Potenciar
- Company typePrivate
- Founded1994
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
Potenciar firmographics
Firmographics- Name
- Potenciar
- Legal name
- Potenciar Consultores Associados
- Website
- https://potenciar.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Potenciar industry classification
Industry- Product category
- Management Consulting
- NAICS
- Other Management Consulting Services (541618), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro industry
- Succession Planning & High-Potential (HiPo) Leadership Programs
Keywords
Where Potenciar is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Potenciar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Organizational development projects aligned with business strategies. Includes leadership development, culture change, and climate management consulting delivered to corporate clients.
- Coaching and Mentoring: Executive coaching and mentoring services for executives, directors, and collaborators. Targets C-level and senior executives with personalized development programs.
- Professional Training Courses: Multi-level certification courses in Organizational Psychodrama (Levels I-III), Coaching with Psychodrama, and various workshops. Fees charged per course with installment payment options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Workshop Comunicação Não Violenta (CNV) |
| Subscription | Multi-year contract | Psicodrama Organizacional Nível I - Especialização |
| One time/ perpetual license | Multi-year contract | Workshop Fique Amigo do Tempo |
| One time/ perpetual license | Multi-year contract | Workshop Psicologia para Líderes |
| One time/ perpetual license | Multi-year contract | Psicodrama Organizacional Nível III - Supervisão |
| One time/ perpetual license | Multi-year contract | Psicodrama Organizacional Nível II - Didata |
| One time/ perpetual license | Multi-year contract | Formação em Coaching com Psicodrama |
| One time/ perpetual license | Multi-year contract | Comunicação Criativa + Lego Serious Play |
| One time/ perpetual license | Multi-year contract | Workshop Administração do Conflito |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Potenciar product offering
Product offeringCore offering
Potenciar is a Brazilian consulting firm providing organizational development, leadership development, executive coaching, mentoring, and professional certification courses. It applies a proprietary methodology combining Creative Problem Solving (CPS), Organizational Socionomy, and Sociodrama to deliver consulting projects, executive coaching, in-company training, and multi-level certification programs in Organizational Psychodrama for corporate clients.
Product overview
Potenciar is a leadership and organizational development consultancy founded in 1994, offering a portfolio of consulting services, coaching/mentoring, and specialized courses. The core methodology combines Creative Problem Solving (CPS), Organizational Socionomy, and Sociodrama. The company offers three proprietary tools: CHARM® (competency methodology) and TREM® (action plan methodology). Training programs include Psychodrama levels I-III, Coaching with Psychodrama certification, and various workshops on leadership, communication, conflict management, time management, and creative methodologies including Lego Serious Play.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultoria Organizational development consulting services focused on human potential development, culture change, and climate management. Includes modules for strategy, culture, leadership, teams, relational intelligence, and innovation, delivered to corporate clients.
- Coaching e Mentoring Coaching and mentoring services for executives, directors, and general collaborators, aligned with personal and professional goals. Based on Humanism, Positive Psychology, and Psychodrama philosophies, targeting C-level and senior executives.
- Psicodrama Organizacional Inteligência Relacional Nível I - Especialização Level 1 specialization course in Organizational Psychodrama focusing on relational intelligence. Forms Psychodramatists with 420 hours of training and certifies participants through FEBRAP.
- Psicodrama Organizacional Inteligência Relacional Nível II - Didata Level 2 course forming Psychodramatist Didatas (teacher/trainers) with 280 hours of training, focusing on advanced psychodramatic techniques and cluster work.
- Psicodrama Organizacional Inteligência Relacional Nível III - Supervisão Level 3 supervision course forming Psychodramatist Didata Supervisors with 280 hours, focusing on supervising Psychodramatist Sócio Educador Didatas in organizational settings.
- Formação em Coaching com Psicodrama 50-hour certification program combining Coaching with Psychodrama methodology, covering cognitive, attitudinal, technical, reflective, and metric dimensions for developing coachee potential.
- Workshop Psicologia para Líderes 32-hour workshop helping leaders understand their teams through Jungian psychology, organizational socionomy, Non-Violent Communication, cluster theory, and leadership assessment.
- Workshop Comunicação Não Violenta (CNV) 16-hour workshop on Non-Violent Communication principles, covering the 4 D's of communication (Deliberation, Debate, Discussion, Dialogue), digital/analog communication, and sociometry.
- Workshop Jogos Organizacionais Training course on using organizational games for online and in-person training, covering game design, dynamics, and adaptation for virtual environments with supervision via Zoom and WhatsApp.
