Fresh Fork Market

What Fresh Fork Market does

Fresh Fork Market is a Cleveland-based, founder-owned farm buying club operating a Community Supported Agriculture (CSA) subscription model since 2009. The company sources from more than 100 family farms within a 75-mile radius of Cleveland and vertically integrates through its wholly-owned Wholesome Valley Farm (88 acres in Holmes County, Ohio), which supplies pasture-raised meats and value-added goods. Trevor Clatterbuck, the founder and owner, leads a small team of approximately 15-20 people spanning warehouse operations, customer service, and delivery.

The core product is a seasonal weekly grocery subscription structured as two distinct seasons: a 22-week Summer Share (June-October) and a 15-week Winter Share (November-May). Customers select from three share sizes (Mini, Small, Large) and four dietary preferences (Omnivore, Vegetarian, Vegan, Carnivore), receiving 4-16 items per week of fresh produce, meats, dairy, eggs, and value-added goods. Distribution runs through a proprietary refrigerated box-truck pop-up market model serving 20+ neighborhood parking-lot pickup locations in summer and 13 locations in winter. Active subscribers gain access to a member-only online shop for special orders (Tuesday cutoff for same-week delivery), and the company layers on a seasonal Thanksgiving program featuring pasture-raised turkeys, fixings packages, and pies.

The business model is subscription-recurring revenue, anchored by 3,000+ subscriber families, with ancillary transaction revenue from special orders and one-time holiday orders. Pricing ranges from approximately $27-$56 per week depending on share size, with a 3% discount for upfront seasonal payment by check and weekly auto-pay via Authorize.net. Marketing is community-driven, relying on email newsletters (Constant Contact), social media, founder content (Trevor's Corner blog), farm tours, and word-of-mouth referrals. The company has no disclosed funding rounds, no parent company, and is operated organically out of a warehouse and office at 3800 Woodland Ave, Cleveland.

Name

Fresh Fork Market

Legal name

Fresh Fork Market

Website

https://freshforkmarket.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Fork Market is a Cleveland-based farm buying club that runs seasonal subscription grocery shares sourced from 100+ local farms within 75 miles, serving 3,000+ subscriber families through 20+ weekly pickup locations across Northeast Ohio.

Ownership category

akta.pro rank

Product category

Community Supported Agriculture (CSA) / Local Food Subscription

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industries

Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Local food subscription
• Farm share CSA
• Seasonal produce delivery
• Pasture-raised meats
• Sustainable agriculture sourcing

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seasonal Share Subscriptions: Weekly subscription boxes sold for 22-week summer season and 15-week winter season. Customers choose share sizes (Mini, Small, Large) and food preferences (Omnivore, Vegetarian, Vegan, Carnivore). Payment via weekly auto-pay or upfront seasonal payment with 3% check discount.
2. Special Orders / Online Shop: Current subscribers can purchase additional items online (pasture-raised meats, dairy, eggs, baked goods, canned goods, grains) by Tuesday midnight for that week's delivery. Also available as impulse purchases at pickup truck.
3. Holiday Orders: Thanksgiving packages including pasture-raised turkeys, produce fixings boxes, and pies sold as one-time orders with deposit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fresh Fork Market curates and distributes seasonal subscription farm shares sourced from over 100 family farms within 75 miles of Cleveland, Ohio. Subscribers commit to either a 22-week Summer Share (June–October) or 15-week Winter Share (November–May), with shares available in Mini, Small, or Large sizes and Omnivore, Vegetarian, Vegan, or Carnivore preferences. Weekly shares are picked up at refrigerated trucks set up as pop-up markets across 20+ Northeast Ohio locations, and active subscribers also receive access to an online shop for additional local groceries.

Product overview

Fresh Fork Market operates as a Farm Buying Club offering seasonal subscription boxes sourced from over 100 local farms within 75 miles of Cleveland. The core product portfolio consists of the Summer Farm Share (22-week subscription, June-October), the Winter Farm Share (15-week subscription, November-May), and the specialized Winter Carnivore Share for meat-focused subscribers. All share types come in multiple sizes (Mini, Small, Large) and food preferences (Omnivore, Vegetarian, Vegan/Carnivore). Active subscribers gain access to an Online Shop for special orders of additional items like extra produce, meats, dairy, baked goods, and pantry staples. The company also offers seasonal Thanksgiving packages featuring pasture-raised turkeys and local produce.

Differentiator

Problem solved

Functional benefit

Brands

• Wholesome Valley Farm: Family farm owned by Trevor Clatterbuck, providing produce, pasture-raised meats, baked goods, and canned goods. Transitional organic farming practices.

Products and services

• Summer Farm Share A 22-week seasonal subscription (June through October) providing weekly curated boxes of locally sourced produce, pasture-raised meats, eggs, dairy, and value-added goods from farms within 75 miles of Cleveland. Available in three sizes (Mini, Small, Large) and three food preferences (Omnivore, Vegetarian, Vegan).
• Winter Farm Share A 15-week seasonal subscription (November through May) offering fresh and preserved local produce, frozen summer harvest, canned goods, dairy, eggs, and meat delivered every other week. Available as Omnivore or Vegetarian options in one share size.
• Winter Carnivore Share A meat-focused winter subscription delivering approximately 40 pounds of grass-fed beef, 40 pounds of pork, and 25 pounds of chicken over the season, along with weekly sausages, ground products, pantry staples including lard, stock, eggs, and milk. Designed for customers wanting a bulk meat share.
• Thanksgiving Program Seasonal holiday offering featuring pasture-raised Market and Heritage breed turkeys, an all-local produce fixings package with pantry staples, and fresh-baked Apple and Pumpkin pies made from scratch at the farm kitchen.
• Online Shop / Special Orders An online marketplace accessible to active subscribers, offering hundreds of additional items including extra produce, pasture-raised meats, dairy, eggs, baked goods, canned goods, grains, and more. Items can be pre-ordered by Tuesday midnight for same-week delivery, and are also available as impulse purchases at the pickup truck.

