The Lost Boys
- Company typePrivate
- Founded2013
- HeadquartersCleethorpes, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Lost Boys does
The Lost Boys is an independent UK menswear and womenswear retailer operating from a boutique on Seaview Street in Cleethorpes, England, founded in 2013. The company sells a curated assortment of designer and contemporary clothing, footwear, and accessories from approximately 30 brands including Aquascutum, Lacoste, Calvin Klein, Scotch & Soda, Birkenstock, Rains, Fila, Pretty Green, Parlez, Henri Lloyd, and Sergio Tacchini, with unit prices ranging from roughly £30 to over £160. Product categories span T-shirts, polos, shirts, sweatshirts, hoodies, outerwear, trainers, sandals, socks, hats, wallets, and accessories, complemented by a dedicated SALE OUTLET section and digital gift cards.
The business runs on a Shopify-powered e-commerce platform (areyoualostboy.com) that extends the boutique's reach across the UK, supported by an integrated payment stack including Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, Shop Pay, and Klarna buy-now-pay-later. Customer engagement is driven through an email newsletter offering exclusive previews and private shopping experiences, alongside organic social media presence on Facebook, Instagram, Twitter/X, and Pinterest. The company is privately held and appears to be founder-owned with no disclosed external investment.
The Lost Boys generates revenue through one-time retail transactions, both in-store at the Cleethorpes boutique and online via Shopify, serving fashion-conscious men and women seeking curated designer brands with personalised service rather than the impersonal experience of large high-street chains. Its target customers are UK-based consumers in the North of England and online buyers nationwide who value brand authenticity, boutique-level curation, and access to labels not commonly stocked by mainstream retailers.
The Lost Boys firmographics
Firmographics- Name
- The Lost Boys
- Legal name
- The Lost Boys
- Website
- https://areyoualostboy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where The Lost Boys is headquartered
LocationHeadquarters
- HQ city
- Cleethorpes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Lost Boys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Sales: Revenue generated through direct retail sales of designer clothing and accessories to consumers. Products include men's and women's apparel, footwear, and accessories from branded suppliers. Transaction-based model with individual product purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
The Lost Boys product offering
Product offeringCore offering
The Lost Boys is an independent retailer that sells men's and women's designer clothing, footwear, and accessories through a physical boutique in Cleethorpes and a Shopify-powered e-commerce store. Its assortment covers premium and designer brands such as Aquascutum, Lacoste, Calvin Klein, Scotch & Soda, Birkenstock, Rains, Sergio Tacchini, Pretty Green, and Henri Lloyd, organised into tops, outerwear, footwear, accessories, sale outlet, new arrivals, and gift cards.
Product overview
The Lost Boys is an independent UK menswear retailer operating on a Shopify e-commerce platform, offering a curated selection of designer men's clothing and accessories. The product portfolio centers on a unified retail platform offering Tops & T-Shirts, Outerwear, Footwear, and Accessories across multiple premium brands including Aquascutum, Lacoste, Edwin, Scotch & Soda, Pretty Green, Birkenstock, Rains, Fila, and Sergio Tacchini. The store also features a dedicated SALE OUTLET section and New Arrivals category for latest releases, complemented by Gift Cards for gifting.
Differentiator
Problem solved
Functional benefit
Products and services
- Tops and T-Shirts Casual and designer men's tops including T-shirts, polo shirts, sweatshirts, hoodies, and shirts from brands such as Aquascutum, Lacoste, Scotch & Soda, Calvin Klein and Pretty Green, sold individually through the online store and Cleethorpes boutique.
- Outerwear Jackets, coats, and weatherwear including formal and casual outerwear from brands such as Aquascutum and Rains, targeted at men seeking premium seasonal outerwear.
- Footwear Men's footwear including trainers, sandals, flip flops, and socks from Birkenstock, Keen, Havaianas, Clarks Originals, and other branded labels, sold individually via the online store and boutique.
- Accessories Fashion accessories including hats, wallets, doorstops, underwear, and perfumes from various designer brands stocked at The Lost Boys.
- Menswear Collection Complete men's range combining tops, bottoms, footwear, and accessories from multiple designer brands available at the Cleethorpes boutique and online.