- Comunicação Criativa + Lego Serious Play Workshop combining creative communication and Lego Serious Play methodology for developing presentation skills, storytelling, body language, and overcoming fear of public speaking.
- Workshop Fique Amigo do Tempo 8-hour workshop on time management and productivity, covering time concepts, habits, organization steps, time wasters, and action planning.
- Workshop Administração de Conflito 20-hour workshop on conflict administration and management, covering conflict perception, socio-styles, conflict dynamics, mapping tools, and action plans using the TREM methodology.
Quantifiable outcome
- Development of relational intelligence and interpersonal skills
- +2 more outcomes
Companies that use Potenciar
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Potenciar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Potenciar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zero 21 TreinamentocorePartnership with Zero 21 Treinamento for the Comunicação Criativa + Lego Serious Play course. Augusto Uchôa, partner at Zero 21, is the facilitator for this methodology. The course uses Lego Serious Play methodology combined with creative communication training.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Potenciar competitors and assessment
Company assessmentDirect peers
- FranklinCovey: Global leadership development firm built around proprietary methodologies (e.g., The 7 Habits). Directly comparable to Potenciar in its model of packaging patented content, certifying practitioners, and delivering enterprise training programs.
- Center for Creative Leadership (CCL): Nonprofit leadership development firm offering experiential leadership programs and certification. Closely comparable to Potenciar in its emphasis on experiential, methodology-driven leadership development and practitioner training.
- BTS Group: Strategy execution and leadership development consultancy using experiential learning methodologies. Comparable to Potenciar in combining proprietary methodologies, executive coaching, and enterprise training programs at Fortune 500 clients.
- DDI (Development Dimensions International): Global leadership development firm offering leadership training, succession planning, and assessment tools. Comparable to Potenciar in targeting enterprise leadership development with proprietary methodologies.
- The Ken Blanchard Companies: Leadership training firm built around proprietary methodologies (SLII, etc.) with licensing and certified practitioner programs. Closely comparable to Potenciar in its methodology-centric, certification-driven model.
- Dale Carnegie Training: Global leadership and professional training firm with proprietary methodologies and certified instructor networks. Comparable to Potenciar in delivering methodology-based leadership and interpersonal skills training.
Broad incumbents
- Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and succession planning services to C-suite clients. Comparable to Potenciar in service mix but operates at vastly greater scale with international footprint.
- LHH (Lee Hecht Harrison): Talent development and career transition firm with leadership development practice. Comparable to Potenciar in executive coaching and leadership training offerings, though LHH operates at greater scale and global breadth.
- Heidrick & Struggles: Executive search and leadership advisory firm. Comparable to Potenciar in serving C-suite clients with leadership advisory, succession planning, and executive coaching services.
Regional players
- Cia de Talentos: Brazilian leadership development and executive coaching firm serving large Brazilian corporations. Directly comparable to Potenciar as a Brazilian-market competitor in leadership development and corporate training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Potenciar social profiles
Digital presencePotenciar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Potenciar leadership team
Management profileNumber of profiles
Profiles5 records
Potenciar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Potenciar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Potenciar
What does Potenciar do?
Potenciar is a Brazilian consulting firm providing organizational development, leadership development, executive coaching, mentoring, and professional certification courses. It applies a proprietary methodology combining Creative Problem Solving (CPS), Organizational Socionomy, and Sociodrama to deliver consulting projects, executive coaching, in-company training, and multi-level certification programs in Organizational Psychodrama for corporate clients.
Is Potenciar a public or private company?
Potenciar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Potenciar founded?
Potenciar was founded in 1994. It employs 11 to 50 people.
Where is Potenciar based?
Potenciar is headquartered in São Paulo, Brazil, in the Latin America region.
How does Potenciar make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are coaching and Mentoring and professional Training Courses.
Who are Potenciar's main competitors?
Direct peers on record are FranklinCovey, Center for Creative Leadership (CCL), BTS Group, DDI (Development Dimensions International), The Ken Blanchard Companies and Dale Carnegie Training. Broad incumbents are Korn Ferry, LHH (Lee Hecht Harrison) and Heidrick & Struggles. Cia de Talentos is listed as a regional player.
Does Potenciar have an API?
No public API is recorded for Potenciar.
What industry is Potenciar in?
Potenciar's product category is Management Consulting. Its primary akta.pro industry code is EDABAAAL, Succession Planning & High-Potential (HiPo) Leadership Programs. Its NAICS code is 541618 and its SIC code is 8742.