Mortgage Broker

What Mortgage Broker does

Mortgage Broker, operating as The Mortgage Directory (themortgagedirectory.us), is a privately held online directory service headquartered in Scottsdale, Arizona. The company maintains a searchable, web-based database of over 5,000 licensed mortgage brokers organized by US state, city, and company name, with coverage spanning all 50 states and US territories including Puerto Rico, Guam, the Virgin Islands, American Samoa, the Northern Mariana Islands, and the Marshall Islands. The product is a self-serve directory requiring no user account, and is complemented by a content library of 32 educational articles on mortgage types, self-employed borrower guidance, home equity, and related homeowner topics. There is no mobile app, no API, and no disclosed proprietary technology beyond standard web search and filtering.

The platform is monetized through third-party advertising, specifically Google AdSense and DoubleClick DART cookies, with ad targeting based on user browsing behavior and geography. The service is free to end users; no listing fees, subscriptions, or premium tiers are disclosed. The company targets two primary consumer segments: general homebuyers and homeowners seeking local broker referrals, and borrowers with special circumstances such as self-employed individuals, credit-challenged applicants, and those financing non-standard properties. Marketing is conducted through organic SEO and content marketing, with outbound links to external authoritative resources including consumerfinance.gov, Zillow, and the NY Times Mortgage Guide.

The company is privately held with no disclosed ownership, management team, funding history, or financial figures. It operates as a low-overhead, ad-supported content and directory property with no disclosed AI/ML capabilities, no enterprise product, and no B2B revenue stream.

Name

Mortgage Broker

Website

https://themortgagedirectory.us

Company type

Private

Operating status

Operating

Short description

The Mortgage Directory (Mortgage Broker) is a privately held, ad-supported online directory of over 5,000 licensed US mortgage brokers searchable by state and city, serving homebuyers and homeowners with free public access and an educational article library.

Ownership category

akta.pro rank

Product category

Online Mortgage Broker Directory

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSALABAJ

Mortgage Comparison, Marketplace & Rate-Shopping Platforms

Financial & Insurance/Mortgage & Housing Finance/Mortgage Brokerage & Intermediaries

SECONDARYFSALABAA

Retail Residential Mortgage Brokers (Purchase & Refinance)

Financial & Insurance/Mortgage & Housing Finance/Mortgage Brokerage & Intermediaries

Keywords

• Mortgage broker directory
• Local mortgage brokers
• Mortgage broker search
• Mortgage information resource
• Broker finder by state

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: The website generates revenue through third-party advertising, including Google AdSense and DoubleClick DART cookies. Advertisements are targeted based on user browsing behavior and geographic location (e.g., showing local real estate ads). The privacy policy explicitly mentions using these advertising networks to support the site.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mortgage Broker (The Mortgage Directory) is an online directory portal that helps US homebuyers and homeowners find licensed mortgage brokers by searching or browsing listings organized by state, city, or company name. The platform also publishes educational articles on mortgage types, processes, and borrower-specific topics. It is a free, ad-supported discovery and referral resource rather than a lender or transaction platform.

Product overview

The Mortgage Directory is an online directory service that provides a searchable database of mortgage brokers across the United States, organized by state and city. The platform enables users to find licensed mortgage brokers by location and access educational articles about mortgage topics. It serves as a broker discovery and referral resource rather than a lending platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mortgage Directory — Mortgage Broker Search Portal
• Mortgage Articles — Educational Content Library A free collection of 32 educational articles covering fixed vs. adjustable rate mortgages, self-employed borrower guidance, home equity lines of credit, USDA loans, reverse mortgages, prequalification vs. preapproval, hidden homeownership costs, and energy-efficient home upgrades, designed to support mortgage research for homebuyers and homeowners.
• Brokers By State — State-Level Broker Listings A state-based directory view that lists mortgage brokers in each of the 50 US states, allowing users to drill down to a specific state's broker records.
• Brokers By Town/City — City-Level Broker Listings A city- and town-based directory view that lists mortgage brokers at the local level, enabling users to find brokers in specific US cities such as Melville, NY or Tampa, FL.

Quantifiable outcome

• Access to hundreds of potential lenders through broker networks

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Realtor.com: Realtor.com is a major US home listing portal operated by Move/NAR that integrates mortgage rates and lender information, competing for the same adjacent-intent mortgage search traffic as a broker directory.
• NerdWallet: NerdWallet is a broad personal finance comparison marketplace covering mortgages, credit cards, banking, and investing. It monetizes borrower intent through lead-gen and ads, sitting in the same mortgage discovery category at greater scale and brand recognition.
• Rocket Mortgage: Rocket Mortgage is the largest US mortgage originator, offering direct online application with extensive educational content. Comparable as a destination for borrowers searching mortgage information, though operating as a direct lender rather than a directory.
• Zillow Mortgage: Zillow's mortgage division provides rate comparison, lender matching, and broker listings inside the dominant US real estate portal. Comparable because it owns both the home-discovery funnel and the mortgage-routing layer.

Direct peers

• Credible: Credible is a multi-lender comparison marketplace operating across mortgages, student loans, and personal loans. Comparable as a lender/broker aggregator monetizing qualified consumer financial intent.
• Mortgage News Daily: Mortgage News Daily publishes daily mortgage rate sheets, news, and analysis, monetizing via advertising and lender leads. It competes in the same SEO-driven informational and broker-discovery category as The Mortgage Directory.
• Bankrate: Bankrate is a leading US financial comparison publisher, with mortgage rate tables, lender directories, and editorial content that compete for the same organic mortgage search queries. Closely comparable as an ad-supported rate-shopping and broker-finding resource.
• LendingTree: LendingTree operates the largest online loan comparison marketplace in the US, connecting borrowers with multiple lenders for mortgages, personal loans, and credit. It is directly comparable as a multi-lender discovery and rate-shopping platform, monetizing borrower intent that the Mortgage Directory leaves on the table.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortgage Broker