Norton Fluid Power
Norton Fluid Power is a UK-based hydraulic and pneumatic equipment distributor and service provider serving industrial manufacturers and universities. It supplies stocked components, custom systems, servo test services (via Servocon), and predictive maintenance from its Birmingham headquarters.
- Company typePrivate
- Founded-
- HeadquartersStechford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Norton Fluid Power does
Norton Fluid Power (legally Norton Hydraulics (Midland) Ltd.) is a UK-based specialist distributor and service provider of hydraulic and pneumatic equipment for industrial customers. The company supplies hydraulic components (directional control valves, proportional valves, pumps, motors, cylinders, accumulators, heat exchangers, manifolds, filtration, couplings, and hose assemblies) alongside pneumatic systems and spill control products from manufacturers including Ponar, Mecabor, Emmegi, Camozzi, and Filtrec. Its primary operating base is at 74 Albert Road, Stechford, Birmingham, with a Saturday trade counter serving walk-in trade customers and a direct telephone-led sales motion.
The company's technology proposition centers on stocked inventory of Ponar valves with cross-reference compatibility to Bosch Rexroth, Eaton, Parker, and Atos part numbers, addressing long manufacturer lead times. Through the 2019 acquisition of Servocon, Norton added proprietary SDC digital controller technology for closed-loop servo-hydraulic testing machines, alongside servo valve and cylinder repair services and test machine calibration. Additional capabilities include hydraulic system design and manufacturing, predictive maintenance services using sensor-based condition monitoring, and complete test rig relocation projects for universities and research institutions.
Revenue is generated through four streams: hydraulic component distribution, servo test and calibration services, custom hydraulic systems and manifolds, and maintenance/asset management. The go-to-market is direct sales-led via phone and website contact, with no e-commerce channel. Customer segments span industrial manufacturing (primary), universities and research institutions (primary, for civil engineering test rigs), and environmental compliance (secondary). The company holds ISO 9001:2015, ISO 14001:2015, and Safecontractor certifications.
Norton Fluid Power firmographics
Firmographics- Name
- Norton Fluid Power
- Legal name
- Norton Hydraulics (Midland) Ltd.
- Website
- https://nortonhydraulics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norton Fluid Power is a UK-based hydraulic and pneumatic equipment distributor and service provider serving industrial manufacturers and universities. It supplies stocked components, custom systems, servo test services (via Servocon), and predictive maintenance from its Birmingham headquarters.
- Ownership category
- akta.pro rank
Norton Fluid Power industry classification
Industry- Product category
- Industrial Hydraulic Equipment
- NAICS
- Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Cylinder and Actuator Manufacturing (333995), Other General Purpose Machinery Manufacturing (3339)
- SIC
- General Industrial Machinery & Equipment (3560), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits) (IMAHAGAB)
- akta.pro secondary industries
- Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA), Proportional & Servo Hydraulics (Electrohydraulic Valves, Servo Systems) (IMAHAGAF), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)
Keywords
Where Norton Fluid Power is headquartered
LocationHeadquarters
- HQ city
- Stechford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Norton Fluid Power business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Hydraulic Components Distribution: Sale of hydraulic components including valves, pumps, motors, cylinders, accumulators, heat exchangers from manufacturers like Ponar.
- Servo Test Services: Sales and service of servo controllers, servo valve repairs, servo cylinder repairs, hydraulic power unit servicing, and test machine calibration.
- Hydraulic Systems and Manifolds: Custom hydraulic system design and manufacturing, hydraulic manifolds, and complete turnkey hydraulic solutions.
- Maintenance and Asset Management: Hydraulic cylinder repairs, predictive maintenance services, and asset management for hydraulic systems.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Norton Fluid Power product offering
Product offeringCore offering
Norton Fluid Power supplies hydraulic and pneumatic components, custom-designed hydraulic systems and manifolds, and complementary services (servo-hydraulic testing, cylinder repair, predictive maintenance, asset management and test rig relocation) to UK industrial customers. The company distributes products from manufacturers such as Ponar, Mecabor, Emmegi, Star, Piotti, Filtrec, Camozzi and Optimoil, and manufactures its own Servocon SDC digital controller and servo-hydraulic testing machines.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydraulic Components Distribution of branded hydraulic components (Ponar and other partners' directional control valves, pressure control valves, pumps, motors, cylinders, accumulators, heat exchangers, proportional elements, servo valves, subplates) for UK industrial customers maintaining or building hydraulic systems.
- Hydraulic Systems Custom design and manufacture of complete hydraulic systems for industrial customers, built using partner components and in-house engineering.
- Pneumatic Systems Pneumatic system components and assemblies supplied for industrial applications.
- Servo Test Services Provision of Servocon SDC digital controllers, customised servo-hydraulic testing machines with hydraulic power packs and control/acquisition/analysis software, plus servo test cylinder supply, servo valve and cylinder repairs and test machine calibration for industrial and university test laboratories.
- Hydraulic Manifolds Supply of hydraulic manifolds for industrial hydraulic system design and integration, sourced from partner Mecabor.
- Filtration Products Filtration products for hydraulic systems supplied via partner Filtrec, including diesel filtration systems and hydraulic oil filtration.
- Couplings and Hose Assemblies Couplings and hose assemblies for hydraulic and pneumatic system installation and maintenance.
