Performance Health

What Performance Health does

Performance Health is a privately-held, UK-headquartered e-commerce retailer of medical supplies, rehabilitation equipment, and home care products, operating under the legal entity Performance Health International Ltd. from its head office in Huthwaite, Sutton-in-Ashfield (Nottinghamshire). The company sells a broad catalogue spanning mobility aids (Days brand walking frames, crutches, rollators, wheelchairs), hand therapy equipment (Rolyan splint baths, therapy putty, hand exercisers), exercise and resistance products (THERABAND resistance bands, tubing, kinesiology tape, balance boards), recovery devices (Firefly, Cubii seated ellipticals), electrotherapy (TENS machines), home care products (Homecraft trolleys, commodes, bath aids), and orthopaedic supports. Its core technology is a Magento-based e-commerce platform deployed across multiple country-specific storefronts with localized customer service.

Performance Health serves three primary customer segments — healthcare professionals and NHS trusts, clinics and therapy practices, and home care/independent living consumers — plus secondary segments in schools and sports/athletics. The business operates a sales-led go-to-market model combining direct-to-consumer e-commerce (unit retail pricing, pay-as-you-go) with a B2B business account programme offering volume pricing of up to 35%, credit terms for qualified organizations, and VAT exemption handling. Distribution runs through the UK e-commerce platform (performancehealth.co.uk), dedicated UK business accounts for NHS and institutional buyers, and international regional sites in the US, Canada, France, Australia, and Greece with local offices and customer service operations.

The company's monetization is primarily transactional (one-time product sales) rather than subscription or recurring-revenue, with revenue concentrated in physical-product distribution across rehabilitation, recovery, and independent-living categories. Marketing and customer-acquisition efforts leverage Performance Health Academy (webinars, CPD-certified clinical education), content/blog, email newsletters, organic social (Facebook, Twitter, LinkedIn), and NHS-trust/OT endorsement branding. The company maintains sub-brands including Performance Health Academy (clinical education) and Clinic2Home (clinician-to-patient equipment handoff), and operates wholly-owned regional subsidiaries SISSEL France Performance Health and Performance Health ANZ.

Name

Performance Health

Legal name

Performance Health International Ltd.

Website

https://performancehealth.co.uk

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Performance Health is a privately-held UK-headquartered e-commerce retailer of rehabilitation, medical, and home care supplies, serving healthcare professionals, NHS trusts, clinics, and individual consumers across the UK, US, France, Greece, Australia, and Canada.

Ownership category

akta.pro rank

Product category

Medical Supplies & Rehabilitation Equipment

NAICS

Health and Personal Care Retailers (456), Sporting Goods Retailers (45911)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Medical supplies
• Rehabilitation equipment
• Mobility aids
• Home care products
• Therapy products

Headquarters

HQ city

Sutton In Ashfield

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of medical supplies, rehabilitation equipment, and home care products to healthcare professionals, clinics, and consumers through performancehealth.co.uk and international regional sites.
2. Business Account Sales: B2B sales to healthcare organizations, NHS trusts, schools, and companies with dedicated business accounts offering volume pricing, credit terms, and account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Performance Health is a multi-country e-commerce retailer that sells medical supplies, rehabilitation and recovery equipment, and home care products through its own-brand storefronts (performancehealth.co.uk and regional sites in the US, Canada, France, Australia). The catalogue spans mobility aids (walking frames, crutches, rollators, wheelchairs), hand therapy equipment (Rolyan splint baths, therapy putty, hand exercisers), exercise and therapy supplies (THERABAND resistance bands, tubing, kinesiology tape, balance boards), electrotherapy (TENS machines), recovery devices (Firefly, Cubii seated ellipticals), and home care products (Homecraft trolleys, commodes, bath aids).

Product overview

Performance Health is a UK-based medical supplies e-commerce platform offering a comprehensive range of rehabilitation, recovery, and home care products. The portfolio includes mobility aids (Days walking frames, crutches, wheelchairs, rollators), hand therapy equipment (Rolyan splint baths, therapy putty, hand exercisers), exercise and therapy supplies (THERABAND resistance bands, tubing, kinesiology tape, balance boards), recovery devices (Firefly blood flow devices, Cubii seated ellipticals), electrotherapy equipment (TENS machines), home care products (Homecraft trolleys, commodes, bath aids), and orthopaedic supports. The company serves healthcare professionals, clinicians, and patients requiring rehabilitation, independent living solutions, and clinical therapy equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Health Academy: Educational platform providing training and professional development resources for clinicians and therapists.
• Clinic2Home

Products and services

• Days Walking Frames

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Sunrise Medical: Global manufacturer of mobility products including manual and powered wheelchairs, with the Days brand historically associated with this category. Comparable as a broad incumbent in mobility and rehab equipment serving clinical and consumer end-markets across Europe, North America, and ANZ.
• Medline Industries: Largest privately held US manufacturer and distributor of medical supplies and clinical solutions serving hospitals, surgery centres, and post-acute care. Comparable as a broad medical-supplies distributor with overlap on DME, rehab, and home-health product categories.
• Arjo: Swedish-listed provider of medical mobility, patient handling, and hygiene solutions to hospitals and post-acute care. Comparable as a broad incumbent in the same end-customer value chain (healthcare facilities, rehab) with overlap on mobility aids and transfer equipment.
• Ottobock: German global leader in prosthetics, orthotics, wheelchairs, and rehab products. Comparable in serving clinical rehabilitation and mobility end-customers through multi-country distribution, with overlap on orthotics supports and mobility categories.
• Patterson Companies: US-listed distributor of dental, animal health, and rehabilitation products with historical ownership ties to Performance Health. Comparable as a multi-channel medical-supply distributor whose rehabilitation segment overlaps with Performance Health's portfolio and channel structure.
• Cardinal Health: US-listed Fortune-500 medical products distributor serving hospitals, ambulatory, and home-care channels. Comparable as a broad incumbent distributor where the at-home solutions and medical-surgical segments touch overlapping DME and rehab-product categories.

Direct peers

• NRS Healthcare: UK-based retailer and provider of daily living aids, mobility equipment, and rehabilitation products to the NHS and local authorities. Directly comparable as a UK medical/mobility retailer serving both consumer and NHS-contract channels with a similar product mix to Performance Health.
• Betterlife Healthcare: UK mobility and daily-living aids retailer, formerly part of the Lloyds Pharmacy group, operating physical showrooms and online. Comparable as a UK-headquartered specialist retailer competing for the same consumer and NHS-channel customers on overlapping product categories.
• Complete Care Shop: UK e-commerce-first mobility, bathing, and daily-living aids retailer. Closely comparable to Performance Health's UK storefront in target customer (consumer + carer), product mix (mobility aids, bath safety, daily living), and channel (online).
• Drive DeVilbiss Healthcare: Global manufacturer and distributor of durable medical equipment including mobility aids, rollators, walkers, wheelchairs, and respiratory products. Comparable as a multi-category rehab/mobility equipment supplier with overlapping product families (Days mobility range competes directly).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/performhealthuk
• Facebookfacebook.com/PerformanceHealthUK
• LinkedInlinkedin.com/company/performancehealthuk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Health