Pemora

What Pemora does

Pemora (pemora GmbH & Co. KG) is a privately held German B2B commercial furniture company founded in 2012 and headquartered in Grub am Forst near Coburg, Bavaria. It sells chairs, armchairs, bar stools, tables, modular bench systems, banquet furniture, outdoor/terrace furniture, and accessories — alongside customization in upholstery fabrics, leather, and wood finishes — to commercial buyers across gastronomy, hotel, care, education, conference, and office segments. The company maintains a proprietary product portfolio that includes the TÜV/GS-certified COMBISIT wooden-shell conference chair line and six modular bench sub-systems (LUCCA, TRENTO, CORTINA & MADERA, DUBLIN & MICA, OLBIA), plus B1 fire-safety-rated and disinfectant/urine-resistant variants required for regulated public-sector and care-facility buyers.

The business model is a direct-to-customer B2B e-commerce operation run primarily through pemora.de, augmented by phone/fax/email ordering, a by-appointment showroom, and European shipping to nine additional markets. Pricing is net-EUR plus VAT with a 2% cash discount for advance bank transfer, free mainland-Germany shipping above €500, a €250 minimum order with €30 shortfall surcharge, quantity discounts above €1,900 net on request, and equipment-leasing or Mondu installment financing for orders above €3,000. The company deliberately avoids a nationwide field sales force to keep pricing competitive against rep-based commercial-furniture distributors; the eKomi Silver Seal reports a 4.6/5 customer-rating posture. No funding rounds, acquisitions, parent entities, or external investors are disclosed, and management team members are not publicly named in the source material.

Name

Pemora

Legal name

pemora GmbH & Co. KG

Website

https://pemora.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pemora is a privately held German B2B e-commerce company founded in 2012 that sells certified commercial furniture — chairs, tables, bar stools, and modular bench systems — to restaurants, hotels, care facilities, schools, conference venues, and offices across Germany and nine other European countries, with online ordering, a showroom, and project-based leasing.

Ownership category

akta.pro rank

Product category

Commercial Furniture

NAICS

Furniture Retailers (44911), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Commercial furniture
• Hospitality furniture
• Gastronomy furniture
• Modular bench systems
• B2B furniture supply

Headquarters

HQ city

Coburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Furniture Sales (B2B): Pemora generates revenue through direct sales of commercial furniture to businesses including restaurants, hotels, care facilities, offices, and educational institutions. The company sells chairs, tables, bar stools, benches, outdoor furniture, and related accessories through their e-commerce platform. Pricing is B2B net with VAT added. They offer various payment methods including Vorkasse (advance payment with 2% discount), PayPal, purchase on account for public institutions, Mondu payment solutions, and leasing for orders over €3,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pemora is a German commercial furniture supplier that designs, sources, and sells object/project furniture—chairs, armchairs, bar stools, tables and table frames, modular bench systems, outdoor/terrace furniture, lounge furniture, and banquet furniture—to commercial customers in gastronomy, hotel, care, education, office, and public-institution verticals, transacted primarily through its own B2B e-commerce platform pemora.de with showroom support, customization (color, material, size), and pan-European delivery.

Product overview

Pemora is a German commercial furniture company offering a comprehensive portfolio of object furniture for professional indoor and outdoor use. The core product range centers on chairs, armchairs, bar stools, tables, and modular bench systems designed for gastronomy, hotel, care, education, and office sectors. Supporting product lines include lounge furniture, banquet furniture, outdoor/terrace furniture, and extensive customization options through upholstery fabrics, leather, and wood colors. Key sub-brands include the COMBISIT conference chair series with TÜV/GS certification, and modular bench systems (LUCCA, TRENTO, CORTINA, MADERA, MICA). The company provides complementary accessories such as transport carts, floor glides, and protective covers. Many products feature B1 fire protection ratings, TÜV/GS certification, and are designed for disinfection-resistant and urine-resistant applications in care settings.

