All School Uniform

What All School Uniform does

All School Uniform is an Indian direct-to-consumer e-commerce platform headquartered in Gurgaon that specializes in school-specific uniforms and accessories, operating as a dedicated business unit of parent company ACTIVE MINDZ. The company curates and sells branded and private-label (ACTIFORM) uniform inventory for 342+ partner K-12 schools across India, with named relationships including GD Goenka, Presidium, Bal Bharati Public School, Modern School Vasant Vihar, and Amity International School. Its catalog spans shirts, trousers, skirts, blazers, sweaters, jackets, track suits, sports t-shirts, lab coats, and accessories, with pricing from ₹40 (basic belts) to ₹3,680 (premium blazers) and discounts of 10-40% off MRP.

The platform is built on a standard e-commerce stack with school-specific product filtering, shopping cart functionality, and SEO-optimized school search. Customer acquisition is driven by partner schools that direct parents to the platform, with bottom-of-funnel engagement handled through WhatsApp Business (+91 96542 64262) and email support. The company offers free delivery on orders above ₹599 and 24-hour delivery in Delhi NCR, reflecting operational density in its home geography.

Revenue is generated exclusively through one-time product sales with no subscription or recurring component. The end customers are individual parents and guardians purchasing uniforms on a transactional basis, while partner schools serve as demand-aggregation intermediaries. The company was co-founded by Akash Gupta and Rajat Gupta and claims 25,868+ satisfied parents as a cumulative platform metric. There are no disclosed funding rounds, revenue figures, or institutional investors in the available data.

Name

All School Uniform

Legal name

All School Uniform

Website

https://allschooluniform.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

All School Uniform is a Gurgaon-based D2C e-commerce platform operated as a unit of ACTIVE MINDZ, selling school-specific uniforms and accessories through its website to parents of students at 342+ partner K-12 schools across India, with ACTIFORM as its private label.

Ownership category

akta.pro rank

Product category

School Uniforms & Apparel

NAICS

Elementary and Secondary Schools (6111)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

School Uniforms (Children) (CRAAAHAE)

akta.pro secondary industry

Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

Keywords

• School uniforms
• School apparel
• Kids uniforms
• School accessories
• Educational uniforms

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Uniform Product Sales: One-time product sales of school uniforms and accessories to parents and guardians. Products include shirts, trousers, skirts, jackets, blazers, sweaters, socks, belts, ties, and other school accessories. Revenue is generated through individual transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

All School Uniform is an India-focused direct-to-consumer e-commerce retailer that sells school-specific uniforms and accessories to parents of K-12 students. The company operates a website where customers search by school name to find brand-authorized uniforms (shirts, trousers, skirts, jackets, blazers, sweaters, ties, belts, socks, lab coats, sports apparel) under its house brand ACTIFORM, with delivery across India and 24-hour delivery in Delhi/NCR.

Product overview

All School Uniform operates as a B2C e-commerce platform specializing in school uniforms for educational institutions across India. The product portfolio consists of school-specific uniforms organized by season (winter, summer, all season) and gender categories (boys, girls, unisex). The core product lines include shirts, trousers, skirts, track pants, pullovers/sweaters, jackets, blazers, and accessories (belts, ties, socks). Each product is branded for specific partner schools including GD Goenka, Amity International, Presidium, Bal Bharati Public School, Modern School, and others. The company acts as a unit of ACTIVE MINDZ and serves 342 partner schools with 1,703 products available. Products are sourced from branded manufacturers like ACTIFORM and sold directly through their e-commerce platform with WhatsApp and email ordering options.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIFORM: Brand label appearing on product listings as 'ACTIFORM', indicating a sub-brand or house brand for school uniform products.

