lenders, and real estate investors. It is directly comparable to 2M Consulting in its vertical specialization on the residential housing industry and delivery of consulting engagements to builder clients.
• Builder Partnerships: Builder Partnerships is a consulting and networking organization serving production homebuilders across the U.S., offering strategic consulting on operations, marketing, and vendor relationships. It is comparable to 2M Consulting in serving small-to-mid size homebuilders with operational and sales consulting.
• Principia Consulting: Principia Consulting is a boutique advisory firm serving the building products and homebuilding industries. It is directly comparable to 2M Consulting in its industry specialization, boutique scale, and delivery of consulting engagements to residential construction clients.
• Zonda (formerly Meyers Research): Zonda provides housing market data, research, and advisory services to homebuilders and developers nationwide. It competes with 2M Consulting in the homebuilder advisory space but at much larger scale with proprietary data products and recurring research subscriptions.

Emerging players

• The CE Shop: The CE Shop provides real estate education, training, and continuing education services to real estate professionals and adjacent industries. It is a thematic peer to 2M Consulting given the overlap in sales training and professional education services offered to residential real estate stakeholders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/2m-consulting-sarl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2M Consulting