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Roof Tile Group

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Namestring
Roof Tile Group
Legal namestring
DECRA Roofing Systems, Inc.
Websiteurl
rooftg.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Roof Tile Group operates through its DECRA Roofing Systems brand as a manufacturer of stone-coated steel metal roofing products. The company produces five primary product lines—Villa Tile, Tile, Shingle XD, Shake XD, and Shake—engineered through a proprietary manufacturing process that adheres natural stone granules to steel sheet substrates. Finished products carry Class 4 impact resistance, Class A fire ratings, a 120 mph wind warranty, and High Velocity Hurricane Zone (HVHZ) approval, positioning the catalog as a premium, code-compliant alternative to asphalt, clay tile, and wood-shake roofing.

The business runs a B2B2C channel-partner model: DECRA sells materials exclusively through a network of certified roofing contractors who install the products on homeowner residences. End customers are homeowners seeking durable, warrantied roofing, reached indirectly through the certified installer channel. Operations are anchored by a manufacturing and headquarters facility at 1230 Railroad St, Corona, CA, with international activity evidenced by a Costa Rica installation case study. The parent entity, Roof Tile Group, is registered in Tongeren, Belgium, with reported headcount of 101–250 employees.

No public revenue, funding history, capital structure, or management roster is disclosed in available materials. Competitive positioning rests on certified product performance, multi-decade brand recognition under the DECRA name, the proprietary stone-coating manufacturing process, and the distribution moat created by the certified contractor network. Pricing is project-based at the contractor level, with revenue mechanics tied to installation volume across the distributed channel.

Short descriptiontext

Roof Tile Group, through its DECRA Roofing Systems brand, manufactures stone-coated steel roofing products sold via a certified contractor network to homeowners in the United States and Costa Rica.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersTongeren, Belgium
HQ citystring
Tongeren
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
metal roofing products, stone-coated steel, roofing tiles, residential roofing, roofing manufacturing
Industry2 codes
1Metal Roofing Systems
CodeIMADAFABPrimaryYes
2Metal Roofing & Wall Panels (Architectural/Structural)
CodeIMADACAGPrimaryNo
NAICS code2 codes
  • Sheet Metal Work Manufacturing332322
  • Ornamental and Architectural Metal Products Manufacturing33232
SIC code1 code
  • Sheet Metal Work3444
Product category
Metal Roofing Materials
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Metal Roofing Product Sales
TypeOne Time License
Description

DECRA generates revenue through the sale of stone-coated steel metal roofing products (tiles, shingles, shakes) to contractors and homeowners. The products are sold through a network of certified contractors who purchase DECRA products and install them for end customers.

decra.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 5 records shown
1DECRA Villa Tile
Description

Stone-coated steel tile replicating the vivid level of detail and dimension of Old-World Italian clay tile

decra.com
+4 more records
Core offering1 text field

Roof Tile Group manufactures and sells stone-coated steel metal roofing products under the DECRA brand. The company uses a proprietary stone-coating process that adheres natural stone granules to base steel sheets to produce five distinct profiles—Villa Tile, Tile, Shingle XD, Shake XD, and Shake—each replicating traditional roofing aesthetics (clay tile, Mediterranean tile, asphalt shingles, hand-split wood shake, cedar shake) with multi-layered steel durability.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Warranty against hailstones up to 2.5 inches in diameter
+4 more records
Product overview1 text field

DECRA offers a portfolio of stone-coated steel metal roofing products built on a proprietary stone-coating process that adheres natural stone granules to base steel sheets. The product line comprises five distinct profiles: DECRA Villa Tile and DECRA Tile (tile-style profiles mimicking Old-World Italian clay and Mediterranean tiles respectively), DECRA Shingle XD (asphalt shingle aesthetic), and DECRA Shake XD and DECRA Shake (wood shake aesthetics). All products combine multi-layered steel strength with aesthetic variety, offering Class 4 hail impact resistance, Class A fire rating, and wind warranties up to 120 mph.

Product and service1 record
1DECRA Villa Tile
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Established US manufacturer of metal roofing, wall, and ceiling systems with a broader portfolio including standing seam, exposed-fastener, and architectural panels. Competes with DECRA in the metal roofing category but spans a wider product range.

TypeDirect peer
Description

Direct competitor in stone-coated steel metal roofing, offering similar profiles (tile, shake, shingle) with comparable Class 4 impact and fire ratings. The most head-to-head competitor to DECRA in the North American stone-coated steel category.

