Venjakob Mobelkultur

What Venjakob Mobelkultur does

Venjakob Möbelkultur, legally Alfons Venjakob GmbH & Co. KG, is a family-owned German furniture manufacturer founded in 1935 by master carpenter Alfons Venjakob and headquartered in Gütersloh. The company designs and produces premium dining room and living room furniture — including extendable dining tables, chairs, armchairs, benches, coffee tables and storage — across thirteen named collections (such as andiamo 3.0, ateno, barola, game, lumea, next level 3000, plan x, sentino 3000, v-plus 3000 and vanya), plus a custom 'your Size' sizing feature. Its signature engineered products include proprietary pull-out table mechanisms (front and centre extension, folding leaves) and the Red Dot Design Award-winning LOVA cantilever chair (2014, designed by Martin Ballendat). The 35,000 m² vertically integrated Gütersloh facility combines wood processing, forming, in-house upholstery, finishing, quality control and logistics under one roof, staffed by approximately 190 furniture specialists supported by a dedicated apprenticeship programme.

The company's underlying production technology blends state-of-the-art industrial processing with hand-finishing and craftsmanship, using hand-selected materials (oak, walnut, leather, ceramic, glass) sourced from personally known suppliers. Proprietary know-how centres on smooth-gliding table extension mechanisms, internal upholstery for custom designs, and quality control with trained staff. Venjakob is a privately held GmbH & Co. KG with VTM Verwaltungs-Gesellschaft mbH as general partner; current Managing Directors are Antonius Rehkemper (Commercial), Frank Bäumer (Sales and Marketing) and Josef Lieks (Production and Technical).

Venjakob generates revenue through wholesale distribution exclusively to a curated network of selected specialist furniture retailers (Händler), supported by a dedicated Händlerportal and a dealer search function on the corporate website. Pricing is dealer-controlled and not publicly disclosed. Secondary revenue comes from a factory outlet (Werksverkauf) selling prototypes, showpieces and discontinued models directly to consumers via personal collection, plus accessory and care-product e-commerce shops. End customers are private consumers seeking durable, design-forward German-made furniture for dining and living spaces, served indirectly through the specialist dealer channel. A standard 5-year warranty (2 years legal plus 3 years extended) anchors the premium service proposition.

Name

Venjakob Mobelkultur

Legal name

Alfons Venjakob GmbH & Co. KG

Website

https://venjakob-moebel.de

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Venjakob Möbelkultur is a family-owned German furniture manufacturer (founded 1935, Gütersloh) producing premium dining and living room furniture — including extendable tables, chairs, and the Red Dot-awarded LOVA chair — sold exclusively wholesale through a curated network of specialist furniture retailers.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Wooden furniture manufacturing
• Dining room furniture
• Living room furniture
• Extendable dining tables
• German furniture maker

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture manufacturing and wholesale: Venjakob manufactures premium dining room and living room furniture (tables, chairs, armchairs, benches, coffee tables, storage combinations) and sells through a network of specialist furniture retailers. Revenue is generated through wholesale distribution to dealers rather than direct consumer sales.
2. Factory outlet sales: Direct sale of remaining stock (prototypes, showpieces, discontinued models) from factory to consumers at reduced prices. Personal collection only, no delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Venjakob Mobelkultur manufactures premium dining room and living room furniture — including dining tables, chairs, armchairs, benches, and coffee tables — at a 35,000 m² facility in Gütersloh, Germany. Products are sold exclusively through a network of selected specialist furniture retailers, with additional direct-to-consumer sales via a factory outlet for discontinued and prototype stock. The portfolio includes 14 named collections, a Red Dot Design Award-winning flagship LOVA cantilever chair, and custom 'your Size' furniture.

