Full Circle Realty

What Full Circle Realty does

Full Circle Realty LLC is a privately held, Massachusetts-based boutique real estate brokerage founded in 2013 by Chris Mehr and Tom Kellermann. The firm operates across three service lines: a luxury residential brokerage serving high-net-worth buyers and sellers in the Greater Boston area (extended to New Hampshire in 2022), a commercial real estate division branded FCR Commercial offering tenant representation, landlord representation, capital markets, and investment sales across retail, industrial, office, and multifamily assets, and an Employer Benefits Program that delivers real estate services to employees through B2B partnerships with corporate HR departments.

The company runs a team-based service model with peer review of listings and contract negotiations, and uses industry-standard property marketing technology — HDR photography, drone photography, digital staging, and Matterport 3D virtual tours — rather than proprietary platforms or algorithms. Compensation for agents is partially tied to client reviews and team performance, supporting a service-quality-driven culture. The firm has no disclosed API, SDK, or technology integrations, no mobile app, and operates from a single headquarters in Westwood, MA with a distributed sales team across Massachusetts and New Hampshire.

Full Circle Realty generates revenue on a transaction-fee (commission) basis. Residential commissions are negotiated per transaction and typically paid at closing by the seller; the commercial division earns brokerage commissions across asset classes; and the Employer Benefits Program monetizes via transactional fees on employee real estate work, supported by a $2,500 minimum savings guarantee per employee. The firm served 187 clients in $45M of real estate transactions in 2022, with notable clients including professional athletes from the Boston Celtics and Bruins, F45 Training (Mark Wahlberg-backed), and healthcare workers from MGH. The company is founder-owned with no disclosed institutional funding.

Name

Full Circle Realty

Legal name

Full Circle Realty LLC

Website

https://thefcrgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Circle Realty is a Massachusetts-based boutique real estate brokerage offering luxury residential, commercial (FCR Commercial), and employer-sponsored real estate services across Greater Boston and New Hampshire, founded in 2013.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Luxury real estate brokerage
• Residential real estate
• Commercial real estate
• Employer benefits program
• Real estate transactions

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission - Residential: Traditional real estate commission model for residential buying and selling transactions in the Greater Boston area. Commission rates are not publicly disclosed and are negotiated on a per-transaction basis.
2. Commercial Real Estate Brokerage: Commercial brokerage services including tenant representation, landlord representation, capital markets, and investment sales for commercial properties across retail, industrial, office, and multifamily asset classes.
3. Employer Benefits Program: B2B partnership model offering employer-sponsored real estate services to employees, including discounted services with guaranteed minimum savings of $2,500/employee, access to partner network of vetted professionals, personalized advisory, educational seminars, and charitable contribution matching.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Full Circle Realty is a luxury residential and commercial real estate brokerage serving the Greater Boston area and New Hampshire. The company provides buying, selling, and leasing representation with a team-based model, supported by an Employer Benefits Program that offers discounted real estate services to employees of partner corporations.

Product overview

Full Circle Realty is a Massachusetts-based luxury real estate brokerage offering a unified platform of residential and commercial real estate services. The core offering consists of residential brokerage (Full Circle Realty Residential Brokerage) and commercial real estate services (FCR Commercial), supplemented by an Employer Benefits Program that provides corporate relocation and employee real estate assistance services. The brokerage operates a team-based model with multiple specialized agents and offers property listings across the Greater Boston area, including New Hampshire expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Circle Realty Residential Brokerage Full-service luxury residential real estate brokerage serving the Greater Boston area and New Hampshire, offering buying and selling representation for single-family homes, condominiums, and luxury properties using a team-based agent model.
• FCR Commercial Comprehensive commercial real estate services including tenant representation, landlord representation, capital markets advisory, and investment sales across retail, industrial, office, and multifamily asset classes in the Boston market.
• Employer Benefits Program Employer-sponsored real estate benefits program offering discounted services with guaranteed minimum $2,500 savings per employee, access to a vetted partner network (attorneys, lenders, inspectors, insurance), dedicated client advisors, educational seminars, charitable donation matching, and relocation assistance for employees.

Quantifiable outcome

• Homes that are staged sell approximately 5 percent higher than unstaged homes according to NAR study
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Real Estate Partner Network (Attorneys, Lenders, Inspectors, Insurance)coreOthersFull Circle Realty has assembled a network of vetted real estate professionals including attorneys, lenders, inspectors, and insurance partners to provide comprehensive services to clients and employer benefits program participants.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sotheby's International Realty: Global luxury-residential brokerage franchise with deep Boston and New England coverage. Direct competitor in the same high-end residential segment served by Full Circle Realty.
• Compass Commercial: Commercial real estate arm of Compass active in Greater Boston. Overlaps with FCR Commercial's tenant rep and capital markets practice.
• Compass: National luxury-leaning brokerage with a heavy Boston/New England presence and a tech-and-agent platform model. Most directly comparable peer given overlapping high-end segment, commission-based agent model, and regional sales-led GTM.
• Engel & Völkers: International luxury-residential brokerage franchise. Overlaps with FCR in upper-tier buyer/seller segment and high-end service positioning.
• T3 Advisors: Boston-area tenant-representation and commercial real estate advisory firm; prior employer of FCR's commercial director Dodge Tucker. Directly comparable on the commercial/tenant-rep side of FCR's practice.
• William Raveis Real Estate: Family-owned New England luxury and residential brokerage; one of the largest independent brokerages in the region. Closely matches FCR's regional roots, luxury tilt, and family-founder culture.

Broad incumbents

• eXp Realty: Tech-enabled cloud-based brokerage with growing New England agent roster. Competes for agent talent through a high-split, remote-first model; less luxury-specialized.
• Keller Williams Realty: Largest US residential brokerage franchise by agent count with a meaningful Boston/New England footprint. Competes for agents and listings but does not specialize in luxury like FCR.
• Coldwell Banker Realty: Large national brokerage franchise with significant Boston/New England agent count and luxury sub-brand (Coldwell Banker Global Luxury). Adjacent competitor and a likely affiliation target for FCR's agents.
• Berkshire Hathaway HomeServices: National real estate franchise with strong New England presence (including Warren Buffett brand). Competes in upper-tier residential segment with a broader portfolio than FCR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FullCircleRE
• Instagraminstagram.com/explore/locations/283123585171484/full-circle-realty-llc
• Xx.com/FullCircleRELLC
• LinkedInlinkedin.com/company/full-circle-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Circle Realty