TypeEmerging player
Description

Smaller manufacturer of stone-coated and metal roofing products serving niche markets. Direct product category competitor but with smaller scale and distribution than DECRA.

TypeDirect peer
Description

Korean-headquartered manufacturer of stone-coated steel roofing products with global distribution. Direct competitor offering similar tile, shake, and shingle profiles with overlapping certification standards.

TypeBroad incumbent
Description

Established manufacturer of architectural metal roofing including copper, zinc, and coated steel products. Competes in the premium architectural metal roofing segment overlapping with DECRA's design-forward positioning.

TypeDirect peer
Description

New Zealand-based manufacturer of stone-coated steel roofing products distributed globally. Competes directly with DECRA in markets including the US, offering comparable aesthetic profiles and durability specifications.

TypeBroad incumbent
Description

Major US roofing manufacturer (Saint-Gobain subsidiary) offering asphalt shingles, metal roofing, and accessories. Competes broadly with DECRA in residential roofing, particularly in the asphalt shingle category that DECRA's Shingle XD directly emulates.

TypeBroad incumbent
Description

Large manufacturer of concrete and clay roof tiles with metal roofing offerings. Competes with DECRA in the residential roofing market through traditional tile aesthetics, an adjacent category DECRA's stone-coated steel tiles directly imitate.

TypeBroad incumbent
Description

Privately held US manufacturer of asphalt shingles and roofing products. Competes with DECRA in residential roofing, particularly in the impact-resistant shingle category that overlaps with DECRA's Class 4 rated offerings.

10Allmet Roofing Products
TypeDirect peer
Description

North American manufacturer of stone-coated metal roofing products. Direct competitor in the residential and light commercial market with comparable aesthetic and performance positioning.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Roof Tile Group

Metal Roofing Materialsrooftg.com

Roof Tile Group, through its DECRA Roofing Systems brand, manufactures stone-coated steel roofing products sold via a certified contractor network to homeowners in the United States and Costa Rica.

What Roof Tile Group does

Roof Tile Group operates through its DECRA Roofing Systems brand as a manufacturer of stone-coated steel metal roofing products. The company produces five primary product lines—Villa Tile, Tile, Shingle XD, Shake XD, and Shake—engineered through a proprietary manufacturing process that adheres natural stone granules to steel sheet substrates. Finished products carry Class 4 impact resistance, Class A fire ratings, a 120 mph wind warranty, and High Velocity Hurricane Zone (HVHZ) approval, positioning the catalog as a premium, code-compliant alternative to asphalt, clay tile, and wood-shake roofing.

The business runs a B2B2C channel-partner model: DECRA sells materials exclusively through a network of certified roofing contractors who install the products on homeowner residences. End customers are homeowners seeking durable, warrantied roofing, reached indirectly through the certified installer channel. Operations are anchored by a manufacturing and headquarters facility at 1230 Railroad St, Corona, CA, with international activity evidenced by a Costa Rica installation case study. The parent entity, Roof Tile Group, is registered in Tongeren, Belgium, with reported headcount of 101–250 employees.

No public revenue, funding history, capital structure, or management roster is disclosed in available materials. Competitive positioning rests on certified product performance, multi-decade brand recognition under the DECRA name, the proprietary stone-coating manufacturing process, and the distribution moat created by the certified contractor network. Pricing is project-based at the contractor level, with revenue mechanics tied to installation volume across the distributed channel.

Roof Tile Group firmographics

Firmographics
Name
Roof Tile Group
Legal name
DECRA Roofing Systems, Inc.
Website
https://rooftg.com
Company type
Private
Operating status
Operating
Headcount range
101–250 employees
Short description
Roof Tile Group, through its DECRA Roofing Systems brand, manufactures stone-coated steel roofing products sold via a certified contractor network to homeowners in the United States and Costa Rica.
Ownership category
akta.pro rank

Roof Tile Group industry classification

Industry
Product category
Metal Roofing Materials
NAICS
Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232)
SIC
Sheet Metal Work (3444)
akta.pro primary industry
Metal Roofing Systems (IMADAFAB)
akta.pro secondary industry
Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

Keywords

  • Metal roofing products
  • Stone-coated steel
  • Roofing tiles
  • Residential roofing
  • Roofing manufacturing

