What Auerbach Pollock Friedlander | Auerbach Glasow does

Auerbach Pollock Friedlander | Auerbach Glasow, now operating as Apeiro Design, is a specialized architecture and design consultancy founded in 1972 and headquartered in San Francisco, with additional offices in New York, Minneapolis, and Washington D.C. The firm provides integrated planning and design services across three tightly related disciplines: theatre/performance environments, architectural lighting, and audio-visual technology. Its practice spans the full design lifecycle for stages, auditoriums, performing arts centers, corporate facilities, and large-scale public installations, combining acoustics, staging, seating, production systems, lighting, and AV integration into a single multidisciplinary offering for institutional and enterprise clients.

The company's underlying technology stack is conventional AEC and design tooling rather than a proprietary platform; the firm sells human expertise, project-based consulting, and design specifications rather than a software product. Engagements are quoted individually and structured around multi-phase design partnerships, with no disclosed subscription or recurring-revenue component. Go-to-market is direct B2B outreach to universities, corporate campuses, performance venues, entertainment companies, and commercial real estate clients, supported by a portfolio-driven website and organic social presence on LinkedIn and Instagram. The firm relies on brand reputation and marquee credentials (Walmart, Arizona State University, Cirque du Soleil, PENN 2, and the Haikou International Duty-Free Shopping Complex atrium installation) for new business rather than paid marketing or channel partners.

Revenue mechanics are professional services fees on custom project scopes, with no public pricing, no disclosed financials, and no external funding. Ownership appears independent with no parent, private equity, or institutional backing identified. The 11–50 employee footprint, multi-office geography, and selective international project portfolio (Mexico, China) signal a boutique-scale practice actively serving complex, high-visibility institutional work rather than a volume-driven services firm.

Name

Auerbach Pollock Friedlander | Auerbach Glasow

Legal name

Apeiro Design

Website

https://auerbachconsultants.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Apeiro Design (formerly Auerbach Pollock Friedlander / Auerbach Glasow) is a San Francisco-headquartered, 11–50 employee architecture consultancy founded in 1972 that delivers integrated theatre/performance environment, architectural lighting, and AV technology design services to universities, corporate campuses, entertainment companies, and large-scale venues across the US, Mexico, and China.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (541310)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Theatre consulting
• Architectural lighting design
• AV technology design
• Performance venue planning
• Theatre design services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Consulting Services: Professional services revenue generated through planning, design, and consulting engagements for theatre/performance environments, architectural lighting, and AV technology projects. Services are project-based with engagements typically structured as one-time consulting contracts or multi-phase design partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Auerbach Pollock Friedlander / Auerbach Glasow (now operating as Apeiro Design) provides professional consulting and design services for theatre and performance environments, architectural lighting, and AV technology. Engagements cover acoustics, seating, staging, production systems, architectural lighting design, and audio-visual technology integration for performance venues, corporate facilities, educational institutions, and entertainment complexes worldwide.

Product overview

Apeiro Design (formerly Auerbach Pollock Friedlander and Auerbach Glasow) provides integrated design services for theatre/performance environments, architectural lighting, and AV technology. The company operates as a unified offering combining three core service areas that work together to inspire and enhance spaces around the globe. Their portfolio spans educational theatres, corporate facilities, entertainment venues, and large-scale installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatre/Performance Environments Services Design and planning services for theatre and performance spaces, including acoustics, seating, staging, and production systems, delivered to performing arts venues, educational theatres, and entertainment clients.
• Architectural Lighting Lighting design services for architectural spaces, including commercial, institutional, and performance venues, provided to corporate campuses, educational institutions, and large-scale architectural installations.
• AV Technology Audio-visual technology design and integration services for performance environments and architectural spaces, delivered to entertainment venues, corporate facilities, and educational institutions.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Schuler Shook: Schuler Shook is a theatre planning and architectural lighting design firm with direct overlap in both theatre consulting and architectural lighting services, serving similar institutional and entertainment clients.
• Jaffe Holden: Jaffe Holden is an acoustics and AV systems design consultancy serving performing arts, civic, and institutional clients, comparable for the AV technology and systems integration portion of Apeiro Design's offering.
• Theatre Projects Consultants: Theatre Projects Consultants is a long-established theatre planning and design consultancy serving performing arts venues worldwide, comparable in scope and client type to Apeiro Design's theatre/performance environments practice.
• Tillotson Design Associates: Tillotson Design Associates is an architectural lighting design firm serving cultural, commercial, and institutional projects worldwide, with comparable scope in architectural lighting design for venues and corporate campuses.
• LDP Lighting Design (Lighting Design Partnership): Lighting Design Partnership is an architectural lighting design consultancy serving commercial, institutional, and entertainment projects, directly comparable to Apeiro Design's architectural lighting practice.
• WJHW (Wrightson, Johnson, Haddon & Williams): WJHW is an AV and acoustics consulting firm for performing arts venues, corporate facilities, and houses of worship, directly comparable in AV systems design for institutional clients.
• Artec Consultants: Artec Consultants provides theatre, acoustics, and AV systems consulting for performance venues, comparable as a multi-disciplinary performance environment specialist with similar institutional client profiles.
• Charcoalblue: Charcoalblue is a global theatre and performance venue consulting firm offering theatre planning, acoustics, and AV/lighting design, directly matching the anchor's integrated theatre + AV + lighting service model for performing arts and entertainment clients.
• Fisher Dachs Associates: Fisher Dachs Associates is a theatre planning consultancy specializing in performance space design for performing arts centers, academic institutions, and entertainment venues — directly comparable as a specialist theatre consulting firm.

Regional players

• Bartenbach: Bartenbach is an Austrian-based lighting design and research consultancy with global reach; comparable as a specialist architectural lighting design peer though headquartered outside the anchor's primary North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apeirodesign
• Instagraminstagram.com/apeiro_design/?next=%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auerbach Pollock Friedlander | Auerbach Glasow