Avendi Senioren Service

What Avendi Senioren Service does

Avendi Senioren Service GmbH & Co. KG is a private German operator of senior care services, headquartered in Mannheim and operating as a wholly-owned subsidiary of the DIRINGER&SCHEIDEL-Unternehmensgruppe. Founded circa 1998–1999, the company runs 22 fully stationary care facilities, 1 partially stationary day-care facility, 1 senior living complex (Service-Wohnen), and 6 ambulatory home-care services under the 'avendi mobil' brand, spanning 14+ municipalities across Baden-Württemberg, Rhineland-Palatinate, Hesse, Saxony-Anhalt, and Lower Saxony. Its customer base consists of elderly individuals across all Pflegegrade levels (1–5) who require daily living support, together with their families acting as decision-makers.

The core offering is a four-pillar service portfolio: stationäre Pflege (permanent residential care, plus Kurzzeit- und Verhinderungspflege), mobile Pflege via avendi mobil (home-based support for seniors living independently), teilstationäre Tagespflege (day care), and Service-Wohnen / PflegeApart (independent living apartments with on-demand care). The underlying technology is conventional marketing operations infrastructure — Hetzner-hosted website, Google Analytics/Ads, CleverReach email, CleverPush push notifications, and social media plugins across Facebook, Instagram, LinkedIn, Xing, TikTok, and YouTube. Avendi discloses no proprietary software, API, or AI/ML systems; technology is supportive rather than differentiating.

The business is a direct-to-consumer service operator with revenue generated through recurring care fees determined by German Pflegegrade classification and individual facility rates. Pricing is not publicly disclosed. Customer acquisition relies on owned facilities, local reputation, content marketing (care-grade calculator, educational resources), social media presence, and a recruitment marketing engine for care staff. Avendi is led by Managing Directors Achim Ihrig and Sebastian Ries, with Nicky Oliver Giebenhain-Glaunsinger heading corporate communications and Christian Munsch heading overall marketing. The company is a member of industry associations BWKG and VDAB and was recognized as 'Betreiber des Jahres 2023' (Operator of the Year) at Expo Living & Care Berlin.

Name

Avendi Senioren Service

Legal name

avendi Senioren Service GmbH & Co. KG

Website

https://avendi.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Avendi Senioren Service GmbH & Co. KG is a private German operator of senior care facilities, running 22 stationary care homes, day care, senior living apartments, and 6 ambulatory home-care services across five federal states. It serves elderly individuals requiring daily living support and is a wholly-owned subsidiary of DIRINGER&SCHEIDEL-Unternehmensgruppe.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior care services
• Residential nursing care
• Ambulatory care services
• Day care facilities
• Service living seniors

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Stationary Care Services: Revenue from 22 fully stationary care facilities offering permanent residential care, short-term care, and respite care (Kurzzeit- und Verhinderungspflege).
2. Mobile Care Services: Six ambulatory care and support services (avendi mobil) providing home-based care for seniors living at home but needing support.
3. Day Care: Teilstationäre Pflege - partially stationary day care services.
4. Service Living: Senior living apartments (Service-Wohnen) offering independent living with support services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Avendi Senioren Service GmbH & Co. KG operates residential and home-based care services for elderly individuals across Germany. The portfolio includes 22 fully stationary care facilities with short-term and respite care, six ambulatory (mobile) care services under the 'avendi mobil' brand, one partially stationary day care facility (Tagespflege), service-living apartments (Service-Wohnen) and the alternative housing concept PflegeApart.

Product overview

Avendi Senioren Service operates a portfolio of senior care services across Germany, comprising 22 fully stationary care facilities, one partially stationary (day care) facility, six ambulatory care services under the 'avendi mobil' brand, and multiple service living apartments (Service-Wohnen). The company also offers PflegeApart as an alternative housing solution. All services are managed from the headquarters in Mannheim and operate as a unified care service network rather than separate software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Stationary Care Facilities (Stationäre Pflegeeinrichtungen) Fully stationary residential care homes providing permanent residential care, short-term care (Kurzzeitpflege), and respite care (Verhinderungspflege) for elderly individuals requiring daily support. Operates at 22 locations across Germany.
• avendi mobil (Mobile Care Service) Ambulatory nursing and care services delivered in seniors' own homes across six locations in Germany. Supports elderly people living at home who need help with daily living tasks and medical care.
• Day Care (Tagespflege) Partially stationary day care service providing professional daytime care and social activities for seniors while giving family caregivers respite.
• Service Living for Seniors (Service-Wohnen) Service-living apartments for seniors offering independent living combined with access to support and care services as needed, available at multiple Avendi locations.
• PflegeApart Alternative housing concept for seniors that combines independent apartment living with flexible, on-demand care and support services.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• New Work SE (XING/onlyfy one)coreTechnology or IntegrationAvendi uses New Work SE's onlyfy one platform for online recruitment and applicant management. Candidates can apply through the XING-powered platform, and applications are processed through the company's corporate account.
• BWKG (Berliner Woche)minorOthersAvendi is a member of BWKG, an industry association for care providers.
• VDABminorOthersAvendi is a member of VDAB, an industry association for care providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CURATA Care Holding: German operator running multiple stationary care facilities and ambulatory services. Direct competitor for Avendi in the multi-site German private care market.
• Korian Deutschland: One of the largest European and German operators of stationary care, assisted living, and home care services. Closely comparable to Avendi in service mix (stationary + ambulatory + service living) and multi-state German footprint.
• Casa Reha: Privately held German operator of stationary care facilities and senior residences. Comparable to Avendi in scale, regional multi-site footprint, and focus on residential elderly care.
• Alloheim Senior-Residenzen: Major German private operator of stationary care facilities and senior residences. Directly comparable in offering multi-site residential care across multiple German states, competing for the same residents and labor pool as Avendi.
• Compassio: German operator of residential care homes and senior living communities with a similar multi-site stationary care model, including short-term and respite care services comparable to Avendi's portfolio.
• Victor's Group (Victor's Residenz: Family-owned German operator of senior residences, care homes, and service-living apartments. Comparable to Avendi in service breadth (residential + service living) and ownership profile (family group).

Broad incumbents

• Johanniter Seniorenhäuser: Non-profit arm of the Johanniter organization operating multiple German senior care homes and ambulatory services. Comparable to Avendi in stationary and ambulatory care, but operating under a non-profit/charitable ownership model.
• Pro Seniore (Orpea Germany): German arm of the large European Orpea group operating numerous stationary care homes and service-living residences. Comparable to Avendi's stationary and service-living offerings as part of a much larger group portfolio.

Regional players

• Pflegen & Wohnen Hamburg: Hamburg-based municipal operator of stationary care facilities. Regionally comparable to Avendi's stationary model but concentrated in a single metro market, useful for benchmarking northern Germany operations.

Emerging players

• Med24 Pflegezentren: Smaller-scale private German operator of residential care facilities. Comparable in service offering (stationary elderly care) but at a smaller scale, representative of the fragmented tail of operators Avendi could roll up.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGdmI4tG_Zx6qCWJgTqK4YA
• Facebookfacebook.com/avendi.senioren.service
• LinkedInlinkedin.com/company/avendi-senioren-service
• Instagraminstagram.com/avendi.seniorenservice
• TikToktiktok.com/@avendi.senioren.service

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avendi Senioren Service