Where Roof Tile Group is headquartered

Location

Headquarters

HQ city
Tongeren
HQ country
Belgium
HQ region
Europe

Offices1 record

Markets served

Roof Tile Group business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

  1. Metal Roofing Product Sales: DECRA generates revenue through the sale of stone-coated steel metal roofing products (tiles, shingles, shakes) to contractors and homeowners. The products are sold through a network of certified contractors who purchase DECRA products and install them for end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Roof Tile Group product offering

Product offering

Core offering

Roof Tile Group manufactures and sells stone-coated steel metal roofing products under the DECRA brand. The company uses a proprietary stone-coating process that adheres natural stone granules to base steel sheets to produce five distinct profiles—Villa Tile, Tile, Shingle XD, Shake XD, and Shake—each replicating traditional roofing aesthetics (clay tile, Mediterranean tile, asphalt shingles, hand-split wood shake, cedar shake) with multi-layered steel durability.

Product overview

DECRA offers a portfolio of stone-coated steel metal roofing products built on a proprietary stone-coating process that adheres natural stone granules to base steel sheets. The product line comprises five distinct profiles: DECRA Villa Tile and DECRA Tile (tile-style profiles mimicking Old-World Italian clay and Mediterranean tiles respectively), DECRA Shingle XD (asphalt shingle aesthetic), and DECRA Shake XD and DECRA Shake (wood shake aesthetics). All products combine multi-layered steel strength with aesthetic variety, offering Class 4 hail impact resistance, Class A fire rating, and wind warranties up to 120 mph.

Differentiator

Problem solved

Functional benefit

Brands

  • DECRA Villa Tile: Stone-coated steel tile replicating the vivid level of detail and dimension of Old-World Italian clay tile
  • DECRA Tile
  • DECRA Shingle XD
  • DECRA Shake XD
  • DECRA Shake

Products and services

  • DECRA Villa Tile

Quantifiable outcome

  • Warranty against hailstones up to 2.5 inches in diameter
  • +4 more outcomes

Companies that use Roof Tile Group

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Roof Tile Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Roof Tile Group partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Roof Tile Group competitors and assessment

Company assessment

Broad incumbents

  • ATAS International: Established US manufacturer of metal roofing, wall, and ceiling systems with a broader portfolio including standing seam, exposed-fastener, and architectural panels. Competes with DECRA in the metal roofing category but spans a wider product range.
  • Revere Copper Products: Established manufacturer of architectural metal roofing including copper, zinc, and coated steel products. Competes in the premium architectural metal roofing segment overlapping with DECRA's design-forward positioning.
  • CertainTeed Roofing: Major US roofing manufacturer (Saint-Gobain subsidiary) offering asphalt shingles, metal roofing, and accessories. Competes broadly with DECRA in residential roofing, particularly in the asphalt shingle category that DECRA's Shingle XD directly emulates.
  • Boral Roofing: Large manufacturer of concrete and clay roof tiles with metal roofing offerings. Competes with DECRA in the residential roofing market through traditional tile aesthetics, an adjacent category DECRA's stone-coated steel tiles directly imitate.
  • TAMKO Building Products: Privately held US manufacturer of asphalt shingles and roofing products. Competes with DECRA in residential roofing, particularly in the impact-resistant shingle category that overlaps with DECRA's Class 4 rated offerings.

Direct peers

  • Gerard Roofing Technologies: Direct competitor in stone-coated steel metal roofing, offering similar profiles (tile, shake, shingle) with comparable Class 4 impact and fire ratings. The most head-to-head competitor to DECRA in the North American stone-coated steel category.
  • Roser Roofing Systems: Korean-headquartered manufacturer of stone-coated steel roofing products with global distribution. Direct competitor offering similar tile, shake, and shingle profiles with overlapping certification standards.
  • Tilcor Roofing Systems: New Zealand-based manufacturer of stone-coated steel roofing products distributed globally. Competes directly with DECRA in markets including the US, offering comparable aesthetic profiles and durability specifications.
  • Allmet Roofing Products: North American manufacturer of stone-coated metal roofing products. Direct competitor in the residential and light commercial market with comparable aesthetic and performance positioning.

Emerging players

  • Met-Tile: Smaller manufacturer of stone-coated and metal roofing products serving niche markets. Direct product category competitor but with smaller scale and distribution than DECRA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Roof Tile Group social profiles

Digital presence

Roof Tile Group compliance and trust

Trust signal

Compliance4 records

Roof Tile Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Roof Tile Group leadership team

Management profile

Number of profiles

Roof Tile Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Roof Tile Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roof Tile Group

What does Roof Tile Group do?