Product overview

Venjakob Möbel is a German furniture manufacturer (Alfons Venjakob GmbH & Co. KG, founded 1935) producing dining room and living room furniture with a focus on craftsmanship and contemporary design. The company operates as a single unified product offering with two main categories: dining room furniture (Esszimmer) and living room furniture (Wohnzimmer). Their portfolio includes 13 named collections (andiamo 3.0, andiamo home, ateno, barola, game, lumea, tagena, genussplätze, next level 3000, plan x, sentino 3000, v-plus 3000, vanya) plus the rio living room collection. Core products include dining tables with innovative extendable mechanisms (front extension, center extension with folding leaves), chairs/armchairs (including the Red Dot Award-winning LOVA chair designed by Martin Ballendat), benches, and coffee tables. Key differentiators include the custom 'your Size' sizing feature, proprietary table extension technologies, in-house upholstery workshop, and high-quality materials (oak, walnut, leather, ceramic, glass). The company operates a 35,000 m² manufacturing facility in Gütersloh and a 2,000 m² showroom. Services include a 5-year warranty (2 years legal + 3 years extended), care products, accessories, and factory outlet sales. Products are sold exclusively through specialist retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Room Furniture (Esszimmer) Dining room furniture line encompassing dining tables (including extendable and pull-out models), dining chairs, armchairs, and benches, offered across 13 named collections. Targeted at end consumers via specialist retailers.
• Living Room Furniture (Wohnzimmer) Living room furniture line including coffee tables and coordinated living room programs, with 12 named collections paralleling the dining room line. Targeted at end consumers via specialist retailers.
• LOVA Chair Flagship cantilever chair designed by Martin Ballendat, recognized with the Red Dot Design Award. Features elliptical steel tubing, high comfort, and an aesthetic reinterpretation of the cantilever chair style.
• your Size (Custom Sizing) Bespoke sizing service allowing customers to order dining room furniture in personalized dimensions tailored to their individual spaces.
• 5-Year Warranty Certificate Extended warranty service providing 5 years of guarantee coverage (2 years legal + 3 years extended) on Venjakob furniture purchases.
• Care Products Furniture care and maintenance products sold through a dedicated online shop, designed to maintain wood and upholstery finishes of Venjakob furniture.
• Accessories (Filzgleiter Felt Glides) Furniture protection accessories including felt glides (Filzgleiter) for chairs and other furniture, sold through a dedicated online shop.
• Showroom Consultation 2,000 m² showroom at the Gütersloh headquarters displaying the complete furniture range, offering personal consultation services (advisory only, no sales) to private visitors and trade partners.
• Factory Outlet (Werksverkauf) Direct factory outlet sale of prototypes, showpieces, and discontinued models at reduced prices to walk-in consumers. Personal collection only (no delivery), open Fridays and Saturdays.
• andiamo 3.0 Collection Dining and living room furniture collection available in both room configurations, part of the Venjakob named collections portfolio.
• ateno Collection Cross-room furniture collection available for both dining and living room configurations, part of the Venjakob named collections portfolio.
• lumea Collection Furniture collection available for dining and living room configurations within the Venjakob named collections portfolio.
• game Collection Contemporary-design furniture collection available for both dining and living rooms within the Venjakob named collections portfolio.
• tagena Collection Furniture collection available for dining and living room configurations within the Venjakob named collections portfolio.
• next level 3000 Collection Innovative-design furniture collection available for dining and living rooms within the Venjakob named collections portfolio.
• plan x Collection Modern-design furniture collection for dining and living room configurations within the Venjakob named collections portfolio.

Quantifiable outcome

• 35,000 m² integrated production facility
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Selected specialist furniture retailers (Händler)coreChannel Partner/ Reseller/ DistributorVenjakob operates exclusively through a network of selected specialist furniture retailers. These dealers access products via a dedicated Händlerportal, display furniture in showrooms, and sell to private consumers. The dealer network is supported by a dealer locator on the website that helps consumers find nearby authorized retailers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schüller Möbelwerk: German premium furniture manufacturer with dining, living, and bedroom collections sold through specialist retailers—overlapping product scope and channel strategy.
• Thonet: Iconic German furniture manufacturer with bentwood and modern dining/living collections; comparable craftsmanship heritage and dealer distribution model.
• Rolf Benz: German premium furniture brand emphasizing design, craftsmanship, and durability in living and dining segments, distributed through specialist dealers—directly comparable positioning to Venjakob.
• Hülsta: German premium household furniture manufacturer producing dining, living, and bedroom furniture with similar Made-in-Germany craftsmanship positioning and specialist dealer distribution.
• Musterring: German premium furniture brand with broad dining/living/bedroom ranges sold through specialist retailers—overlapping product mix and channel model.
• Polipol: German mid-sized furniture manufacturer producing dining and living room furniture with extensive product portfolio and dealer-based distribution.
• W.Schillig: German upholstered and design furniture manufacturer with dining/living collections sold through specialist retailers—comparable mid-sized premium positioning.
• Koinor: German premium upholstered furniture maker with dining/living collections distributed through specialist furniture dealers—directly comparable German craftsmanship peer.
• Team 7: Austrian premium solid-wood furniture manufacturer (dining tables, chairs, living room) with similar craftsmanship story, custom sizing, sustainability focus, and European specialist dealer model.

Broad incumbents

• Vitra: Swiss design-led furniture brand with broader portfolio spanning residential and contract furniture; comparable design credibility (Red Dot, etc.) and European premium positioning, but wider category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venjakob Mobelkultur