Amuse

What Amuse does

Amuse (株式会社アミューズ, TYO: 4301) is a Japanese comprehensive entertainment group founded in 1978 by Yokichi Osato and headquartered at Amuse Village on the shores of Lake Saiko in Yamanashi Prefecture. The company represents over 200 artist groups spanning musicians, actors, voice actors, variety performers, and athletes, with named roster clients including Masaharu Fukuyama, SOUTHERN ALL STARS, Perfume, BABYMETAL, IVE, Gen Hoshino, and SEKAI NO OWARI. Amuse operates three reporting segments: Live Entertainment (concerts, stage performances, fan community services, and merchandise — 61.7% of FY2024 revenue at ¥42,055M), Music & Film/TV (royalty, theatrical distribution, and production services — 28.9% at ¥19,747M), and Booking & Commercials (artist appearances in broadcast, advertising, and film — 9.4% at ¥6,383M), generating total segment operating revenue of approximately ¥68,185M in FY2024. Headcount exceeds 500 across the parent and consolidated subsidiaries.

The company has built proprietary digital infrastructure including the A!SMART e-commerce and fan membership platform, LIVESHIP live concert distribution platform, KLEW social platform for live event ticket holders, and Amuse+ and NUMA fan community services, alongside subsidiary Kulture focused on AI, blockchain, Web3, and metaverse applications. The technology stack combines content production capabilities integrated through subsidiaries including The Far Eastern TV Entertainment (consolidated 2023) and Amuse Creative Studio (established October 2024).

Amuse generates revenue primarily through (1) transaction fees and merchandise sales tied to company-hosted concerts and events, (2) royalties from music and film/TV content distributed via streaming and theatrical channels, and (3) appearance and performance fees from booking artists into broadcast programs, commercials, and films. Distribution is split between direct fan-facing channels (live events, A!SMART, owned streaming) and enterprise channels (broadcasters, Netflix production partnership, theatrical distributors). Geographic operations are anchored in Japan with international expansion through a wholly-owned Seoul subsidiary (AMUSE ENTERTAINMENT INC., established October 2019) and overseas touring of Japanese artists globally. Ownership is concentrated, with Osato Co., Ltd. as the largest shareholder at 27.53% and founder Yokichi Osato holding additional personal and related-party stakes.

Name

Amuse

Legal name

株式会社アミューズ (AMUSE Inc.)

Website

https://amuse.co.jp

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amuse is a publicly listed Japanese comprehensive entertainment group managing over 200 artist groups across music, film, and stage, generating FY2024 revenue of approximately ¥68 billion through concerts, fan community services, content royalties, and artist bookings, with proprietary platforms including A!SMART, LIVESHIP, and KLEW.

Ownership category

akta.pro rank

Product category

Entertainment and Artist Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (71113), Motion Picture and Sound Recording Industries (512)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Merchandising & D2C Management (Artists) (MPAIAGAI), Digital Strategy & Social Media Management (Artists) (MPAIAGAH)

Keywords

• Artist management
• Live entertainment
• Music production
• Talent agency
• Concert promotion

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Live Entertainment: Revenue from live events including concerts and stage performances, plus fan community services and merchandising activities that work in conjunction with events. Includes entrance fees from company-hosted concerts/events/stage performances and production revenues from events hosted by other companies. Also includes planning, production and sale of artist merchandise, and fan community membership fees.
2. Live Entertainment Revenue FY2024: 42,055 million yen in operating revenue representing 61.7% of total sales mix
3. Music & Film/TV Business: Royalty revenues from music works based on units shipped, downloaded or streamed; movie box-office revenue distribution; live streaming revenue including theatrical distribution; and manufacturing/sale of CDs and DVDs. Also includes production service revenue and commissioned live viewing business.
4. Music & Film/TV Revenue FY2024: 19,747 million yen in operating revenue representing 28.9% of total sales mix
5. Booking & Commercials Business: Performance and appearance fee revenues from artists appearing in broadcast programs (dramas, music programs, variety shows), newspapers, magazines, commercials, and movies.
6. Booking & Commercials Revenue FY2024: 6,383 million yen in operating revenue representing 9.4% of total sales mix

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Amuse is a comprehensive entertainment group that manages and develops more than 200 artist groups across music, acting, and voice acting. Its core services include artist management and discovery, concert and stage production, music and video content creation and distribution, fan community services, and merchandise sales. Revenue is generated across three segments: Live Entertainment (concerts, performances, fan clubs, merchandising), Music & Film/TV (royalties, distribution, physical media), and Booking & Commercials (artist appearances in media, advertisements, and films).

