Bizkaia Irratia

What Bizkaia Irratia does

Bizkaia Irratia is a private Basque-language radio broadcaster headquartered in Bilbao, Bizkaia, Spain, founded in 1991 under legal entity BIZKAIA IRRATIA (CIF A48111819). It operates as the only station broadcasting complete programming entirely in Basque and exclusively in the Bizkaiera dialect across all of Bizkaia, serving Basque-speaking listeners in the region with local news, culture, sports, religion, music, and language-education content. Its programming includes flagship live shows (Aupa Bizkaia, Goizeko Izarretan, Jokoan) alongside specialized formats (Lau Haizetara, Zorionagurrak, Egunez egun, Euskera Hobetzen, Mezea, Kantuka eta kontuka, Irakurrieran, Zortziko Txikia), with dedicated hosts named on each program.

The underlying technology is a conventional FM broadcasting network of five frequencies — 102.6 FM (main, all Bizkaia), 91.9 FM (Durangaldea), 96.7 FM (Markina Xemein), 92.5 FM (Ondarroa), and 97.4 FM (Urdaibai/Sollube) — paired with a 24-hour web radio stream ('Bizkaia Irratia Musika') featuring Basque music and on-demand podcast distribution through Spotify, Apple Podcasts, and iVoox. The station maintains an active social presence on Facebook, Instagram, Twitter, and TikTok for audience engagement.

The business model is exclusively advertising-based: radio spots, sponsored reports, announcements, and micro-programs sold on a quote-based, non-publicly-disclosed pricing structure, supported by a dedicated advertising team. There are no disclosed subscription, sponsorship-from-platforms, government-grant, or external-investor revenue streams; no parent company, funding rounds, or institutional ownership are reported. Revenue, headcount, and listener-scale figures beyond qualitative 'thousands of listeners' are not disclosed.

Name

Bizkaia Irratia

Legal name

BIZKAIA IRRATIA

Website

https://bizkaiairratia.eus

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Bizkaia Irratia is a private Basque-language FM radio station based in Bilbao, Spain, broadcasting entirely in the Bizkaiera dialect across five regional frequencies, online streaming, and major podcast platforms to serve Bizkaia-region Basque-speaking listeners.

Ownership category

akta.pro rank

Product category

Radio Broadcasting Services

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting
• Basque language media
• Regional radio services
• Podcast distribution
• FM radio network

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: The station generates revenue through advertising sales, offering radio spots, sponsored reports, announcements, and micro-programs. They provide personalized service with dedicated professionals to manage advertising campaigns and achieve maximum impact for advertisers across their thousands of listeners.

Distribution channels3 records

Marketing channels7 records

Core offering

Bizkaia Irratia is a private radio station broadcasting entirely in the Basque language (Bizkaiera dialect) across the Bizkaia region of Spain. The station delivers live radio programming via five FM frequencies, 24-hour web streaming featuring Basque music, and on-demand podcast distribution through Spotify, Apple Podcasts, and iVoox. Its programming covers local news, culture, sports, religion, literature, and music.

Product overview

Bizkaia Irratia is a single unified radio broadcasting service offering live radio via FM frequencies and online streaming, with on-demand podcast distribution. The station operates exclusively in the Bizkaiera dialect of Basque. Its core offering includes live radio programs (Aupa Bizkaia, Goizeko Izarretan, Jokoan) complemented by specialized programs covering culture (Lau Haizetara), sports, religion (Mezea), language learning (Euskera Hobetzen), music (Kantuka eta kontuka), literature (Irakurrieran), greetings (Zorionagurrak), and news (Egunez egun). The station also runs 24-hour web radio featuring Basque music. Content is distributed through FM frequencies across five regions, a live web stream, and on-demand podcasts via Spotify, Apple Podcasts, and iVoox.

