Rehome Me

What Rehome Me does

Rehome Me (also operating as Animal ICAP) is a UK-based private organisation that runs a free national online platform aggregating animal rescue and rehoming services across the United Kingdom and Ireland. Founded in 2016, the platform serves animal welfare organisations, rescue centres, and sanctuaries by providing them with a consolidated advertising channel for animals needing new homes, while offering potential adopters, surrendering owners, and volunteers a single access point to listings, lost-and-found reports, and equine sharing arrangements. The product surface comprises six self-serve modules: Rehoming, Lost & Found, Animal Directory, Equine Sharers, Events, and Volunteer Matching, all delivered through a web-based platform with no disclosed native mobile app, API, or AI/ML components.

The underlying technology is a directory and listings platform built on standard web CMS infrastructure, with self-serve registration forms, regional coverage spanning England, Scotland, Wales, Northern Ireland, and Ireland, and integrations limited to external partner links including a PetPlan insurance voucher widget and a linked Equine Sharers sub-property. Distribution is fully self-serve and direct-to-consumer, supported by organic channels (website, Facebook, Twitter) and content marketing via news/blog posts covering rescue stories, volunteer calls, and Sussex Farm Watch bulletins coordinated with Sussex Police.

The revenue model is heavily skewed toward free provision. Animal welfare organisations use rehoming, lost-and-found, event advertising, and volunteer recruitment at no cost. Monetisation is confined to the Animal Directory, where UK animal businesses can advertise across categories such as education, health, livery, retail, training, and transport at a unit price starting from £10. No funding rounds, headcount data, or revenue figures are disclosed, and ownership commentary indicates a volunteer-supported, social-enterprise posture rather than a venture-backed commercial operation.

Name

Rehome Me

Legal name

Rehome Me

Website

https://rehomeme.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Rehome Me operates a free national UK online platform aggregating animal rescue and rehoming listings, connecting rescue centres with potential adopters and providing directory listings, lost-and-found reporting, volunteer matching, and equine sharing services for animal welfare organisations and UK pet owners.

Ownership category

akta.pro rank

Product category

Pet Rehoming and Animal Welfare Platform

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

akta.pro secondary industry

Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Pet rehoming platform
• Animal rescue directory
• Lost and found pets
• Animal welfare services
• Pet adoption marketplace

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Directory Advertising: UK animal businesses, products and services can advertise on the directory page. Pricing starts from as little as £10 for advertising.
2. Event Advertising: All animal welfare organisations can advertise fundraising events nationally free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rehome Me is a free UK-wide online platform that connects animal rescue centres, sanctuaries, and individual owners with people looking to rehome pets. It aggregates rehoming listings, lost and found reports, an animal-related business directory, equine sharer listings, animal welfare events, and volunteer opportunities into a single destination for the UK animal welfare community.

Product overview

Rehome Me is a free national online platform that aggregates animal rescue and rehoming from across the UK into one centralized hub. The core offering consists of a Rehoming Platform that matches animals in rescue centres with potential homes, a Lost and Found Service for reporting and reuniting missing animals, an Animal Business Directory listing UK animal services, a dedicated Equine Sharers page for horse sharing, an Events Platform for animal welfare fundraising, and a Volunteer Matching service connecting volunteers with rescue organizations. The platform serves as an access point for all animal welfare organizations, rescues, and sanctuaries to advertise animals for rehoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehoming Platform Centralised listings of dogs, cats, small animals, and other pets available for rehoming from UK rescue centres, sanctuaries, and individual owners. Users can search by species, location, breed, age, and sex, and contact the listing party directly.
• Lost and Found Service Free service for posting and searching listings of lost and found pets across the UK, helping owners reunite with missing animals and helping finders report found pets.
• Animal Directory Paid listings directory for animal-related businesses, services, and organisations in the UK, with advertising starting from £10. This is the platform's main revenue-generating offering.
• Equine Sharers Listings connecting horse owners needing shared care arrangements with people willing to share or loan horses, supporting equine welfare and reducing neglect risk in the UK.
• Events Platform Free submission and listing service for animal welfare events, fundraisers, adoption days, and educational events across the UK.
• Volunteer Matching

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Equine SharersminorOthersLinked external resource at equinesharers.co.uk for equine sharing services
• PetPlanminorGTM or Marketing PartnerInsurance partner offering vouchers on the website homepage
• Sussex Farm WatchcoreStrategic or Co-development PartnerCoordinated initiative for farm and horse security in Sussex, with dedicated Farm Watch Bulletin published on the platform covering crime updates, fuel theft prevention, and animal safety advice
• Sussex Horse WatchcoreStrategic or Co-development PartnerDedicated horse watch programme under Sussex Farm Watch, posting updates on loose horses, theft alerts, and safety advice. Facebook presence and police coordination.
• British Horse Society (BHS)minorOthersReferenced as provider of public liability insurance included in Gold Membership
• Sussex PolicecoreOthersOfficial coordination with Sussex Police for farm watch reporting, crime updates, and incident reporting

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gumtree: UK general classifieds platform with a substantial pets section including rehoming listings. Indirect competitor for free pet rehoming listings and UK pet-related advertising spend.
• RSPCA: Major UK animal welfare charity operating its own rehoming platform across multiple centres. Competes for adopters and rescue animal visibility through established brand and donor-funded marketing.
• Cats Protection: UK's leading cat welfare charity with an online rehoming platform. Overlaps with Rehome Me on the cat rehoming vertical in particular.
• The Blue Cross: UK pet charity operating rehoming centres and an online adoption service. Competes for the same adopter audience with a strong brand and established veterinary support infrastructure.
• Battersea Dogs & Cats Home: UK animal shelter operating a digital rehoming service for dogs and cats. Established brand presence creates significant competition for adopter mindshare in the UK rehoming market.
• Dogs Trust: UK's largest dog welfare charity with a dedicated online rehoming platform, foster network, and significant marketing budget. Competes for the same adopter audience in the UK dog rehoming vertical.

Direct peers

• Pets4Homes: UK online pet marketplace with a substantial rehoming section alongside breeder and private-seller listings. Direct competitor in the UK for adopter attention and animal business advertising.
• Adopt-a-Pet: North American non-profit pet adoption platform connecting adopters with rescue organisations and shelters. Closely comparable directory-style rehoming business model serving the same adopter and rescue-supplier segments.
• Petfinder: US-based online pet adoption platform that aggregates rescue animal listings into a single searchable directory. Operates the same rehoming aggregator model as Rehome Me, albeit at much larger scale and with different geography.

Regional players

• Preloved: UK classifieds site with a pets and animals section that includes rehoming listings. Operates a similar free-listing model and competes for UK animal rehoming and pet-related advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AnimalICAP
• Facebookfacebook.com/ukrehomeme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehome Me