suprima

What suprima does

Suprima GmbH is a privately held German healthcare textile manufacturer founded in 1935 and headquartered at Kulmbacher Straße 31-35, Bad Berneck (Handelsregister HRB 376, Amtsgericht Bayreuth). The company designs and produces a comprehensive portfolio of textile-based care products for incontinence management, hip protection, and protective care garments, serving two primary segments: a HomeCare channel for families and individual caregivers, and a ProfessionalCare channel for care facilities (Pflegeeinrichtungen). The product range centers on hip protector systems (RehaFlex therapy pants, bodyguard slips, PHYSIOprotect belts), incontinence slips (InkoSlips), bed protection, care overalls and pajamas, stoma belts, dementia-specific products (Demenzartikel, Demenz-Muff), children's products (KIDS), and complementary items such as anti-slip socks, eating aprons, seat cushions, comfort bras, and therapy swimwear. Products are organized under sub-brands including RehaFlex, CareBasic, CareFunction, CareActive, CarePlus, bodyguard, PHYSIOprotect, and InkoSlips.

The business operates a dual go-to-market model combining a specialist dealer (Fachhändler) and pharmacy network across Germany — searchable via an online store locator — with a direct field sales force (Außendienst) calling on professional care facilities. Internationally, Suprima distributes through resellers to 20+ countries including Austria, Switzerland, France, Italy, the Netherlands, Belgium, Denmark, Finland, Norway, Poland, the Czech Republic, Hungary, Estonia, Ireland, Israel, Great Britain, and Australia, with ALBO-Healthcare GmbH serving as the regulated Swiss Authorized Representative (CH-REP). Customer segments are addressed via multi-channel marketing: a Hüftschutz-Webinar for fall-prevention education, a Rapidmail newsletter targeting caregivers (Pflegende) and resellers (Wiederverkäufer), Instagram engagement campaigns, content marketing around medical conditions (incontinence, dementia, osteoporosis), and a dealer onboarding pathway (Händler werden). The company is independently owned and managed by Ina Richter and David Richter as Vertretungsberechtigte Geschäftsführer.

Revenue is generated through one-time product sales in both B2C (prepayment or PayPal, free shipping over €65) and B2B (30-day payment terms with 2% skonto for 10-day payment) channels, with pricing determined by dealer and care-facility agreements. Core product technology is textile-engineering based: multi-layer mattress protection with cotton tops and waterproof vinyl bottoms washable up to 300 times, PU-coated germ-proof and breathable mattress covers, tear-resistant care overalls for dementia patients who attempt to remove clothing or medical devices, and hip protection systems engineered to absorb fall impact. The portfolio carries conformity declarations (Konformitätserklärung) for hip protectors, incontinence slips, and bed protection products valid through 2026, and is supported by specialized certifications for the hip protector line.

Name

suprima

Legal name

suprima GmbH

Website

https://suprima-gmbh.de

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Suprima GmbH is a German healthcare textile manufacturer founded in 1935 that designs and sells incontinence briefs, hip protectors, care overalls, swimwear, and dementia-care textiles through German specialist dealers, field sales to care facilities, and distributors in 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Berneck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Textile Care Products: Direct product sales of textile care products including hip protectors, incontinence products, care overalls, and related items through dealer network and direct sales. Products are available for both individual consumers (B2C) and care facilities/professionals (B2B).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Suprima GmbH is a German manufacturer of textile-based care and medical products including hip protector systems, incontinence slips and briefs, care overalls and pajamas, bed protection, swimwear, stoma belts, dementia products, and protective gloves. The portfolio is organized under two market segments — HomeCare (private families caring for sick relatives) and ProfessionalCare (care facilities and professional caregivers) — distributed through specialist medical retailers, direct field sales to care facilities, and international distribution partners.

Product overview

Suprima is a German healthcare textile company offering a comprehensive portfolio of textile-based care products for patients and professional caregivers. The product range centers on three core areas: hip protection systems (including RehaFlex therapy pants, bodyguard hip protector slips, PHYSIOprotect hip belts, and various hip protector styles), incontinence management (encompassing incontinence slips, bed protection, PVC extras, swimwear, and stoma belts), and protective care garments (including care overalls, pajamas, bodys, care shirts, protective gloves, sleeping bags, and dementia-specific products). Products are organized under two market segments: HomeCare for families caring for relatives, and ProfessionalCare for healthcare facilities. The portfolio also includes specialized offerings such as children's products (KIDS line), comfort wear, anti-slip socks, and therapy swimwear. All products focus on maintaining patient dignity while providing practical care solutions.