Products and services

• GD Goenka Red Jacket (Boys) Premium quality red winter jacket for boys, GD Goenka school-branded, featuring front zipper, stain and crease resistant finish, embroidered school logo, and inside/outside pockets. Targeted at parents of GD Goenka students.
• GD Goenka White Shirt (Boys, Full Sleeve) Premium white full-sleeve shirt for boys with stiffened collar, 65% polyester/35% cotton blend, breast pockets, and double stitching. Branded for GD Goenka school students.
• GD Goenka Winter Elastic Trouser (Boys) Elastic black trouser for winter wear, with elasticated back for better grip, branded for GD Goenka boys' uniform.
• GD Goenka Track Jacket Lightweight sleeveless grey track jacket with hood and zipper, made from cotton fleece for winter warmth. Branded for GD Goenka students.
• GD Goenka Track Lower Traditional unisex grey track lower made from cotton fleece for winter, featuring elastic belt and cotton string for waist adjustment. Branded for GD Goenka students.
• GD Goenka Belt School uniform belt for GD Goenka with easy resize feature.
• Amity Sweater (Full Sleeve) Full-sleeve sweater for Amity International School students, made from quality yarn with comfortable feel and shape retention.
• Presidium Grey Jacket Lightweight grey jacket for Presidium School made from cotton fleece fabric, front buttoned with zipper inside, two side vents, machine washable with embroidered school logo.
• Presidium Blazer Premium blazer for Presidium School made from Mafatlal premium range fabrics, quilted inner for winter warmth, two-button design with embroidered school logo.
• BBPS Grey Trouser Grey trouser for Bal Bharati Public School, suitable for boys with easy-care fabric.
• Modern School Tie Premium quality tie for Modern School students with long-life elastic band and hook.
• Lab Coat (Unisex) Lab coat for science practicals, suitable for unisex use across all seasons across schools served by the platform.
• Modern Elastic Trouser (Boys) 100% cotton quality trouser for boys with elasticated waist back, suitable for sturdy fit requirements. Branded for Modern School.
• SSLT Track Lower Track lower for SSLT school, unisex design for all season use.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• GD Goenka Global School GurgaoncoreStrategic or Co-development PartnerPartner school for uniform supply. The platform provides school-specific uniforms for GD Goenka Global School Gurgaon students, including shirts, trousers, skirts, blazers, jackets, and accessories.
• Presidium School Gurugram Sec 57coreStrategic or Co-development PartnerPartner school for uniform supply. Provides Presidiu-specific uniforms including blazers, sweaters, skirts, trousers, and accessories.
• Bal Bharati Public School GRH MargcoreStrategic or Co-development PartnerPartner school (BBPS) for uniform supply. Products include BBPS-specific shirts, trousers, skirts, kurta-salwar, and accessories.
• Modern School Vasant ViharcoreStrategic or Co-development PartnerPartner school for uniform supply. Provides Modern School-specific uniforms including shirts, trousers, tunics, salwar suits, and accessories.
• Amity International School Gurugram 43coreStrategic or Co-development PartnerPartner school for uniform supply. Products include Amity-specific shirts, sweaters, trousers, belts, and accessories.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Myntra: Major Indian fashion and apparel e-commerce platform with school uniform and kids' apparel sections. Comparable on direct-to-consumer apparel e-commerce in India and brand-authorized product distribution model.
• FirstCry / FirstCry Parenting: Large Indian kids and parenting e-commerce platform that includes school uniform categories. Comparable on Indian K-12 parent customer base and online DTC apparel purchasing, though uniforms are an adjacent category rather than core focus.
• Lands' End School Uniforms: School uniform arm of the broader Lands' End apparel brand. Sells school-specific uniforms online with similar SKU-per-school catalog structure. Larger scale but US-focused, comparable on direct-to-consumer school uniform e-commerce model.
• Flipkart (Kids & School Store): Large Indian e-commerce marketplace with school supplies and uniform assortment. Indirect competitor that parents may default to for uniform purchasing absent school-specific guarantee.

Direct peers

• SkoolShop (skoolshop.com): India-based e-commerce platform focused on school uniforms and school supplies. Closest direct Indian peer with comparable school-specific catalog and direct-to-parent positioning.
• French Toast (School Uniforms): School uniform specialty brand selling direct-to-consumer across the US with school-specific shopping functionality. Comparable category and B2C school uniform DTC motion.
• Campus Wardrobe: Indian D2C school uniform platform with partner school relationships and online ordering. Comparable on India K-12 school uniform e-commerce model with school-specific SKU structure.
• Dennis School Uniforms: Specialized school uniform retailer with online ordering, school-specific catalogs, and partnership-based distribution. Most directly comparable on the school-PARTNER-led uniform supply model, though operating in the US.
• Uniform Advantage: Specialty retailer selling uniforms (with a strong school uniform line) online. Comparable DTC school uniform specialty positioning and online catalog structure.

Emerging players

• Moglix (Uniforms/Safety vertical): Indian B2B procurement platform with expanding presence in institutional uniforms and workwear. Comparable on India institutional uniform supply but more B2B-led than DTC parent-facing model.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allschooluni4m
• LinkedInlinkedin.com/company/allschooluniform-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All School Uniform