Product overview

Amuse operates as a comprehensive entertainment group with three core business segments: Live Entertainment (concerts, stage performances, merchandise, fan community services), Music & Film/TV (music royalties, film production/distribution, video content), and Booking/Commercials (artist appearances in media and commercials). The company offers multiple digital platforms including A!SMART (artist merchandise e-commerce), LIVESHIP (live streaming), Amuse+ and NUMA (fan services), and KLEW (social platform for ticket holders). Its portfolio extends to life culture businesses through HOBIE Japan, Restaurant SAI, and FUJI GATEWAY, with technology ventures led by subsidiary Kulture focused on AI, blockchain, and Web3 entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• A!SMART: Official artist online shop for merchandise and fan club services
• Amuse Solution
• Amuse Creative Studio
• Kulture
• KLEW
• LIVESHIP
• Amuse+
• NUMA
• kasanari

Products and services

• A!SMART Official e-commerce platform selling artist merchandise and offering fan club membership services for fans of Amuse-managed artists.
• LIVESHIP Online concert distribution platform providing live-streaming access to musical performances and stage events for fans unable to attend in person.
• Amuse+ Premium fan membership service offering enhanced access and content for dedicated fans of Amuse-managed artists.
• NUMA Fan community platform service enabling community engagement between artists and their fan base.
• kasanari Disaster prevention gift service operated by Amuse for community support initiatives.
• KLEW Social platform designed for live event ticket holders, described as Japan's first such platform, facilitating fan engagement around concert attendance.
• Kulture Amuse subsidiary developing next-generation entertainment services using AI, blockchain, Web3, and metaverse technologies.
• Amuse Creative Studio Animation and creative content production subsidiary (AMUSE CRIATIVE STUDIO INC.) supporting stage performances and content production.
• HOBIE Japan Water activity business featuring Hobie pedal-powered watercraft at Lake Saiko under Amuse's sole agency agreement in Japan.
• Restaurant SAI Restaurant offering Oku-Yamanashi cuisine prepared from ingredients sourced near Mt. Fuji foothills.
• FUJI GATEWAY Experience-based adventure facility operated by Amuse near Mt. Fuji.

Quantifiable outcome

• Live Entertainment segment revenue increased by 10,428 million yen from previous year in FY2024
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, minor and core.

• The Far Eastern TV EntertainmentmajorStrategic or Co-development Partner · 1 January 2023Leading video production company that became a consolidated subsidiary in 2023, expanding Amuse's video production capabilities and global networks.
• HOBIE CAT COMPANYminorStrategic or Co-development PartnerCalifornia-based company where Amuse holds sole agency agreement in Japan for Hobie products. Supports Life Culture Business through water activities at Lake Saiko.
• Shin Yamanashi PowerminorOthersRenewable energy provider from Yamanashi Prefecture hydroelectric power plant supplying electricity to Amuse headquarters.
• NetflixmajorStrategic or Co-development PartnerProduction partner for Demon City film. Amuse provides production services for Netflix original content.
• KulturecoreStrategic or Co-development PartnerAmuse subsidiary developing next-generation entertainment services using AI, blockchain, Web3, and metaverse technologies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yoshimoto Kogyo: Japanese entertainment conglomerate with broad artist/talent management, live performance, and content production operations. Comparable to Amuse in managing comedians, musicians, and actors and in producing live entertainment as a primary revenue source.
• LDH Japan: Japanese artist management and entertainment group combining music, dance, live events, and merchandise operations. Directly comparable to Amuse's integrated model with emphasis on owned IP and live performance monetization.
• Starto Entertainment: Japan's largest male talent agency (formerly Johnny & Associates), managing a roster of top Japanese pop idols and actors. Direct competitor to Amuse in talent representation, fan club operations, and concert revenue generation.
• Avex Group: Major Japanese music and entertainment conglomerate that manages artists, produces recorded music, and runs live events — directly comparable to Amuse across all three core revenue segments. Avex is significantly larger and serves as the natural scale benchmark for Amuse's domestic business.
• Round Table Entertainment: Japanese artist management and entertainment company representing pop and rock acts. Closely comparable to Amuse in business model — talent representation, live events, and recorded music — but at a smaller scale.

Broad incumbents

• Universal Music Japan: Japanese arm of the global recorded music major, comparable to Amuse's music publishing and recorded music operations. Larger scale with global distribution that Amuse competes against for Japanese artist signings.
• Sony Music Entertainment Japan: Major Japanese recorded music label and part of Sony Music Global. Comparable to Amuse's Music & Film/TV segment through music production, distribution, and royalty generation, though Sony operates at vastly larger scale.
• HYBE: Korean entertainment powerhouse behind BTS and other global K-pop acts, with significant Japanese operations. Comparable to Amuse in artist management and global touring strategy but at vastly greater scale and with stronger digital platform monetization.

Regional players

• SM Entertainment: Major Korean K-pop entertainment company (KANGTA, EXO, aespa, etc.) with growing Japan operations. Relevant peer because Amuse manages K-pop act IVE and runs a Seoul subsidiary, putting both companies in direct competition for Japanese fan engagement.
• JYP Entertainment: Korean K-pop entertainment company (TWICE, Stray Kids, etc.) with active Japan strategy. Comparable to Amuse in artist management economics and global touring, with stronger digital distribution capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amuse_official
• YouTubeyoutube.com/user/amusechannel
• Facebookfacebook.com/amuse.jp
• Instagraminstagram.com/amuse_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amuse