PB & Tax Service

What PB & Tax Service does

PB & Tax Service is a family-owned tax preparation and accounting firm headquartered in Edison, New Jersey. Founded in 2002 and operating as a small LLC with between 1 and 10 employees, the firm is led by CEO Lucia Chen, who holds Enrolled Agent (EA), Certified Acceptance Agent (CAA), and NTPI Fellow credentials with more than two decades of tax practice experience. The business is bootstrapped and has operated continuously under family ownership for over two decades with no disclosed external funding.

The firm offers a suite of professional services including individual and small-business tax preparation, accounting and bookkeeping, financial planning, QuickBooks training, IRS representation, and Individual Taxpayer Identification Number (ITIN) certification via its CAA authorization. It serves a diversified client base of individuals, small and mid-sized businesses, and foreign persons, the latter supported by bilingual English/Chinese capability. Geographic reach is claimed across New Jersey, New York, Pennsylvania, and Connecticut, with advertised tax preparation licensure to serve clients in up to 50 states.

The business operates a traditional fee-for-service professional services model, with pricing quoted on an engagement basis rather than via subscription or SaaS contracts. The firm does not operate a proprietary technology platform; its digital presence is built on Homestead's basic small-business website builder. Competitive positioning is grounded in the credentials of its principal, multi-state licensure, niche foreign-person/ITIN capability, and language accessibility rather than in technology, scale, or brand recognition. There is no evidence of patents, partnerships, awards, or third-party affiliations.

Name

PB & Tax Service

Legal name

PB & TAX SERVICE, LLC

Website

https://pbtaxservicellc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

PB & Tax Service is a family-owned tax preparation and accounting firm founded in 2002 in Edison, NJ, serving individuals, small businesses, and foreign persons with bilingual English/Chinese capability and multi-state licensure across up to 50 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tax Preparation Services: Fees for preparing and filing tax returns for individuals, partnerships, corporations, estates, and trusts. Includes IRS e-file services and representation before the IRS at all administrative levels.
2. Accounting and Bookkeeping Services: Business consulting, bookkeeping, payroll processing, sales tax preparation, quarterly tax services, employee benefits administration, and retirement plan setup services.
3. ITIN Certification Services: Assistance to foreign persons in obtaining Individual Taxpayer Identification Numbers (ITINs) as a Certifying Acceptance Agent (CAA).
4. Financial Planning Services: Financial planning services including financial aid planning, retirement planning, life insurance, annuities, IRAs, and SEP IRA services.
5. Training Services: QuickBooks training services for interns to learn business bookkeeping management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PB & Tax Service is a family-owned accounting and tax preparation firm that prepares and files tax returns for individuals, partnerships, corporations, estates, and trusts, while providing bookkeeping, payroll, sales tax, quarterly tax, employee benefits administration, and retirement plan setup for businesses. The firm additionally offers financial planning (retirement, life insurance, annuities, IRAs), QuickBooks training, tax issue resolution with IRS representation, and ITIN application assistance for foreign persons as an IRS-authorized Certifying Acceptance Agent.

Product overview

PB & Tax Service is a family-owned tax and accounting firm offering a unified suite of services centered on tax preparation, accounting, and financial planning. The core offerings include Tax Preparation Service (IRS e-file), Accounting Service (bookkeeping, payroll, business consulting), and Training & Planning Service (QuickBooks training, retirement planning). Specialized services include ITIN application assistance for foreigners as a Certifying Acceptance Agent and tax issue resolution with unlimited IRS representation rights. The company serves clients in NJ, NY, PA, CT and up to 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Preparation Service Authorized IRS e-file Provider service that advises, represents, and prepares tax returns for Individuals, Partnerships, Corporations, Estates, Trusts, and any entities with tax-reporting requirements, with representation capabilities at all administrative levels before the IRS.
• Accounting Service Comprehensive business consulting, bookkeeping, payroll processing, sales tax filing, quarterly tax preparation, employee benefits administration, retirement plan setup, and business opening/closing services for small and medium-sized businesses.
• ITIN Application Service Assistance for foreigners and alien individuals in obtaining Individual Taxpayer Identification Numbers (ITINs) from the IRS as a Certifying Acceptance Agent (CAA), including document certification without requiring original document submission to the IRS.
• Training & Planning Service QuickBooks training for interns and financial planning services including financial aid, finance and retirement planning, life insurance, annuities, IRAs, and SEP IRA guidance.
• Tax Issue Resolution Resolution of tax issues and practice before the IRS at any state, with unlimited rights to represent taxpayers before the IRS.

Quantifiable outcome

• 24 hours a day, 7 days a week availability

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Botkeeper: Automated bookkeeping platform combining AI/OCR with offshore accountants to deliver outsourced bookkeeping at lower cost — represents the technology-driven competitive threat to traditional bookkeepers like PB & Tax Service.
• 1-800Accountant: Virtual accounting and tax services firm targeting small businesses and entrepreneurs with bookkeeping, payroll, and tax preparation delivered remotely — an emerging tech-enabled model that overlaps with PB & Tax Service's SMB service portfolio but operates without a physical office footprint.

Direct peers

• H&R Block: Largest retail tax preparation chain in the U.S., offering individual and small-business tax filing plus IRS representation — the most directly comparable business model to PB & Tax Service, albeit at national scale versus a single-office operation.
• Liberty Tax Service: Franchise-based retail tax preparation brand offering individual return preparation and related services; comparable in its focus on accessible, retail-style tax filing for individuals and small businesses.
• Jackson Hewitt Tax Service: National seasonal tax preparation chain serving individual taxpayers with in-person filing and refund products, directly competing for the same walk-in and appointment-based tax-prep customer that PB & Tax Service targets in the NJ/NY metro.

Broad incumbents

• BDO USA: Global accounting network with a significant U.S. practice serving middle-market companies with tax, advisory, and bookkeeping-adjacent services — comparable broader-services alternative for the SMB market.
• KPMG US: Big Four professional services firm with U.S. tax, audit, and advisory practices serving mid-market and enterprise clients — relevant broader-incumbent peer for full-stack tax/accounting services.
• Intuit: Owner of TurboTax, QuickBooks, and Credit Karma — the dominant software incumbent in both DIY tax preparation and small-business bookkeeping that competes with PB & Tax Service by enabling self-service filing and cloud bookkeeping.
• RSM US: Mid-market accounting and advisory firm providing tax, audit, and consulting services to U.S. private businesses — relevant as a scaled full-stack alternative for SMB clients that might otherwise engage a local firm like PB & Tax Service.
• Deloitte US: Big Four firm offering tax preparation, consulting, and audit services including tax controversy and representation practices — competes for higher-end tax-issue-resolution and IRS-representation engagements that PB & Tax Service also pursues.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PB & Tax Service