What Wildlife Aid does

Wildlife Aid Foundation is a UK-registered charity (Charity No. 1138944, Company No. 07026228) founded in 1980 by Simon Cowell in Leatherhead, Surrey. The organization operates a wildlife hospital that provides rescue, triage, veterinary treatment, rehabilitation, and release services for sick, injured, and orphaned British wildlife, handling over 20,000 incidents annually. Core operational capabilities include a 24/7 emergency helpline (01372 360404), specialist wildlife veterinary care using diagnostic equipment (X-ray, ultrasound, ophthalmoscope, iCare Tonovet Tonometer) and proprietary techniques such as modified intramedullary pinning for small bird fractures, feather imping, and honey dressing wound treatment, plus a 20-acre biodiversity reserve with wetland habitat constructed in 2020.

The charity is funded entirely through donations, species-specific adoption programmes (fox, pigeon, hedgehog, badger, owl, deer, bat, rabbit) priced from £3.50/month or £42 one-off, merchandise sales, corporate sponsorship, legacy giving, and fundraising activities including an annual Open Weekend. Distribution is primarily direct-to-consumer via website self-serve donation/adoption platforms, e-commerce shop, Patreon membership, and YouTube, with field rescue operations covering Surrey and surrounding areas while providing national telephone advice.

Wildlife Aid serves a diverse customer base comprising individual donors and supporters (primary), members of the public finding injured wildlife (primary service users), and schools and community groups seeking educational engagement (secondary). Operational partnerships include RSPCA for referral/rescue coordination, Hill's Pet Nutrition for in-kind nutrition supplies, the British Trust for Ornithology for bird ringing data, and specialist bat and animal rescue organizations for patient transfers. The charity is governed by a Board of Trustees and operates with a small paid staff team supplemented by a large volunteer workforce.

Name

Wildlife Aid

Legal name

Wildlife Aid Foundation

Website

https://wildlifeaid.org.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildlife Aid Foundation is a UK-registered charity founded in 1980 that runs a wildlife hospital in Leatherhead, Surrey, handling over 20,000 wildlife rescue, rehabilitation, and release incidents annually, funded through donations, species adoption programmes, and fundraising.

Ownership category

akta.pro rank

Product category

Wildlife Rescue & Rehabilitation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Veterinary Services (54194)

SIC

Services-Social Services (8300)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Wildlife Health & Conservation Disease Management (HLAMAJAM)

Keywords

• Wildlife rescue
• Animal rehabilitation
• Veterinary services
• Wildlife conservation
• Charity fundraising

Headquarters

HQ city

Leatherhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations: One-time and recurring donations from supporters, including monthly Direct Debit commitments, one-off payments, and corporate sponsorship.
2. Adoption Programmes: Virtual animal adoptions available for fox, pigeon, hedgehog, badger, owl, deer, bat, and rabbit. Minimum £3.50/month via Direct Debit or £42 one-off payment for a one-year adoption package including cuddly toy, species brochure, certificate, and photo.
3. Shop Merchandise: Sale of Wildlife Aid Foundation branded merchandise including adoption packs and other items.
4. Fundraising Activities: Supporters can fundraise for the charity in accordance with specific schemes, with guidelines provided for events and collections.
5. Corporate Partnerships: Corporate sponsorship opportunities available for businesses looking to support wildlife conservation.
6. Legacy Giving: Supporters can leave a gift in their will to support the charity's future work.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wildlife Aid runs a specialist wildlife hospital in Leatherhead, Surrey that rescues, treats, rehabilitates and releases sick, injured and orphaned British wildlife, handling over 20,000 incidents per year. Services are accessed through a 24/7 emergency helpline and supported by species-specific adoption programmes, an online donation platform, a merchandise shop, educational talks, and the 20 Acres biodiversity reserve.

Product overview

Wildlife Aid is a wildlife rescue charity operating a unified set of services centered on British wildlife rescue, rehabilitation, and release. The core offering is a 24/7 wildlife hospital in Leatherhead, Surrey handling over 20,000 incidents annually, supported by an Emergency Helpline. The charity offers species-specific Adoption Programs (Fox, Pigeon, Hedgehog, Badger, Owl, Deer, Bat, Rabbit) providing adoption packs as donor engagement products. Additional services include the 20 Acres Wildlife Reserve for biodiversity conservation, Live Wildlife Webcams for public engagement, British Wildlife ID Charts as educational resources, Rescue Stories documenting patient journeys, a Patient Update Request System for public inquiries, a Wildlife Advice Hub for guidance, Donation Programs for funding, and Educational Talks for community outreach. The organization also produces Wildlife Media Content on YouTube and offers exclusive Patreon content.