Differentiator

Problem solved

Functional benefit

Products and services

• Bizkaia Irratia Main Radio Service A Basque-language radio station serving the Basque Country, broadcasting entirely in Bizkaiera dialect. Offers live radio streaming, FM frequencies across multiple regions (102.6 FM main, 91.9 FM Durangaldea, 96.7 FM Markina Xemein, 92.5 FM Ondarroa, 97.4 FM Urdaibai), and 24-hour web radio featuring Basque music.
• Aupa Bizkaia Daily live radio program airing from 11:00 to 13:00, featuring news, culture, sports, and current affairs content in Basque. Hosted by Iñigo Esteban.
• Goizeko Izarretan
• Zorionagurrak
• Lau Haizetara
• Jokoan
• Egunez egun
• Euskera Hobetzen
• Mezea
• Kantuka eta kontuka
• Zortziko Txikia
• Irakurrieran
• Podcast Distribution Service
• Bizkaia Irratia Musika (Web Radio)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Radio Popular de Bilbao-Herri IrratiaflagshipStrategic or Co-development Partner · 1 July 2026Joint celebration of radio anniversary with '100 Irrati Urte' event at BBK Aretoa in Bilbao. Bizkaia Irratia celebrated its 35th anniversary alongside Radio Popular de Bilbao-Herri Irratia's 65th anniversary, recognizing 100 combined years of radio broadcasting.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Radio Euskadi: EITB's Spanish-language radio station broadcasting across the Basque Country. While not Basque-language like Bizkaia Irratia, it competes for the same Bizkaia advertisers and broader audience, and operates as part of EITB's larger public-broadcasting portfolio.
• Cadena SER (Bilbao delegations): Spain's leading national radio network with local Bilbao/Basque Country content. Competes for a portion of Bizkaia ad spend and listener attention, and represents the type of scaled national incumbent Bizkaia Irratia must differentiate against.
• COPE (Bilbao): Major Spanish national radio network with Bilbao/Basque Country local programming. Indirect competitor for the Spanish-speaking segment of the Bizkaia market and for local advertising budgets.
• Onda Cero Bilbao: Atresmedia-owned Spanish national radio network with Bilbao local content. Another scaled incumbent competing for regional ad spend in Bizkaia.

Direct peers

• Gaztea: Basque-language youth-oriented radio station also operated by EITB, broadcasting entirely in Basque. Directly competes for the same language audience and ad market, with stronger brand recognition among younger Basque speakers.
• Euskal Irratia (Gipuzkoa): Basque-language local radio station serving Gipuzkoa province, parallel to Bizkaia Irratia's Bizkaia focus. Closely comparable model: local FM network, all-Basque programming, regional ad sales. Key comparable on business model and station format.
• Radio Popular de Bilbao-Herri Irratia: Bilbao-based Basque-language radio station with 65 years of history (founded 1961), and Bizkaia Irratia's flagship partner (joint '100 Irrati Urte' event). Competes for the same Basque-speaking Bizkaia listenership and advertiser base, making it the most directly comparable peer.
• Euskadi Irratia: Public Basque-language radio station operated by EITB (Basque public broadcaster), broadcasting across the entire Basque Country including Bizkaia. Competes directly for Basque-speaking listeners and offers the most direct alternative to Bizkaia Irratia's programming.

Regional players

• Radio Nervión: Bilbao-based Spanish-language local radio station with similar geographic focus to Bizkaia Irratia. Comparable in scale and operating model (local FM, regional ad sales) but operates in Spanish rather than Basque, making it an adjacent-format peer.
• Radio Viajera / local Bizkaia FM stations: Other smaller local FM stations operating within the Bizkaia province. They compete for a portion of local ad budgets and listener share, but lack Bizkaia Irratia's province-wide multi-frequency reach and Basque-language positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BizkaiaIrratia
• Instagraminstagram.com/bizkaiairratia
• TikToktiktok.com/@bizkaiairratia
• Xx.com/bizkaiairratia
• LinkedInlinkedin.com/company/bizkaia-irratia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bizkaia Irratia