Code Me Green

What Code Me Green does

Code Me Green S.r.l. is a privately held Italian micro-company, founded in 2018 and headquartered in Milan (Via F.lli Bronzetti 18, 20129), that develops and sells proprietary software for compressing and optimizing website content. The company's stated value proposition is that its technology can reduce website electricity consumption and associated CO2 emissions by approximately 50% compared with traditional websites, while simultaneously guaranteeing Google PageSpeed scores above 90% and improving SEO indexing. Its core product is a compression/optimization stack (plugins and a dedicated platform) authored by founder Luca Toffoloni, who is described as having roughly two decades of experience in programming, communication, and technology. Surrounding the core engine are three service modules: a free preliminary homepage analysis, a full website rebuild service that preserves the original visual identity, and an SEO optimization service that includes URL restructuring, redirect mapping, and Google Search Console activation. All websites built with the technology receive an 'Eco' certification badge.

The company's revenue model is professional services-led rather than software-as-a-service. The motion is sales-led and consultative: prospects receive a free preliminary analysis and then a custom quote for full site analysis, rebuild, and SEO work, with billing structured as multi-year contracts on the premium tier. Pricing is not publicly disclosed. Target customer segments span three tiers: individuals and small businesses seeking SEO and environmental credentials; web professionals (designers, developers, agencies) looking to offer eco-friendly services to their clients; and large enterprises and public-sector organizations with high-traffic sites where energy savings are material. The company is registered as an Italian innovative startup with social impact (startup innovativa ad impatto sociale), has €300,000 of registered share capital, and appears bootstrapped with no disclosed external funding, no patents, no published awards, and no documented partnerships. Geographic reach is currently limited to Italy, with the go-to-market relying on direct website sales and earned media coverage in Italian business publications (notably a March 2023 push across La Mia Finanza, Affari Italiani, and Milano da Bere).

Name

Code Me Green

Legal name

Code Me Green S.r.l.

Website

https://codemegreen.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Code Me Green is an Italian micro-company that sells proprietary website compression and optimization software, marketed as cutting electricity consumption and CO2 emissions by ~50% while improving PageSpeed and SEO. It serves SMBs, web professionals, and large enterprises through a freemium-to-consulting professional services model.

Ownership category

akta.pro rank

Product category

Eco-Sustainable Web Technology Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

Keywords

• Eco-sustainable websites
• Website carbon optimization
• Green web technology
• Website performance optimization
• Web SEO services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Website Analysis Services: Free preliminary homepage analysis followed by priced full site analysis using Google Analytics and proprietary tools to calculate CO2 production and energy savings potential.
2. Website Rebuild & Optimization: Full website reconstruction services using eco-sustainable technology, maintaining visual appearance while optimizing for energy efficiency, SEO, and performance. Includes energy savings documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Code Me Green develops proprietary software that compresses and optimizes all website content to create eco-sustainable, low environmental impact websites, claiming up to 50% reduction in electricity consumption and CO2 emissions. The company delivers this technology through professional services including free preliminary homepage analysis, full website reconstruction with SEO optimization (guaranteed Google PageSpeed scores above 90%), and an "Eco" certification for optimized websites.

Product overview

Code Me Green is an eco-sustainable web technology company offering a unified platform for creating and optimizing green websites. The core offering consists of their proprietary eco-sustainable website technology that compresses and optimizes all website content to halve energy consumption and reduce CO2 emissions. This is complemented by three service modules: a free preliminary website analysis using Google PageSpeed Insights and proprietary tools, a full website rebuilding service that maintains original design while improving performance and SEO, and dedicated SEO optimization services including URL restructuring and Google Search Console integration. All websites built with their technology receive an 'Eco' certification badge. The company operates as an innovative social impact startup founded by Luca Toffoloni.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Sustainable Website Technology A proprietary software platform that compresses and optimizes all website content to reduce energy consumption and CO2 emissions by up to 50%, enabling websites to function globally with a significantly smaller environmental footprint. Available for private individuals, small businesses, web professionals, large enterprises, and public sector organizations.
• Preliminary Website Analysis A free initial analysis of a website's homepage using Google PageSpeed Insights and Code Me Green's proprietary tools to measure current performance, calculate CO2 production based on monthly traffic and data transfer, and estimate the percentage of energy savings achievable.
• Website Rebuilding Service Full reconstruction of the client's website using Code Me Green's eco-friendly technology while preserving the original graphic appearance. Includes compliance with Google guidelines, energy savings documentation, guaranteed Google PageSpeed scores above 90% for all pages, and improved Google indexing.
• SEO Optimization Service SEO service including URL restructuring for search optimization, text rewriting following SEO guidelines, implementation of URL redirects to maintain search engine indexing, and activation of Google Search Console for ongoing monitoring and improvement of page indexing.
• Eco Certification An "Eco" certification badge awarded to websites built with Code Me Green's technology, certifying their reduced environmental impact. Available for private individuals, small businesses, professionals, large companies, and public sector organizations as a visible sustainability credential.

Quantifiable outcome

• 50% reduction in website electricity consumption
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ecograder: Ecograder scores websites on sustainability and performance criteria and recommends improvements. Like Code Me Green, it bridges green-web assessment and performance, but stops at recommendations rather than executing the rebuild.
• Wholegrain Digital: Wholegrain Digital is a UK-based sustainable web agency focused on building high-performance, low-carbon websites. Its service mix of eco-design, performance, and SEO consulting closely mirrors Code Me Green's methodology.
• The Green Web Foundation: The Green Web Foundation maintains a directory of websites hosted on green energy and promotes sustainable web practices. It overlaps with Code Me Green's Eco certification in establishing credible green-web credentials for sites.
• MightyBytes: MightyBytes is a digital agency specializing in sustainable web design, performance optimization, and SEO. It is a direct peer offering end-to-end eco-friendly website services similar to Code Me Green's rebuild offering.
• Website Carbon: Website Carbon provides a free calculator that estimates the carbon footprint of any website based on its data transfer and energy intensity. It is a direct peer to Code Me Green's analysis and CO2-savings methodology, though it focuses on measurement rather than remediation.

Broad incumbents

• GreenGeeks: GreenGeeks is an established green web hosting company that matches three times the energy it consumes with renewable energy credits. It competes with Code Me Green in the eco-web space but addresses hosting rather than site-level content optimization.
• Kualo Limited: Kualo is a UK green web hosting provider that powers websites with renewable energy. It overlaps with Code Me Green's sustainability positioning but operates at the infrastructure layer rather than the website rebuild and certification layer.
• Cloudflare: Cloudflare provides a global CDN with auto-minification, image optimization, and Brotli compression that materially reduce website energy and PageSpeed scores. It is a broad incumbent whose default infrastructure can replicate much of Code Me Green's claimed impact at no incremental cost to customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Me Green