Differentiator

Problem solved

Functional benefit

Brands

• RehaFlex: Therapy pants product line
• CareBasic
• CareFunction
• CareActive
• CarePlus
• bodyguard
• PHYSIOprotect
• InkoSlips
• KIDS

Products and services

• RehaFlex Therapiehose (Therapy Pants) Therapy pants for rehabilitation and care patients featuring various opening options for medical accessibility and ease of use in care settings.
• Hüftprotektor-Systeme (Hip Protector Systems) Hip protection systems designed to prevent hip fractures in elderly patients at fall risk, including pants with integrated protectors, buttonable slips, and belt-style protectors.
• Pflegeoveralls / Pflege-Schlafanzüge (Care Overalls / Care Pajamas) Care overalls and pajamas designed to prevent patients from removing clothing, catheters, or dressings — particularly for dementia patients.
• Inkontinenz-Slips (Incontinence Slips) Incontinence briefs for light to heavy bladder weakness, providing protection and hygiene.
• Bettschutz (Bed Protection) Bed protection products including mattress covers, fitted sheets, and multiple-use bed pads that protect mattresses from moisture while providing comfort for incontinence patients.
• Ess-Schürzen (Eating Aprons) Eating aprons to protect clothing during meals for patients with swallowing difficulties or those requiring assistance.
• Pflegebodys (Care Bodysuits) Care bodysuits that prevent patients from removing clothing or medical devices, available in various fastening options.
• Inkontinenz-Badekleidung (Incontinence Swimwear) Swimwear for incontinence patients that provides protection and hygiene in swimming-pool environments.
• Therapiebadebekleidung (Therapy Swimwear) Therapeutic swimwear for patients undergoing rehabilitation in water environments.
• Stomagürtel (Stoma Belts) Belts that support stoma pouches and provide secure positioning for ostomy patients.
• Pflegehemden (Care Shirts) Care shirts designed for easy dressing and patient comfort during caregiving activities.
• Sitzauflagen (Seat Cushions) Seat cushions providing comfort and pressure relief for patients who sit for extended periods.
• Demenzartikel (Dementia Products) Specialized products for dementia patients providing safety, comfort, and helping maintain dignity, including the Demenz-Muff designed to prevent self-harm or removal of medical devices.
• KIDS – Artikel für Kinder (Children's Care Products) Specialized care products designed for children, scaled appropriately for pediatric patients.
• Patienten-Schutzhandschuhe (Patient Protective Gloves) Protective gloves for patient handling, designed to protect both patients and caregivers.
• Schlafsack (Sleeping Bags) Sleeping bags for patients who may wander or have difficulty staying in bed, providing safety during sleep.
• Anti-Rutsch-Socken (Anti-Slip Socks) Socks with anti-slip soles to prevent falls and provide stability for patients, especially elderly individuals.
• Fersenschuhe (Heel Shoes) Shoes designed to protect heels and provide comfort for patients with heel conditions or mobility issues.
• Komfort-BH (Comfort Bras) Comfort bras designed for patients with limited mobility or those requiring post-surgical care.
• PVC Extras PVC-based textile products including bodies, pants, slips, and pajama components that provide moisture protection for incontinence care.

Quantifiable outcome

• 40% of people over 65 fall at least once per year
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ALBO-Healthcare GmbHregionalChannel Partner/ Reseller/ DistributorALBO-Healthcare GmbH serves as the Swiss Authorized Representative (CH-REP) for Suprima products in Switzerland, handling regulatory compliance for the Swiss market under CHRN-AR-20001306 at Alte Steinhauserstrasse 19, CH-6330 Cham.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TZMO (Seni): Polish manufacturer of incontinence products (Seni), cosmetics, and medical textiles sold across Europe. Most direct head-to-head competitor to Suprima in reusable/washable incontinence and care garments, with a similar specialty positioning.
• Abena A/S:

Broad incumbents

• Ontex Group: Belgian hygiene products manufacturer producing incontinence brands (iD, Serenity) and other personal care disposables across Europe and beyond. Overlaps with Suprima in incontinence briefs and bed protection supplied through pharmacy and retail channels.
• Paul Hartmann AG: Large German medical and hygiene manufacturer operating the MoliCare incontinence brand and a broad wound/surgical portfolio. Directly competes with Suprima in incontinence briefs and bed protection, but serves a much wider product range globally.
• Essity (TENA): Swedish-Finnish hygiene multinational and global leader in incontinence care via the TENA brand. Competes with Suprima in incontinence slips and protective underwear but operates at vastly larger scale across consumer retail and institutional channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/suprimagmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about suprima