Differentiator

Problem solved

Functional benefit

Brands

• Wildlife SOS: TV show featuring the Wildlife Aid Foundation's wildlife rescue work
• 20 Acres

Products and services

• Wildlife Rescue and Rehabilitation Service Specialist veterinary hospital service rescuing, triaging, treating, rehabilitating and releasing sick, injured and orphaned British wildlife, handling over 20,000 incidents per year at the Leatherhead hospital.
• Emergency Wildlife Helpline Round-the-clock emergency telephone service (01372 360404) providing advice and dispatching rescue teams for sick, injured or orphaned British wildlife in Surrey and surrounding areas, with nationwide phone advice.
• Species Adoption Programme (Fox, Pigeon, Hedgehog, Badger, Owl, Deer, Bat, Rabbit) Donor engagement product allowing supporters to symbolically adopt a British wildlife species for one year, receiving an adoption pack containing a cuddly toy, species brochure, certificate of adoption, and photo; available via monthly Direct Debit from £3.50/month or a one-off payment from £42.
• Donation Programme Online donation processing service supporting wildlife rescue operations, accepting one-time and recurring contributions for animal care, food, medication, and supplies, with suggested tiered amounts (£10 medicine, £25 worming, £50 orphaned hedgehog, £100 injured badger).
• Wildlife Aid Shop (Branded Merchandise and Adoption Packs) Online merchandise store selling Wildlife Aid Foundation branded goods and adoption packs (cuddly toys, brochures, certificates, photos) shipped within the UK and internationally via Royal Mail.
• Educational Talks and Speaker Engagements Educational presentations and speaker sessions about wildlife conservation, animal rescue and biodiversity delivered to schools, community groups and organisations by the Wildlife Aid team.
• 20 Acres Wildlife Reserve 20-acre biodiversity reserve in Leatherhead featuring three lakes (created in summer 2020), wetland habitats, bird hides, community gardens, and floating nesting platforms for habitat protection, biodiversity conservation and community engagement.

Quantifiable outcome

• Over 20,000 wildlife incidents handled per year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Registered Charity No. 1138944coreOthersOfficial charity registration in England and Wales, providing regulatory status and public trust.
• Hill's Pet NutritionminorOthersProvides restorative mousse for wildlife patients aiding recuperation from serious illness. Supplies special proteins for wound-healing nutrition.
• RSPCAcoreStrategic or Co-development PartnerReferral partner for wildlife rescues. RSPCA officers collect injured animals and transfer to Wildlife Aid for rehabilitation. Mutual collaboration on animal welfare cases.
• Wallington Animal RescueminorStrategic or Co-development PartnerExternal animal rescue organisation that transfers patients to Wildlife Aid for specialist care.
• Surrey Bat RescueminorStrategic or Co-development PartnerSpecialist bat rescue organisation to which Wildlife Aid transfers bats requiring specialist bat care beyond their capabilities.
• British Trust for Ornithology (BTO)minorOthersBTO provides ringed bird identification and tracking. Wildlife Aid submits ring details to track bird history and connect with original ringers.
• Local Out of Hours VetsminorOthersNetwork of local veterinary practices providing out-of-hours emergency services for small animals. Have duty of care to help and cannot charge for wildlife advice.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Secret World Wildlife Rescue: Somerset-based wildlife rescue, rehabilitation and release charity with a 24/7 service and similar volunteer-driven operating model; directly comparable on service mix, species mix (badgers, foxes, hedgehogs, birds) and reliance on donations and adoptions.
• Hessilhead Wildlife Rescue: Scottish wildlife rescue hospital admitting a similar mix of British wildlife with comparable vet-led triage, hand-rearing and release services; a strong direct peer on operating model and species breadth.
• Vale Wildlife Hospital: Gloucestershire-based wildlife hospital admitting injured and orphaned British wildlife with vet-led treatment and rehabilitation; closely comparable on clinical workflow and donation-funded operating model.
• Folly Wildlife Rescue: West Sussex wildlife hospital providing rescue, rehabilitation and release for British wildlife species; directly comparable as a regional wildlife hospital running on donations and volunteer support with a similar service portfolio.
• St Tiggywinkles Wildlife Hospital: UK wildlife hospital focused on rescue, treatment and rehabilitation of sick and injured wild animals — the closest direct peer to Wildlife Aid's core hospital model, operating a similar vet-led triage, hand-rearing and release workflow at comparable scale.
• The Fox Project: Specialist UK fox rescue, rehabilitation and release charity with a hospital and helpline comparable to Wildlife Aid's fox-focused caseload (up to 600 foxes/year); directly comparable on species specialism and volunteer-led intake model.

Emerging players

• Bat Conservation Trust: UK charity focused on bat conservation that receives referred bat patients from Wildlife Aid via Surrey Bat Rescue; partial overlap on bat-specific rescue and conservation with specialist national remit rather than general wildlife hospital scope.

Broad incumbents

• RSPCA: Major UK animal welfare charity that both competes for donations and refers wildlife cases to specialist hospitals like Wildlife Aid; a broad incumbent with overlapping mission and a strategic referral partner relationship, though its remit is much wider than wildlife.
• RSPB (Royal Society for the Protection of Birds): Large UK bird conservation charity with overlapping membership/donor base and rescue-adjacent work; broad incumbent whose conservation messaging competes for wildlife donor attention, though it does not operate a hospital of Wildlife Aid's type.
• The Wildlife Trusts: Umbrella organisation of 46 local wildlife trusts covering conservation, habitat management and education across the UK; a broad incumbent in the same wildlife-conservation space with overlapping donor base and educational remit, though focused on habitat rather than individual animal rescue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wildlifeaid
• Xx.com/wildlifeaid
• Facebookfacebook.com/WildlifeAid

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Aid