Quantifiable outcome

• Over 300 different products from 100+ local farms provided per season
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Wholesome Valley FarmcoreStrategic or Co-development PartnerPrimary farm partner owned by founder Trevor Clatterbuck. Located in Holmes County, Ohio. Provides pasture-raised pork, chicken, and beef; certified organic transitional produce; on-site commercial kitchen for value-added products (pies, breads, salsas, preserves). Represents the most direct farm-to-table integration in the company's supply chain.
• Green City GrowerscoreStrategic or Co-development Partner3.25-acre hydroponic greenhouse in Cleveland supplying leafy greens year-round, especially during winter season. Capable of producing 3 million heads of lettuce annually.
• Old Forge DairysecondaryStrategic or Co-development PartnerFifth-generation farm in Kent, Ohio run by the Oravets family. Provides raw milk cheeses made from Ayrshire cow herd. Cheeses aged on beechwood boards with natural edible rinds.
• Levi Weaver (Apple Creek Farm)secondaryStrategic or Co-development PartnerCertified organic farmer with 30-acre produce farm in Apple Creek. Provides potatoes, Yukon golds, beets, and beet greens alongside his daughter Emma.
• David YodersecondaryStrategic or Co-development PartnerSwartzentruber Amish farmer with no phone or loading dock. Working since the business start in 2009. Provides heirloom tomatoes, collards, rutabagas, and sweet potatoes, including winter supply from root cellar.
• Jonas SlabaughsecondaryStrategic or Co-development PartnerPrimary corn supplier providing 6,000-8,000 ears weekly during peak season. Grows certified organic sweet corn for both fresh shares and freezing operations.
• Eli Weaver (Fredericksburg Farm)secondaryStrategic or Co-development PartnerLongest-standing farm partner since year one. Located in Fredericksburg. Provides large-scale produce including broccoli, cauliflower, cabbage, and kohlrabi.
• Morning Glory Produce (Joseph)secondaryStrategic or Co-development PartnerCertified organic producer in Millersburg. Joined in 2020. Provides swiss chard, green peppers, eggplant, spaghetti squash, and strawberries from 8 acres.
• Happy Hill FarmsecondaryStrategic or Co-development PartnerCertified organic 12-acre farm providing lacinato kale, red Russian kale, and green curly kale for special orders. Expanding to beans, zucchini, beets, peppers, and Brussels sprouts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Green Bean Delivery: Midwest-based organic and natural food home delivery service serving Indiana, Ohio, Kentucky, and surrounding states. Highly comparable regional subscription model with overlap in Cleveland-area geography and customer demographic.
• Full Circle: Organic and sustainable produce and grocery home delivery subscription. Comparable subscription-based farm-direct delivery model with similar weekly box offering to Fresh Fork's shares.
• Door to Door Organics: Was a regional organic produce delivery service operating in multiple U.S. cities with subscription boxes. Represents a near-identical regional organic/sustainable delivery model to Fresh Fork's farm share offering.
• Farmbox Direct: Subscription farm-fresh produce box service sourcing from local and regional growers. Directly comparable subscription-based curated fresh food box with overlapping target customer (health-conscious families).
• Imperfect Foods: Subscription grocery delivery service focused on reducing food waste by sourcing 'imperfect' produce and surplus goods. Directly comparable business model of weekly curated subscription boxes delivered to subscribers.
• Misfits Market: Subscription-based produce and grocery delivery company offering curated boxes to consumers nationwide. Closest direct competitor in the subscription grocery box category, with overlapping value proposition of fresh, mission-driven sourcing.

Others

• Barn2Door: SaaS platform enabling farms and food producers to sell directly to consumers through subscriptions and online storefronts. Indirectly comparable as a technology enabler for the broader farm-direct-to-consumer category in which Fresh Fork operates.

Broad incumbents

• Blue Apron: Major U.S. meal kit subscription company delivering weekly recipe ingredients. Competes for the same health-conscious home cook demographic as Fresh Fork's subscribers, but at national scale with broader portfolio.
• HelloFresh: Largest meal kit subscription service globally, offering weekly delivery of pre-portioned ingredients and recipes. Broad incumbent in the food subscription category that competes for similar consumer wallet share, though with a different core offering (prepared meal kits vs. whole-ingredient farm shares).

Regional players

• Mama Earth Organics: Toronto-based organic home delivery service offering local produce, dairy, and grocery subscription boxes. Comparable business model but operating exclusively in Canada, not directly competing in Fresh Fork's U.S. Midwest geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FreshForkMarket
• Instagraminstagram.com/freshforkmarket
• Xx.com/freshforkmarket
• LinkedInlinkedin.com/company/fresh-fork-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Fork Market