SoftFruit Solutions

What SoftFruit Solutions does

SoftFruit Solutions is a custom software development firm headquartered in Calicut, Kerala, India, that builds digital products for modern enterprises across India and the Middle East. Its service portfolio spans web development, mobile applications on Flutter and React Native, AI solutions, CRM implementations, e-commerce platforms, and digital marketing. The firm operates a sales-led go-to-market with project-based pricing, taking client requirements and delivering tailored software builds rather than selling proprietary software products.

The disclosed project portfolio is broad and consumer-oriented rather than concentrated in a single vertical: it includes the Super League Kerala sports platform, the Kenza TMT Rewards loyalty app, the DQ Pocket Clinic mobile app, a personal portfolio site for Fathima Hiba Ibrahim, and the Innovate Interiors Group website. This mix signals capability demonstration across sports, retail loyalty, healthcare, personal branding, and interiors, but also indicates a one-off, per-project delivery model rather than a repeatable product franchise.

The business appears privately held and bootstrapped: no funding rounds, acquisitions, leadership changes, or investor disclosures appear in the input material, and no named management team is published. Operational signals include two listed phone numbers, a public careers section, and an active blog through 2026, consistent with a small delivery team operating a project-driven services business with stated ambitions in the Middle East and in AI-enabled builds.

Name

SoftFruit Solutions

Legal name

SoftFruit Solutions

Website

https://softfruit.solutions

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftFruit Solutions is a Calicut, India-based custom software development firm delivering web, mobile, AI, CRM, and e-commerce builds for enterprises across India and the Middle East on a project-based, sales-led model.

Ownership category

akta.pro rank

Headquarters

HQ city

Kozhikode

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development Services: Project-based custom software development encompassing web applications, mobile apps, e-commerce platforms, CRM solutions, and AI implementations. Revenue is generated through individual project agreements, proposals, and bespoke service contracts tailored to each client's requirements.
2. Digital Growth & Marketing Solutions: Digital marketing and growth services bundled with development work, providing end-to-end digital ecosystem solutions for clients seeking to improve efficiency and online presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SoftFruit Solutions is a custom software development firm that builds tailored web applications, mobile apps, e-commerce platforms, CRM systems, and AI solutions for modern enterprises. The company delivers end-to-end digital ecosystem projects—from concept and design through development, deployment, and ongoing maintenance—using modern frameworks such as Flutter, React Native, WordPress, WooCommerce, Laravel, and React.js. Services are bundled with digital growth and marketing support for clients across India and the Middle East.

Product overview

SoftFruit Solutions is a software development company offering a comprehensive suite of digital solutions. The core offerings include Custom Software & Web Solutions and Digital Growth & Marketing Solutions. Under these, the company delivers specialized services including E-commerce Solutions ( WooCommerce-based online stores with payment gateway integration), Website Development (custom design, WordPress/CMS, responsive/mobile-first design, SEO optimization), CRM Solutions (custom CRM development, lead management, workflow automation), AI Solution (AI chatbots, predictive analytics, process automation, machine learning), and Mobile App Development (native Android/iOS and cross-platform Flutter/React Native apps). The portfolio includes completed projects such as Super League Kerala (sports engagement app), Kenza TMT Rewards App (loyalty platform), DQ Pocket Clinic (healthcare telemedicine app), and Fathima Hiba Ibrahim portfolio (creative showcase website).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software & Web Solutions

Quantifiable outcome

• Successfully delivered high-quality digital solutions to businesses with a strong reputation for reliability, innovation, and customer satisfaction.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hidden Brains Infotech: Indian custom software development company offering web, mobile, AI, IoT, and enterprise solutions. Comparable in service portfolio, enterprise sales-led model, and global client base.
• Bacancy Technology: India-headquartered custom software development company offering web, mobile, AI, and cloud services. Similar in bespoke project model, technology stack, and targeting of enterprise digital transformation projects.
• ValueCoders: Outsourcing and custom software development firm based in India serving clients globally. Directly comparable in dedicated development team model, technology breadth, and enterprise sales motion.
• Net Solutions: India-headquartered digital agency offering custom software, web, and mobile development with global delivery. Comparable on full-service digital offering and enterprise customer focus.
• Clarion Technologies: India-based custom software development firm offering web, mobile, AI/ML, and e-commerce solutions to global clients. Directly comparable in service breadth, project-based delivery model, and target mid-market/enterprise customer base.
• PixelCrayons: Custom software and mobile app development firm serving startups and enterprises from India. Comparable on technology stack (React, Flutter, Node), sales-led model, and multi-vertical portfolio approach.
• Brainvire Infotech: India-based digital solutions firm providing custom development, e-commerce, CRM, and AI services. Similar in service breadth and enterprise targeting.

Broad incumbents

• Infosys: Large global IT services firm headquartered in India with deep custom software, digital transformation, and AI offerings. Overlaps with SoftFruit's enterprise custom development and AI services, though operating at vastly larger scale across many geographies.
• Globant: Global digital transformation and custom software development firm with significant operations in India. Comparable on enterprise custom builds, AI/digital services, and cross-vertical portfolio approach, though serving much larger enterprise clients globally.
• Tata Consultancy Services (TCS): India's largest IT services company providing custom development, digital, and AI solutions to enterprises worldwide. Competes with SoftFruit in the same enterprise custom-build space but with substantially broader scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SoftFruitSoluti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftFruit Solutions