- Sale Outlet Discounted and outlet items from the store's brand assortment sold at reduced prices through the online store.
- Gift Cards Digital gift cards available for purchase on the website for use toward any product in The Lost Boys online store.
- New Arrivals Latest clothing and accessory releases from brands including Birkenstock, Scotch and Soda, Selected, Parlez, Rains, and Fila featured in a dedicated online storefront category.
Companies that use The Lost Boys
Customer profileSegments1 record
Ideal customer profiles1 record
The Lost Boys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
The Lost Boys partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Lost Boys competitors and assessment
Company assessmentDirect peers
- Cruise: UK designer fashion retailer with both online and physical stores carrying premium menswear and womenswear brands. Direct competitor to The Lost Boys in the curated designer multi-brand segment.
- Stuarts London: Independent UK menswear retailer offering a curated mix of premium casual and streetwear brands online and via a physical store. Comparable to The Lost Boys in scale, assortment, and customer profile.
- Mainline Menswear: UK online specialist menswear retailer stocking designer and premium casual brands. Comparable to The Lost Boys given the shared premium menswear positioning and multi-brand merchandising model.
- Flannels: UK designer fashion retailer with physical stores and a large e-commerce operation carrying many of the same premium labels as The Lost Boys (Lacoste, Calvin Klein, Pretty Green, Sergio Tacchini, Rains). Comparable as a multi-brand designer menswear and womenswear destination.
- Woodhouse Clothing: UK independent menswear retailer carrying designer casualwear and footwear brands online and in-store. Comparable to The Lost Boys in brand mix (Lacoste, Pretty Green-style labels) and target demographic.
- Aphrodite 1991: Independent UK menswear retailer focused on premium and contemporary labels with a boutique plus e-commerce model. Highly comparable to The Lost Boys' boutique-plus-online independent positioning.
- Oi Polloi: Long-established independent UK menswear boutique in Manchester stocking a curated mix of premium and heritage labels. Closely comparable to The Lost Boys as a similar-scale independent designer menswear specialist.
- Urban Industry: UK independent menswear and streetwear retailer offering premium and contemporary labels via online and a small physical footprint. Comparable to The Lost Boys as an independent multi-brand menswear specialist.
- END Clothing: UK-based independent multi-brand menswear and premium streetwear retailer operating online and via flagship stores. Highly comparable to The Lost Boys given the shared multi-brand premium menswear model and overlapping brand portfolio (e.g., Aquascutum, Lacoste, Birkenstock, Scotch & Soda).
- Tessuti: UK multi-brand designer retailer offering premium menswear and womenswear from labels such as Lacoste, Calvin Klein, Edwin, Rains, and Pretty Green. Overlaps directly with The Lost Boys' curated brand mix and target customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
The Lost Boys social profiles
Digital presenceThe Lost Boys financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lost Boys leadership team
Management profileNumber of profiles
The Lost Boys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lost Boys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lost Boys
What does The Lost Boys do?
The Lost Boys is an independent retailer that sells men's and women's designer clothing, footwear, and accessories through a physical boutique in Cleethorpes and a Shopify-powered e-commerce store. Its assortment covers premium and designer brands such as Aquascutum, Lacoste, Calvin Klein, Scotch & Soda, Birkenstock, Rains, Sergio Tacchini, Pretty Green, and Henri Lloyd, organised into tops, outerwear, footwear, accessories, sale outlet, new arrivals, and gift cards.
Is The Lost Boys a public or private company?
The Lost Boys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lost Boys founded?
The Lost Boys was founded in 2013. It employs 1 to 10 people.
Where is The Lost Boys based?
The Lost Boys is headquartered in Cleethorpes, United Kingdom, in the Europe region.
How does The Lost Boys make money?
One revenue line is on record: retail Sales.
Who are The Lost Boys's main competitors?
Direct peers on record are Cruise, Stuarts London, Mainline Menswear, Flannels, Woodhouse Clothing, Aphrodite 1991, Oi Polloi, Urban Industry, END Clothing and Tessuti.
Does The Lost Boys have an API?
No public API is recorded for The Lost Boys.