Roof Tile Group manufactures and sells stone-coated steel metal roofing products under the DECRA brand. The company uses a proprietary stone-coating process that adheres natural stone granules to base steel sheets to produce five distinct profiles—Villa Tile, Tile, Shingle XD, Shake XD, and Shake—each replicating traditional roofing aesthetics (clay tile, Mediterranean tile, asphalt shingles, hand-split wood shake, cedar shake) with multi-layered steel durability.

Is Roof Tile Group a public or private company?

Roof Tile Group is a private company. It is classified as unknown and is currently operating.

When was Roof Tile Group founded?

Roof Tile Group was founded in -1. It employs 101 to 250 people.

Where is Roof Tile Group based?

Roof Tile Group is headquartered in Tongeren, Belgium, in the Europe region.

How does Roof Tile Group make money?

One revenue line is on record: metal Roofing Product Sales.

Who are Roof Tile Group's main competitors?

Broad incumbents on record are ATAS International, Revere Copper Products, CertainTeed Roofing, Boral Roofing and TAMKO Building Products. Direct peers are Gerard Roofing Technologies, Roser Roofing Systems, Tilcor Roofing Systems and Allmet Roofing Products. Met-Tile is listed as an emerging player.

Does Roof Tile Group have an API?

No public API is recorded for Roof Tile Group.

What industry is Roof Tile Group in?

Roof Tile Group's product category is Metal Roofing Materials. Its primary akta.pro industry code is IMADAFAB, Metal Roofing Systems, with a secondary code of IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural). Its NAICS code is 332322 and its SIC code is 3444.

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Live signals
PR NewswireIKO przejmuje Roof Tile GroupIKO Industries Ltd. completed the acquisition of Roof Tile Group and related operations from Fletcher Building on November 1, 2018, in Auckland, New Zealand. The deal gives IKO manufacturing facilities in New Zealand, Malaysia, the United States, and Hungary, along with over 500 new employees, expanding its global metal roof tile business under brands including Decra and Gerard. IKO, a family-owned company founded in 1951 and a global leader in roofing solutions, did not disclose the financial terms of the transaction.PR NewswireIKO Neemt Roof Tile Group OverIKO Industries Ltd. announced it has signed a deal to take control of the Roof Tile Group's operations from New Zealand-based Fletcher Building, with the acquisition completed in Auckland. The deal expands IKO's global manufacturing footprint with production locations in New Zealand, Hungary, Malaysia, and the United States, adding more than 500 employees to its workforce. IKO described the acquisition as an opportunity to grow its metal roofing business beyond its existing partnership with Metrotile NV, particularly in the North American market.PR NewswireIKO acquisisce il Roof Tile GroupIKO Industries Ltd. announced on November 2, 2018 the completion of an acquisition of the Roof Tile Group from New Zealand-based Fletcher Building, with the deal finalized in Auckland. The acquisition expands IKO's global manufacturing and operational footprint with facilities in New Zealand, Hungary, Malaysia, and the United States, adding over 500 employees to its workforce. Financial terms of the transaction were not disclosed, and RTG will continue operating normally while IKO focuses on integrating the new employees and familiarizing itself with RTG's operations.PR NewswireIKO acquiert le Roof Tile GroupIKO Industries Ltd. announced the signing of an agreement to acquire the Roof Tile Group (RTG) from Fletcher Building, with the transaction finalized in Auckland, New Zealand. The acquisition adds RTG's metal roofing manufacturing operations under the Decra and Gerard brands, including production facilities in New Zealand, Hungary, Malaysia, and the United States, along with approximately 500 employees. IKO stated it will initially maintain RTG's operations while focusing on employee integration and learning RTG's processes, extending IKO's global footprint in metal roofing beyond its existing partnership with Metrotile NV, particularly in the North American market.PR NewswireIKO übernimmt Roof Tile GroupIKO Industries Ltd. completed the acquisition of the Roof Tile Group from New Zealand-based Fletcher Building, adding metal roofing tile brands Decra and Gerard to its portfolio. The deal closed in Auckland and brings IKO new manufacturing facilities across New Zealand, Hungary, Malaysia, and the USA, along with more than 500 employees. Financial terms were not disclosed, and RTG will continue operating as usual while IKO integrates the new team and familiarises itself with RTG's business.