Amend Health
Amend Health is a Spokane-based healthcare innovation consulting firm that helps health technology innovators serving rural and urban underserved communities with market research, AI-integrated software development, and funding and grant support, while connecting them with underserved hospitals and investors.
- Company typePrivate
- Founded2020
- HeadquartersSpokane, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amend Health does
Amend Health is a healthcare innovation consulting firm founded in 2020 and headquartered at 102 N Pine Street, Suite 152, Spokane, Washington. The company operates as a private, for-profit entity with a team of 1-10 employees, co-founded by Marcelo Morales (background in venture capital and life sciences/medical devices) and Andrew Richards (approximately 20 years of technology leadership spanning startups to Fortune 500 firms).
The firm delivers three integrated consulting services. Innovation Market Fit provides market research to align health technology products with market needs and navigates reimbursement pathways including Medicare and Medicaid. Product Development offers end-to-end software development with artificial intelligence integration and HIPAA compliance/security training, producing robust, secure, and scalable health technology solutions. Funding and Grants supports innovators' grant efforts and connects them with an investor network interested in health technology. The company targets three customer segments: healthcare innovators and entrepreneurs building products for underserved communities, hospitals in rural and urban underserved areas, and health technology investors seeking vetted opportunities.
Amend Health operates a professional services revenue model with quote-based, non-publicly-disclosed pricing. Its go-to-market is consultative and relationship-driven, with the company website (amend.health) serving as the primary inbound channel through contact forms, supported by direct outreach. The firm does not maintain self-serve digital channels, marketplace listings, or mobile applications. Geographic reach is described as United States–domestic with a focus on rural and urban underserved communities, though no operational presence outside Spokane is documented. The company has no disclosed funding rounds, named customers, patents, awards, partnerships, certifications, or third-party endorsements in the available sources.
Amend Health firmographics
Firmographics- Name
- Amend Health
- Legal name
- Amend Health
- Website
- https://amend.health
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amend Health is a Spokane-based healthcare innovation consulting firm that helps health technology innovators serving rural and urban underserved communities with market research, AI-integrated software development, and funding and grant support, while connecting them with underserved hospitals and investors.
- Ownership category
- akta.pro rank
Amend Health industry classification
Industry- Product category
- Healthcare Consulting Services
- NAICS
- Scientific Research and Development Services (5417)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG)
- akta.pro secondary industries
- Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)
Keywords
Where Amend Health is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amend Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Healthcare Innovation Consulting Services: Professional consulting services including market research for innovation market fit, end-to-end product development, and funding/grant support. Revenue appears to be generated through service fees for consulting engagements with healthcare innovators, hospitals, and connecting investors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Amend Health product offering
Product offeringCore offering
Amend Health is a healthcare innovation consulting firm that supports health technology innovators serving rural and urban underserved communities. It delivers three core services: in-depth market research and innovation market fit analysis with Medicare/Medicaid reimbursement pathway navigation; end-to-end software product development with AI integration and HIPAA-compliant security training; and funding and grant support including connections to an investor network for health technology innovations.
Product overview
Amend Health operates as a healthcare consulting and innovation support firm rather than a software product company. Its portfolio consists of three interconnected consulting services: Innovation Market Fit (market research and reimbursement pathway navigation), Product Development (end-to-end software development with AI integration and HIPAA compliance), and Funding and Grants (grant support and investor connections). These services are designed to support health technology innovators serving rural and urban underserved communities, with a focus on bridging healthcare gaps.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation Market Fit
Companies that use Amend Health
Customer profileSegments3 records
Ideal customer profiles3 records
Amend Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amend Health partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights3 records
Amend Health competitors and assessment
Company assessmentBroad incumbents
- McKinsey & Company (Health Practice): Top-tier management consultancy with a dedicated healthcare practice advising hospitals, payers, and healthtech entrants on strategy and innovation — a broad incumbent competing for the same hospital and innovator client base as Amend Health.
- IQVIA: Global healthcare data, analytics, and RWE leader serving biopharma, providers, and innovators — overlaps Amend Health's market research and reimbursement navigation capabilities at vastly greater scale and breadth.
- Accenture Health: Global professional services firm with a sizable healthcare practice delivering digital health transformation, product development, and innovation services to providers and healthtech companies — competes for the same enterprise healthtech build engagements.
- ZS Associates: Large global consulting firm with deep healthcare and life sciences practices covering strategy, RWE analytics, and commercial support — a broader incumbent whose healthcare-focused service lines overlap with Amend Health's market-fit and reimbursement advisory work.
- Deloitte (Health Care): Big Four consulting practice with a substantial healthcare life sciences arm providing strategy, technology, and operations services to providers, payers, and innovators — overlapping with Amend Health's full-lifecycle healthtech support offering.
Direct peers
- Healthbox: Healthcare innovation advisory and accelerator that works with hospitals, entrepreneurs, and investors to bring digital health solutions to market — a near-direct analog to Amend Health's three-pillar offering of market fit, product development, and funding support.
- Redesign Health: Healthcare venture studio that builds, launches, and invests in healthtech companies from concept through scale — closely comparable to Amend Health's combined model of supporting innovators across product development, market validation, and funding access in the healthtech space.
- Oxeon Partners: Healthtech-focused talent, venture, and partnerships firm that connects startups with operators, executives, and investors — comparable to Amend Health's role as a multi-sided connector across innovators, providers, and capital.
- AVIA: Healthcare innovation partner that helps hospitals and health systems identify, evaluate, and deploy digital health solutions. Targets many of the same hospital customers Amend Health serves and operates in the same healthtech-innovation-meets-provider space.
Emerging players
- The Innovation Institute: Healthcare-focused innovation and venture organization that supports health system-led product development and commercialization — operates a similar bridge role between providers, innovators, and capital but at an earlier, less commercialized stage than Amend Health.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Amend Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amend Health leadership team
Management profileNumber of profiles
Profiles2 records
Amend Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amend Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amend Health
What does Amend Health do?
Amend Health is a healthcare innovation consulting firm that supports health technology innovators serving rural and urban underserved communities. It delivers three core services: in-depth market research and innovation market fit analysis with Medicare/Medicaid reimbursement pathway navigation; end-to-end software product development with AI integration and HIPAA-compliant security training; and funding and grant support including connections to an investor network for health technology innovations.
Is Amend Health a public or private company?
Amend Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amend Health founded?
Amend Health was founded in 2020. It employs 1 to 10 people.
Where is Amend Health based?
Amend Health is headquartered in Spokane, United States, in the North America region.
How does Amend Health make money?
One revenue line is on record: healthcare Innovation Consulting Services.
Who are Amend Health's main competitors?
Broad incumbents on record are McKinsey & Company (Health Practice), IQVIA, Accenture Health, ZS Associates and Deloitte (Health Care). Direct peers are Healthbox, Redesign Health, Oxeon Partners and AVIA. The Innovation Institute is listed as an emerging player.
Does Amend Health have an API?
No public API is recorded for Amend Health.
What industry is Amend Health in?
Amend Health's product category is Healthcare Consulting Services. Its primary akta.pro industry code is BPAGALAG, Health Access & Social Care Innovations (Community Health, Telehealth for Underserved), with a secondary code of BPAHALAN, Healthcare Outcomes & Real-World Evidence (RWE) Analytics. Its NAICS code is 5417 and its SIC code is 8000.