Differentiator

Problem solved

Functional benefit

Brands

• COMBISIT: Series of wooden shell chairs and conference chairs with steel tube frame, TÜV/GS certified for commercial use
• LUCCA
• TRENTO
• CORTINA & MADERA
• DUBLIN & MICA
• OLBIA
• Mandas

Products and services

• Chairs and Armchairs (Stühle & Sessel) Wood, metal, upholstered, conference, and plastic chairs and armchairs for gastronomy, office, care, and education sectors, including wood shell chairs.
• Bar Stools (Barhocker) Wood and metal bar stools for gastronomy and commercial use.
• Tables (Tische) Wood tables, bistro/metal tables, standing tables, folding tables, conference tables, and outdoor tables for gastronomy, hotel, and commercial use.
• Table and Standing-Table Frames (Tisch- & Stehtischgestelle) Table frames and standing-table frames as the structural foundation for tables, available in varied designs and materials.
• Modular Bench Systems (Modulare Banksysteme) Modular bench systems including LUCCA, TRENTO, CORTINA & MADERA, DUBLIN & MICA, and OLBIA for flexible seating configurations in gastronomy settings.
• Outdoor / Terrace Furniture Weather-resistant outdoor and terrace furniture, including construction-wood furniture, teak furniture, heaters, and outdoor seating and tables.
• Lounge Furniture (Loungemöbel) Cocktail and club chairs, sofas, and coffee tables designed for commercial lounge areas.
• Banquet Furniture (Bankettmöbel) Banquet chairs and banquet tables for events and hospitality venues.
• COMBISIT Conference Chairs Wooden shell chairs for conference, seminar, and hall seating with TÜV/GS certification, available in multiple frame styles (A, B, C, E+F, W) and with options such as armrests, writing tablets, and traverse bench variants.
• Accessories (Zubehör & Diverses) Complementary accessories for commercial furniture: transport carts, seat cushions, back cushions, protective covers, floor glides, chair connectors, and heaters.

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PayPalminorGTM or Marketing PartnerPayment processing partner enabling PayPal Express, PayPal PLUS, purchase on invoice, and credit card payments through PayPal's payment platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bene GmbH: Austrian office and contract furniture manufacturer with European presence. Comparable in DACH market focus and contract/commercial customer base, though larger scale.
• Steelcase: Global office furniture leader with European operations serving corporate, healthcare, and hospitality verticals. Broad incumbent that competes in similar contract/B2B markets but at much larger scale and global geographic scope.
• Kinnarps: Swedish-headquartered office and contract furniture group with operations across Europe. Overlapping verticals in office and public sector with broader scale and integrated dealer network.
• Vitra: Swiss designer furniture manufacturer with strong presence in office and hospitality markets globally. Broader incumbent with design-led positioning that overlaps with Pemora's hospitality segment at premium price points.
• Sedus Stoll AG: Major German office furniture manufacturer with broader portfolio across office, conference, and contract segments. Comparable B2B contract market focus but at substantially larger scale and broader product range than Pemora.
• Ahrend: Dutch office furniture manufacturer serving corporate and public sector across Europe. Comparable B2B contract market focus with substantially larger scale and integrated solutions offering.

Direct peers

• Kusch+Co: German manufacturer of contract seating and tables for airports, stadiums, hotels, and public buildings. Comparable commercial/contract focus with strong presence in German hospitality and public sector markets.
• Nowy Styl: Polish-headquartered commercial furniture manufacturer and distributor serving offices, hospitality, and public spaces across Europe. Directly comparable to Pemora in target verticals (hospitality, public institutions) and B2B contract model, though at substantially larger scale.
• Brunner GmbH: German commercial furniture manufacturer specializing in seating, tables, and lounge furniture for offices, hotels, and public spaces. Direct peer in German-speaking markets with overlapping gastronomy and hospitality verticals.
• Wiesner-Hager: Austrian commercial furniture manufacturer serving hospitality, healthcare, and public sector across Europe. Comparable vertical specialization and geographic footprint with strong DACH market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Pemora-m%C3%B6bel-f%C3%BCr-ihr-business/297641337009275?fref=ts
• Instagraminstagram.com/pemora.moebel
• Pinterestpinterest.de/bhein0121
• LinkedInlinkedin.com/company/pemora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pemora