Mayfair Property Group
- Company typePrivate
- Founded2014
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingServices
Mayfair Property Group firmographics
Firmographics- Name
- Mayfair Property Group
- Legal name
- CT Mayfair Group (Pty) Ltd
- Website
- https://mayfairgroup.co.za
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mayfair Property Group industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Mayfair Property Group is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Mayfair Property Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Property Sales Commission: Earns commission on successful property sales transactions in the Cape Town premium market.
- Property Rental Services: Facilitates rental transactions and ongoing property management for landlords.
- Property Management: Ongoing property management services for rental properties including tenant coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Property sales services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mayfair Property Group product offering
Product offeringCore offering
Mayfair Property Group is a Cape Town-based real estate agency that facilitates residential and commercial property sales and rentals, and provides ongoing property management services for landlords. The firm focuses on premium Atlantic Seaboard and City Bowl neighborhoods and operates through a sales-led, agent-driven model supported by a property listing website, valuation services, and tenant coordination.
Product overview
Mayfair Property Group is a real estate agency operating in Cape Town and the greater Western Cape, offering a unified service across sales, rentals, and property management. The company does not operate a distinct modular software product or platform; rather, it provides agency services facilitated through its website, which displays property listings, market insights via a news/blog section, and client service tools including a calculator, property alerts, and a favorites feature. The core offering is the agency's expertise and property portfolio rather than a standalone software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales
- Residential Property Rentals
- Property Management
- Commercial Property Brokerage
Companies that use Mayfair Property Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mayfair Property Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mayfair Property Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Property24coreProperty listings distributed through Property24, one of South Africa's leading property portals, expanding market reach for property listings and buyer inquiries.
- Private PropertycoreListings syndicated to Private Property, a major South African property portal, providing additional exposure for properties to prospective buyers and renters.
- RealtyPAcoreWebsite powered by RealtyPA platform, providing real estate website technology and property listing management infrastructure.
- PPRA (Professional Practitioners in the Auctioneers Profession)coreRegistered with PPRA (Registration No. 1118456 and 141440). Regulatory compliance body for property practitioners in South Africa.
- EAAB (Estate Agency Affairs Board)coreRegistered with EAAB, the statutory body regulating the real estate industry in South Africa.
- IEASA (Institute of Estate Agents, South Africa)minorMember of IEASA, the professional institute representing estate agents in South Africa.
Recent moves4 records
Expansion highlights3 records
Mayfair Property Group competitors and assessment
Company assessmentDirect peers
- Engel & Völkers Cape Town: International luxury brokerage with a Cape Town office focused on premium Atlantic Seaboard, City Bowl, and Winelands properties; directly comparable on client profile, listing price points, and service offering.
- Lew Geffen Sotheby's International Realty: Luxury franchise operating across Cape Town's premium suburbs; comparable in niche focus on high-end Atlantic Seaboard stock, with global referral network and Sotheby's brand that Mayfair cannot match.
- Pam Golding Properties: South Africa's leading premium and luxury real estate brand with deep Atlantic Seaboard and City Bowl presence; competes head-to-head for the same affluent buyer and seller pool in Cape Town that Mayfair targets.
- Seeff Atlantic Seaboard: Long-standing national SA agency with a dedicated Atlantic Seaboard branch offering sales, rentals, and property management — directly overlapping Mayfair's service mix and target neighborhoods.
Broad incumbents
- Chas Everitt International Property Group: National SA real estate franchise with a presence in Cape Town's premium suburbs; offers the same sales/rentals/management triad but as part of a much larger national footprint.
- RE/MAX of Southern Africa: Global franchise with multiple Cape Town offices covering residential sales, rentals, and management; competes for the same agents and listings at scale that Mayfair operates in.
- Jawitz Properties: Established South African real estate group with offices across multiple regions; overlaps Mayfair on sales, rentals, and property management but at much greater scale and broader geographic coverage.
Others
- Property24: Largest South African property portal and an existing channel partner of Mayfair; included as ecosystem/partner rather than competitor, but increasingly disintermediates agents through direct buyer-seller tools.
- Private Property: Major SA property portal and existing syndication partner; included as adjacent ecosystem participant that Mayfair depends on for distribution.
Regional players
- Tyson Properties: South African independent agency group with Western Cape offices; comparable boutique-style sales and rental service, serving some of the same premium Cape Town segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Mayfair Property Group social profiles
Digital presenceMayfair Property Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayfair Property Group leadership team
Management profileNumber of profiles
Profiles3 records
Mayfair Property Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayfair Property Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayfair Property Group
What does Mayfair Property Group do?
Mayfair Property Group is a Cape Town-based real estate agency that facilitates residential and commercial property sales and rentals, and provides ongoing property management services for landlords. The firm focuses on premium Atlantic Seaboard and City Bowl neighborhoods and operates through a sales-led, agent-driven model supported by a property listing website, valuation services, and tenant coordination.
Is Mayfair Property Group a public or private company?
Mayfair Property Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mayfair Property Group founded?
Mayfair Property Group was founded in 2014. It employs 1 to 10 people.
Where is Mayfair Property Group based?
Mayfair Property Group is headquartered in Cape Town, South Africa, in the Africa region.
How does Mayfair Property Group make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services and property Management.
Who are Mayfair Property Group's main competitors?
Direct peers on record are Engel & Völkers Cape Town, Lew Geffen Sotheby's International Realty, Pam Golding Properties and Seeff Atlantic Seaboard. Broad incumbents are Chas Everitt International Property Group, RE/MAX of Southern Africa and Jawitz Properties. Others are Property24 and Private Property. Tyson Properties is listed as a regional player.
Does Mayfair Property Group have an API?
No public API is recorded for Mayfair Property Group.
What industry is Mayfair Property Group in?
Mayfair Property Group's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.