- Spill Control & Clean Up Spill control and clean-up equipment to help industrial customers meet EA guidelines and ISO 14001 environmental compliance for hydraulic fluid spills on site.
- PPE
Companies that use Norton Fluid Power
Customer profileSegments3 records
Ideal customer profiles2 records
Norton Fluid Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Norton Fluid Power partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PonarcoreDistributor of Ponar hydraulic valves. Norton Fluid Power stocks Ponar valves as an alternative to Bosch Rexroth, Eaton, Parker, and Atos with similar part numbers for easy cross-referencing. Stock levels increasing monthly.
- MecaborcorePartner for hydraulic manifolds supply.
- EmmegiminorSupplier of heat exchangers for hydraulic systems.
- StarminorSupplier of servo valves.
- PiottiminorSupplier partner for hydraulic components.
- FiltrecminorSupplier of filtration products.
- CamozziminorSupplier of pneumatic components.
- OptimoilminorSupplier of hydraulic oils and filtration products.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Norton Fluid Power competitors and assessment
Company assessmentDirect peers
- Webtec: UK-based manufacturer and distributor of hydraulic components, valves, and condition monitoring products. Comparable as a UK-headquartered hydraulic specialist with overlapping component, system, and MRO/service offerings.
- Hydraulic Supplies Ltd: UK-based hydraulic component distributor serving industrial customers. Direct competitor in the same UK mid-market industrial hydraulic distribution segment, with overlapping product lines and trade counter / online ordering positioning.
- Camozzi: Italian manufacturer of pneumatic components, cylinders, and valves — also an existing supplier partner of Norton. Comparable product categories (pneumatic and motion control components) with overlapping UK industrial customer base.
- Flowtech Fluidpower: UK-listed specialist hydraulic distributor and manufacturer of hydraulic systems and manifolds. Closest direct peer — comparable size, product breadth (valves, pumps, manifolds, systems), customer base (UK industrial OEMs and resellers), and end-to-end model.
Broad incumbents
- Atos: Italian hydraulic valve and system manufacturer, one of the four OEMs Norton's cross-reference program targets. Comparable product line (directional, pressure, proportional valves) and competing for similar UK industrial customers.
- Parker Hannifin: Major global hydraulic and pneumatic component manufacturer. Comparable because Parker is one of the OEMs Norton's Ponar stock replaces via cross-reference, and Parker's UK division competes for the same industrial and mobile hydraulics customers.
- MTS Systems (Test & Simulation): Global provider of high-end servo-hydraulic test systems and materials testing equipment. Comparable for the Servocon-side test machines and university/research customer overlap, although MTS operates at a much larger scale.
- Bosch Rexroth: Global manufacturer of hydraulic components, systems, and servo-hydraulics. One of the four OEMs Norton actively cross-references against, making it the most directly comparable brand reference for Norton's distribution and cross-reference strategy.
- Moog Inc. Global manufacturer of high-performance servo valves, motion control, and test systems. Comparable via the Servocon test-systems business — Moog competes in the same servo-hydraulic testing and motion control niche that Norton Servocon targets.
- Eaton: Global manufacturer of hydraulic valves, pumps, and motion control products. Directly comparable as one of the major OEM brands (alongside Bosch Rexroth, Parker, Atos) that Norton cross-references with Ponar stock.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Norton Fluid Power social profiles
Digital presenceNorton Fluid Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norton Fluid Power leadership team
Management profileNumber of profiles
Norton Fluid Power subsidiaries and ownership
Company hierarchySubsidiaries1 record
Norton Fluid Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norton Fluid Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norton Fluid Power
What does Norton Fluid Power do?
Norton Fluid Power supplies hydraulic and pneumatic components, custom-designed hydraulic systems and manifolds, and complementary services (servo-hydraulic testing, cylinder repair, predictive maintenance, asset management and test rig relocation) to UK industrial customers. The company distributes products from manufacturers such as Ponar, Mecabor, Emmegi, Star, Piotti, Filtrec, Camozzi and Optimoil, and manufactures its own Servocon SDC digital controller and servo-hydraulic testing machines.
Is Norton Fluid Power a public or private company?
Norton Fluid Power is a private company. It is classified as unknown and is currently operating.
When was Norton Fluid Power founded?
Norton Fluid Power was founded in -1. It employs 11 to 50 people.
Where is Norton Fluid Power based?
Norton Fluid Power is headquartered in Stechford, United Kingdom, in the Europe region.
How does Norton Fluid Power make money?
Four revenue lines are on record. Hydraulic Components Distribution is the primary driver. The others are servo Test Services, hydraulic Systems and Manifolds and maintenance and Asset Management.
Who are Norton Fluid Power's main competitors?
Direct peers on record are Webtec, Hydraulic Supplies Ltd, Camozzi and Flowtech Fluidpower. Broad incumbents are Atos, Parker Hannifin, MTS Systems (Test & Simulation), Bosch Rexroth, Moog Inc. and Eaton.
Does Norton Fluid Power have an API?
No public API is recorded for Norton Fluid Power.
What industry is Norton Fluid Power in?
Norton Fluid Power's product category is Industrial Hydraulic Equipment. Its primary akta.pro industry code is IMAHAGAB, Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits), with a secondary code of IMAHAGAA, Hydraulic Components (Pumps, Motors, Cylinders). Its NAICS code is 332912 and its SIC code is 3560.